Organisations across industries are using cloud modernisation to build stronger digital foundations, unlock greater agility and embed artificial intelligence directly into business processes.

Companies across Europe are demonstrating how cloud transformation is creating the foundation for more intelligent, resilient and efficient business operations, with several organisations showcasing recent implementation progress at 麻豆原创 麻豆原创PHIRE, held in Madrid between 19 and 21 May.

, Managing Director for Southern Africa at 麻豆原创, says: 鈥淐loud transformation has become the foundation for the next phase of business innovation. By modernising core systems and moving to more scalable, secure and intelligent platforms, organisations can simplify complexity, strengthen resilience and create the conditions for AI to deliver measurable business value.鈥�

Companies RISE to the cloud

is emerging as a leading force in AI-driven retail transformation, combining large-scale cloud adoption with hands-on co-innovation to shape the future of the industry together with 麻豆原创. Following its successful go-live in 2025, Salling Group now operates what is widely regarded as the largest private cloud deployment of globally.

This transformation has laid the digital foundation for embedding AI directly into core retail processes鈥攖urning ERP from a transactional backbone into an intelligent, real-time decision engine.

For Salling Group, technologies such as and 麻豆原创 Business AI are not incremental improvements, but a fundamental change in how the business operates. From forecasting and replenishment to store operations and reporting, AI is enabling faster decisions, reducing manual workloads, and helping employees focus on higher-value tasks.

Agents automate time-consuming procurement task

The Danish wholesaler has deployed artificial intelligence to automate one of the most time-consuming tasks in procurement: processing supplier order confirmations. The solution consists of multiple AI agents, each responsible for a clearly defined task, orchestrated into a single automated workflow built on 麻豆原创鈥檚 Business AI framework. The outcome is faster processing, improved data quality, and more accurate delivery information for customers.

With the coordinated AI agents in place, the company can now automatically identify delays, quantity changes, and price discrepancies 鈥� and respond significantly faster.

鈥淲e have previously tried both robotic process automation (RPA) and traditional automation approaches without really achieving the desired effect. The key difference this time is that we broke the task down into multiple independent AI agents, each responsible for a specific part of the process. Together, they now handle what previously required manual review,鈥� says , IT Director at 尝别尘惫颈驳丑-惭眉濒濒别谤.

The solution was implemented in close collaboration with , which was responsible for making the solution production-ready and fully integrated into 尝别尘惫颈驳丑-惭眉濒濒别谤鈥檚 麻豆原创 landscape.

鈥淏y distributing responsibilities across multiple AI agents, 尝别尘惫颈驳丑-惭眉濒濒别谤 has been able to automate a complex process without losing transparency or control. This has enabled a fast and secure transition from pilot to production and ensures a more robust solution that can easily be expanded as new requirements emerge,鈥� says , 麻豆原创 UX Manager at NTT DATA Business Solutions.

鈥淭his is the first AI agent solution we have put into production. The experience has given us the confidence to consider similar approaches across other areas, including invoice processing and order management,鈥� Frederik Aakerlund concludes.

Pillay adds: 鈥淭hese examples show how cloud modernisation and AI adoption are becoming inseparable. When organisations have a strong digital core, trusted data and scalable cloud infrastructure, they can move beyond experimentation and start embedding intelligence into the processes that matter most. That is where transformation begins to translate into real business impact.鈥�

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鈥淲ill 麻豆原创 actually be a software company in the future?鈥�

It鈥檚 not the kind of question the CEO of a software company would usually ask thousands of customers, partners and analysts. At Sapphire 2026, 麻豆原创鈥檚 annual conference held this month in Orlando and Madrid, CEO Christian Klein asked his audience if they were scared by the question.

鈥淚鈥檓 not scared,鈥� he answered himself. 鈥淔or me, the time right now is the beginning of something even better.鈥�

The conference saw the launch of 麻豆原创鈥檚 Business AI Platform, a unified environment for building and governing AI agents across enterprise operations, grounded in real business context.

