{"id":141589,"date":"2020-12-21T07:28:10","date_gmt":"2020-12-21T07:28:10","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=141589"},"modified":"2023-09-27T18:09:03","modified_gmt":"2023-09-27T18:09:03","slug":"how-sap-helps-companies-use-data-to-build-trust","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2020\/12\/how-sap-helps-companies-use-data-to-build-trust\/","title":{"rendered":"How 麻豆原创 Helps Companies Use Data to Build Trust"},"content":{"rendered":"

If trust is the most important currency in modern business, then data is the gold that underpins that currency. Organisations that operate on incomplete, inaccurate or disparate data will find it impossible to consistently build and maintain trust with customers, partners and employees.<\/p>\n

According to Pieter van der Merwe, Regional Sales Director for Platform and Technologies at 麻豆原创 Africa, the majority of CEOs remain concerned over the quality of their business data despite the gains made in investment into new technologies.<\/p>\n

\u201cWithout access to accurate data across the entire organisation in real time, business leaders are unable to make accurate decisions. This can create disconnects in the customer experience, employee experience and product experience, which can erode trust over time and chase customers and talent away to competitors.\u201d<\/p>\n

One Gartner survey found that only 8% of organisations had reached \u2019transformational\u2019 levels of maturity in their data and analytics. A separate study by the Harvard Business Review found that only 3% of company data meets the minimum threshold for data quality.<\/p>\n

\u201cIn these volatile and uncertain times, organisations need to ensure they take every step to build and maintain trust with customers, partners and employees,\u201d says van der Merwe.<\/p>\n

\u201cThis is impossible when the underlying data is inaccurate or not reflective of the organisation as a whole or any part thereof.\u201d<\/p>\n

In a 2019 CEO survey by IDC, respondents stated that digital trust programs are the most important agenda item over the next five years.<\/p>\n

According to the survey,\u00a040% of Fortune 1000 companies will require partners and vendors to meet trust scores as a condition of doing business within five years<\/a>.<\/strong><\/p>\n

Half of the world\u2019s two thousand largest organisations are expected to name a chief trust officer by 2023, while two-thirds stated they would request a formal trust initiative by 2025.<\/p>\n

\u201cThe heightened levels of trust needed in our near future means traditional approaches to building that trust need to be re-evaluated,\u201d says van der Merwe.<\/p>\n

\u201cThe growing complexity of modern business environments means organisations need to deploy new tools and technologies to help maintain the integrity of business processes to engender trust between the organisation and its various partners, employees and customers.\u201d<\/p>\n

In 2019, 麻豆原创 introduced BW\/4HANA, a completely revamped version of 麻豆原创 Business Warehouse that runs on the 麻豆原创 HANA in-memory database. The platform provides a range of powerful functions, including:<\/p>\n