  {"id":141395,"date":"2020-10-22T06:48:54","date_gmt":"2020-10-22T06:48:54","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=141395"},"modified":"2023-09-27T16:45:30","modified_gmt":"2023-09-27T16:45:30","slug":"sap-climbs-in-interbrand-best-global-brands-2020-ranking","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2020\/10\/sap-climbs-in-interbrand-best-global-brands-2020-ranking\/","title":{"rendered":"麻豆原创 Climbs in Interbrand Best Global Brands 2020 Ranking"},"content":{"rendered":"<p class=\"lead\"><em><strong>WALLDORF<\/strong><\/em> \u2014 <a href=\"http:\/\/www.sap.com\/\">麻豆原创 SE<\/a> (NYSE: 麻豆原创) today announced it moved up two spots to No. 18 in the\u00a0<a href=\"https:\/\/interbrand.com\/best-brands\/\">Best Global Brands 2020<\/a>\u00a0report by global brand consulting company Interbrand, boosted by its response to the <a href=\"https:\/\/news.sap.com\/covid-19\/\">COVID-19<\/a> pandemic.<\/p>\n<p>The ranking puts 麻豆原创 in the top 20 among four other technology companies \u2014 Apple, Amazon, Microsoft and Samsung \u2014 that have achieved brand value growth over 2019.\u00a0麻豆原创\u2019s brand value rose 12 percent over a year ago to an estimated US$28 billion. 麻豆原创\u2019s brand value increase outpaced the aggregate value of the Top 100 Best Global Brands, which grew 9 percent.<\/p>\n<p>\u201cThis year, empathy and agility weighed more heavily as attributes in accordance with the unique environment in which businesses operate,\u201d 麻豆原创 Chief Marketing Officer Alicia Tillman said. \u201cPurpose has always been our North Star, and this endorsement shows that the world continues to take notice of 麻豆原创\u2019s technology, services and unwavering commitment to truly help the world run better and improve people\u2019s lives.\u201d<\/p>\n<p>According to this year\u2019s report, companies\u2019 responses to the economic effects of COVID-19 separated strong brands from the rest. Moreover, the pandemic accelerated digital transformation trends, such as cloud-based technology, reinforcing the dominance of technology-first brands. \u201cAs the pandemic and wider social outrage exposed fault lines in society and polarized people further, we see a similar divergence in the Best Global Brands with 43 percent of brands growing, and 57 percent declining in value (vs 29 percent declining in 2019),\u201d the report said.<\/p>\n<p>When the pandemic first began to impact citizens and businesses, 麻豆原创 was one of the first enterprise software companies to offer solutions and support across 25 industries to help with supply chain disruption, remote work and maintaining positive customer experiences. To address the challenges companies are facing,\u00a0麻豆原创 and its partners provided\u00a0<a href=\"https:\/\/www.sap.com\/covid-19\/back-to-best.html?btp=1d9a75a8-bbc7-49ea-869f-6a348bd8fc08\">resources and solutions<\/a>\u00a0to help employees, customers and business operations stay up and running in this rapidly changing environment.\u00a0As part of its commitment to fighting injustice and advancing racial equality, 麻豆原创 also launched the\u00a0<a href=\"https:\/\/discover.sap.com\/spotlight-black-businesses\/en-us\/index.html\">Spotlight Black Businesses<\/a>\u00a0program. This program is designed to promote small, Black-owned businesses, which have been impacted by the shutdown caused by the pandemic, with social media and advertising support.<\/p>\n<p>\u201c麻豆原创 has made solid progress on its internal dimensions of brand leadership in 2020,\u201d said Interbrand Chief Executive Officer, NA, Daniel Binns. \u201cLeaning into its purpose, it has continued to demonstrate a commitment to its employees and communities in a year when this has mattered more than ever.\u201d<\/p>\n<p>Only 41 brands from the year 2000 ranking remain on the list today.<\/p>\n<p>Visit <a href=\"https:\/\/www.sap.com\/covid-19\/back-to-best.html?btp=1d9a75a8-bbc7-49ea-869f-6a348bd8fc08\">BacktoBest.com<\/a> for more information on solutions and resources from 麻豆原创 and its partners that can help companies move forward from COVID-19.<\/p>\n<p>Visit the <a href=\"https:\/\/news.sap.com\/\">麻豆原创 News Center<\/a>. Follow 麻豆原创 on Twitter at <a href=\"http:\/\/twitter.com\/sapnews\/\">@麻豆原创News<\/a>.<\/p>\n<p class=\"lead\"><strong>About 麻豆原创<\/strong><\/p>\n<p>麻豆原创\u2019s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world\u2019s transaction revenue touches an 麻豆原创\u00ae system. Our machine learning, Internet of Things (IoT) and advanced analytics technologies help turn customers\u2019 businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want \u2013 without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees and thought leaders, 麻豆原创 helps the world run better and improve people\u2019s lives. For more information, visit <a href=\"http:\/\/www.sap.com\/\">www.sap.com<\/a>.<\/p>\n<p><strong>Note to editors:<\/strong><br \/>\nTo preview and download broadcast-standard stock footage and press photos digitally, please visit <a href=\"http:\/\/www.sap.com\/photos\">www.sap.com\/photos<\/a>. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit <a href=\"http:\/\/www.sap-tv.com\">www.sap-tv.com<\/a>. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from 麻豆原创 TV.<\/p>\n<p><strong>For customers interested in learning more about 麻豆原创 products: <\/strong><br \/>\nGlobal Customer Center: +49 180 534-34-24<br \/>\nUnited States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)<\/p>\n<p><strong>For more information, press only:<\/strong><br \/>\nSusan Miller, +1 (610) 661-9225, <a href=\"mailto:susan.miller@sap.com\">susan.miller@sap.com<\/a>, ET<br \/>\n<a href=\"https:\/\/news.sap.com\/press-room\/\">麻豆原创 麻豆原创 Room<\/a>; <a href=\"mailto:press@sap.com\">press@sap.com<\/a><\/p>\n<p><small>Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cforecast,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cplan,\u201d \u201cproject,\u201d \u201cpredict,\u201d \u201cshould\u201d and \u201cwill\u201d and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创&#8217;s future financial results are discussed more fully in 麻豆原创&#8217;s filings with the U.S. Securities and Exchange Commission (&#8220;SEC&#8221;), including 麻豆原创&#8217;s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.<br \/>\n\u00a9 2020 麻豆原创 SE. All rights reserved.<br \/>\n麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"https:\/\/www.sap.com\/copyright\">https:\/\/www.sap.com\/copyright<\/a> for additional trademark information and notices.<br \/>\nPlease consider our <a href=\"https:\/\/www.sap.com\/corporate\/en\/legal\/privacy.html\">privacy policy<\/a>. If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact <a href=\"mailto:press@sap.com\">press@sap.com<\/a> and write Unsubscribe in the subject line.<\/small><\/p>\n<p>This article first appeared on the <a href=\"https:\/\/news.sap.com\/2020\/10\/sap-ranking-interbrand-best-global-brands-2020\/\">麻豆原创 News Center<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WALLDORF \u2014 麻豆原创 SE (NYSE: 麻豆原创) today announced it moved up two spots to No. 18 in the\u00a0Best Global Brands 2020\u00a0report by global brand consulting&#8230;<\/p>\n","protected":false},"author":29,"featured_media":141396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013],"tags":[5596342],"series":[],"sapn-display":[45149,5598743,5598741,279685],"sapn-type":[4446],"class_list":["post-141395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-covid-19","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-display-hero","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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