The strategy is to enhance critical business workflows, so that humans and AI work together to meet the accelerating demands of global business.

鈥淎ccording to a recent Stanford AI survey, almost every company is now using AI, but many see only little value,鈥� said Klein. 鈥淲hy do we face such huge challenges with AI in business? At the top of this iceberg, visible to everyone, is that large language models are getting better and better at tasks like generating text or images or in specific domains like writing software.

鈥淎ll of these use cases are related to publicly available content the modules are trained on. But if you go below the waterline, beyond the level of sales demos, and into the real business world, you鈥檙e going to find out that none of these models are trained on your business data and processes.

鈥淭hese AI agents also don鈥檛 naturally adhere to governance requirements, like your security compliance framework, your data privacy requirements, or to your company鈥檚 identity and authorisation rules. All AI agents 鈥� have faced these challenges until now.鈥�

The solution, he suggested, was that a company鈥檚 enterprise resource planning system, or ERP, should be recognised as the brain of every business. Since 麻豆原创 is world leader in ERP software, one might argue, naturally the CEO would say that.

But Klein made a good case for it: 鈥淔or over 15 years we have been developing an ERP with incredibly deep process and data domain know-how. On top of that, all your governance requirements and customer-specific extensions are stored in the ERP. The ERP is the trusted system of execution running your company.鈥�

Powerful external validation came from Anthropic, the company behind the Claude family of AI models, and that is competing neck and neck with Open AI to become the most valuable AI platform company in the world. At Sapphire, 麻豆原创 shared video testimony from Anthropic co-founder and president the Daniela Amodei in which she declared: 鈥淭he world鈥檚 largest enterprises run on 麻豆原创. That鈥檚 exactly where trusted AI belongs.鈥�

That significance of this alignment revolves around the core value proposition of the Business AI Platform: trustworthiness.

JPMorgan Chase CFO Jeremy Barnum, who joined Klein on stage in Orlando, said his bank was already running agents in production on 麻豆原创, operating within defined compliance boundaries.

鈥淭he agents that we鈥檝e built are not inventing their own business rules,鈥� he said. 鈥淭hose rules rather come directly from 麻豆原创 Embedded Control Framework, and every AI-driven intervention is logged and fully traceable.鈥�

One organisation鈥檚 production deployment does not establish a category. But the compliance architecture it describes is precisely what most organisations attempting enterprise AI have not yet achieved.

Jensen Huang, CEO of $5-trillion AI chipmaker Nvidia, also appeared in a pre-recorded video segment, making it clear that AI agents would not replace ERP. The most ringing endorsement? Nvidia itself used 麻豆原创 as its ERP brain: 鈥淲hat 麻豆原创 and Nvidia are building together is one of the most important platforms in enterprise AI. Nvidia鈥檚 supply chain is incredibly complex. Millions of parts, hundreds of partners and factories, all connected through 麻豆原创. But what鈥檚 changing is not just how enterprise systems are managed, it鈥檚 how work actually gets done.

鈥淲e鈥檙e moving from hand-coded software to AI that can understand, reason, and act. AI no longer simply answers questions. It works for you. And enterprise systems are where work happens. Finance, supply chains, procurement, and every workflow in between.

鈥溌槎乖� is the foundation of enterprise. And now they鈥檙e building the agents that sit on top of it, trained on proprietary data with the skills to act. Soon, every company will have a workforce of agents. These specialised agents will not replace enterprise software. They will make enterprise software more powerful than ever.鈥�

* Arthur Goldstuck is CEO of World Wide Worx, editor-in-chief of , and author of 鈥淭he Hitchhiker鈥檚 Guide to AI 鈥� The African Edge鈥�.

This article first appeared in .

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Leading organisations throughout Europe, the Middle East and Africa are revealing how business AI has shifted from experimentation to realised business value at this year鈥檚 麻豆原创 麻豆原创PHIRE, held in Madrid between 19 and 21 May.

