{"id":142176,"date":"2021-03-31T10:18:37","date_gmt":"2021-03-31T10:18:37","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=142176"},"modified":"2021-03-31T10:34:45","modified_gmt":"2021-03-31T10:34:45","slug":"enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/","title":{"rendered":"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy"},"content":{"rendered":"<h2>Announced during the recent 麻豆原创\u00a0<a href=\"https:\/\/www.asug.com\/insights\/what-it-means-for-sap-to-go-all-in-on-customer-experience\">Customer Experience LIVE event<\/a>, 麻豆原创 CEO Christian Klein made no mistake about it: 麻豆原创 is doubling down on its road map for customer-centricity. This is not surprising, considering many organizations today are looking to better connect and engage with their customers as means to not only staying competitive, but also to stay in business altogether.<\/h2>\n<p>Sheeren James, 麻豆原创 Partner Business Manager for 麻豆原创 South Africa, provides her feedback after participating in the 4-hour virtual delivery of the 麻豆原创 360 Degree Cloud Customer LifeCycle Workshop &#8211; delivered by Malcolm Hamilton, 麻豆原创 Digital Marketing Academy to Westrocon Seidor, a member of United VARs and a Global 麻豆原创 Platinum Partner.<\/p>\n<p>Watch and learn from the conversation below:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=TpsoCiXIfN8<\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Want to learn more about this 麻豆原创 Partner Marketing Excellence Workshop? Then v<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\">isit <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/partneredge.sap.com\/en\/welcome.html?pexpRequestedURL=%2Fen%2Fpartnership%2Fmarketing%2Ftraining-education%2Fmkt-excel-workshops.html\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/partneredge.sap.com\/en\/partne&#8230;<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><\/p>\n<p><span class=\"style-scope yt-formatted-string\" dir=\"auto\">Or watch the Enablement Insights video: <\/span><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" href=\"https:\/\/www.youtube.com\/watch?v=KfngtbsKki0&amp;t=0s\">https:\/\/youtu.be\/KfngtbsKki0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Announced during the recent 麻豆原创\u00a0Customer Experience LIVE event, 麻豆原创 CEO Christian Klein made no mistake about it: 麻豆原创 is doubling down on its road map&#8230;<\/p>\n","protected":false},"author":29,"featured_media":142184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771],"tags":[5597610,5597611,5597609,5597608],"series":[],"sapn-display":[45149,279685],"sapn-type":[45018,144],"class_list":["post-142176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","tag-customer-centric-marketing","tag-sales-strategy","tag-sap-360-degree-cloud-customer-lifecycle","tag-sap-360-degree-cloud-customer-lifecycle-workshop","sapn-display-homepage-hero","sapn-display-hero","sapn-type-feature","sapn-type-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy - 麻豆原创 Africa News Center<\/title>\n<meta name=\"description\" content=\"Sheeren James provides her feedback after participating in the 4-hour virtual delivery of the 麻豆原创 360 Degree Cloud Customer LifeCycle Workshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy\" \/>\n<meta property=\"og:description\" content=\"Sheeren James provides her feedback after participating in the 4-hour virtual delivery of the 麻豆原创 360 Degree Cloud Customer LifeCycle Workshop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Africa News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T10:18:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-31T10:34:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/\"},\"author\":{\"name\":\"麻豆原创 News\",\"@id\":\"https:\/\/news.sap.com\/africa\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy\",\"datePublished\":\"2021-03-31T10:18:37+00:00\",\"dateModified\":\"2021-03-31T10:34:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/\"},\"wordCount\":168,\"image\":{\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg\",\"keywords\":[\"Customer Centric Marketing\",\"Sales Strategy\",\"麻豆原创 360 Degree Cloud Customer LifeCycle\",\"麻豆原创 360 Degree Cloud Customer LifeCycle Workshop\"],\"articleSection\":[\"Customers\"],\"inLanguage\":\"en-ZA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/\",\"url\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/\",\"name\":\"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy - 麻豆原创 Africa News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/africa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg\",\"datePublished\":\"2021-03-31T10:18:37+00:00\",\"dateModified\":\"2021-03-31T10:34:45+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/africa\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"description\":\"Sheeren James provides her feedback after participating in the 4-hour virtual delivery of the 麻豆原创 360 Degree Cloud Customer LifeCycle Workshop.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#breadcrumb\"},\"inLanguage\":\"en-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg\",\"width\":5120,\"height\":3413},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/africa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/africa\/#website\",\"url\":\"https:\/\/news.sap.com\/africa\/\",\"name\":\"麻豆原创 Africa News Center\",\"description\":\"News &amp; Information About 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/africa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ZA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/africa\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\",\"name\":\"麻豆原创 News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ZA\",\"@id\":\"https:\/\/news.sap.com\/africa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/africa\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/africa\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 News\"},\"url\":\"https:\/\/news.sap.com\/africa\/author\/colleenraftery\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy - 麻豆原创 Africa News Center","description":"Sheeren James provides her feedback after participating in the 4-hour virtual delivery of the 麻豆原创 360 Degree Cloud Customer LifeCycle Workshop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/","og_locale":"en_US","og_type":"article","og_title":"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy","og_description":"Sheeren James provides her feedback after participating in the 4-hour virtual delivery of the 麻豆原创 360 Degree Cloud Customer LifeCycle Workshop.","og_url":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/","og_site_name":"麻豆原创 Africa News Center","article_published_time":"2021-03-31T10:18:37+00:00","article_modified_time":"2021-03-31T10:34:45+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583-1024x683.jpg","type":"image\/jpeg"}],"author":"麻豆原创 News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"麻豆原创 News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/"},"author":{"name":"麻豆原创 News","@id":"https:\/\/news.sap.com\/africa\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570"},"headline":"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy","datePublished":"2021-03-31T10:18:37+00:00","dateModified":"2021-03-31T10:34:45+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/"},"wordCount":168,"image":{"@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg","keywords":["Customer Centric Marketing","Sales Strategy","麻豆原创 360 Degree Cloud Customer LifeCycle","麻豆原创 360 Degree Cloud Customer LifeCycle Workshop"],"articleSection":["Customers"],"inLanguage":"en-ZA"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/","url":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/","name":"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy - 麻豆原创 Africa News Center","isPartOf":{"@id":"https:\/\/news.sap.com\/africa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg","datePublished":"2021-03-31T10:18:37+00:00","dateModified":"2021-03-31T10:34:45+00:00","author":{"@id":"https:\/\/news.sap.com\/africa\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570"},"description":"Sheeren James provides her feedback after participating in the 4-hour virtual delivery of the 麻豆原创 360 Degree Cloud Customer LifeCycle Workshop.","breadcrumb":{"@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#breadcrumb"},"inLanguage":"en-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#primaryimage","url":"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg","contentUrl":"https:\/\/news.sap.com\/africa\/files\/2021\/03\/31\/285006_GettyImages-575131583.jpg","width":5120,"height":3413},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/africa\/2021\/03\/enabling-partners-to-adopt-a-customer-centric-marketing-sales-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/africa\/"},{"@type":"ListItem","position":2,"name":"How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/africa\/#website","url":"https:\/\/news.sap.com\/africa\/","name":"麻豆原创 Africa News Center","description":"News &amp; Information About 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/africa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ZA"},{"@type":"Person","@id":"https:\/\/news.sap.com\/africa\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570","name":"麻豆原创 News","image":{"@type":"ImageObject","inLanguage":"en-ZA","@id":"https:\/\/news.sap.com\/africa\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/africa\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/africa\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 News"},"url":"https:\/\/news.sap.com\/africa\/author\/colleenraftery\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/posts\/142176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/comments?post=142176"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/posts\/142176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/media\/142184"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/media?parent=142176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/categories?post=142176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/tags?post=142176"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/series?post=142176"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/sapn-display?post=142176"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/africa\/wp-json\/wp\/v2\/sapn-type?post=142176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}