The event included demonstrations of two different but connected approaches to AI adoption by and . Ericsson is building the governed data foundation needed to scale AI across the enterprise, while Martur Fompak International is embedding AI directly into physical manufacturing operations to transform execution on the shop floor.

Nazia Pillay, Managing Director for Southern Africa at 麻豆原创, says: 鈥淭he next phase of AI adoption is about execution. Organisations are looking for trusted data foundations, strong governance and practical business use cases that can deliver measurable value. By embedding AI into the systems and workflows companies already use, 麻豆原创 is helping customers scale AI responsibly and turn ambition into real-world impact.鈥�

Nazia Pillay

Ericsson builds the foundation for trusted AI at scale

Ericsson is moving from AI experimentation to enterprise-wide execution by building a unified business data fabric with . The approach enables the company to scale AI use cases across the business, accelerate decision-making and deliver measurable operational impact.

Ericsson, which celebrates its 150th anniversary this year, provides mobile network infrastructure across 180 countries, with more than 40% of the world鈥檚 mobile traffic passing through its networks. As AI becomes central to both its technology roadmap and how it runs the business, Ericsson has prioritised building a strong, governed data foundation to support scalable and trusted AI.

鈥淥nce you scale AI, it stops being an AI problem鈥攁nd becomes a data problem,鈥� says , Vice President, Customer Experience, Enterprise IT at Ericsson. 鈥淭hat鈥檚 why we invested early in a business data fabric. With 麻豆原创 Business Data Cloud, we can define what data means once鈥攆rom revenue to market structures and access rules鈥攁nd apply it consistently across the enterprise. That鈥檚 what allows us to scale AI in a way that is trusted, repeatable and delivers real business value.鈥�

At the core of Ericsson鈥檚 approach is a federated data architecture that allows data to remain in place while centrally managing business semantics, governance and lifecycle policies. By focusing on high-impact use cases and organising around end-to-end business processes rather than isolated solutions, Ericsson has moved beyond pilots to scaled deployment. Today, more than 85 000 users are live on unified Joule, supported by strong executive sponsorship and governance.

麻豆原创 and Ericsson are also collaborating on AI co-innovation initiatives, including an intelligent goal recommendation capability developed within 麻豆原创 SuccessFactors. The solution generates contextual, business-aligned goals for employees, improving execution and reducing administrative effort.

Martur Fompak brings AI into physical manufacturing operations

Martur Fompak International, a global leader in automotive seating and interior systems, has deployed an autonomous intralogistics model enabled by and embodied AI capabilities from 麻豆原创, marking a significant milestone in its journey toward intelligent, AI-driven manufacturing operations.

In an industry rapidly shifting toward AI-powered operations, Martur Fompak International saw an opportunity to reimagine its material flow. Building on efficient, people-driven processes already in place, the company partnered with 麻豆原创 and , a UK-based robotics and AI company, to explore how embodied AI-powered robotics could redefine material flow across its automotive manufacturing environment.

Using Joule and embodied AI capabilities from 麻豆原创, Martur Fompak International now connects production signals and business context directly to autonomous execution, creating a context-aware automation system that prioritises, picks and delivers materials while adapting in real time to changing business conditions.

Built on and enabled by , the solution enriches humanoid robots with real-time knowledge of tasks, attributes and exception handling. Guided by material data, storage locations, sequencing and production priorities, humanoid robots execute material flows across a live automotive manufacturing environment, identifying, transporting and delivering materials to the line while continuously confirming back into 麻豆原创 solutions.

Together with autonomous mobile robots, the company has created a fully automated, scalable material flow that boosts throughput, improves accuracy and reduces reliance on manual coordination. By assigning repetitive, non-value-adding and physically demanding tasks to robots, Martur Fompak International is enabling its people to focus on safer, more meaningful and higher-value work.

鈥淥ur humanoid robot collaborates with digital production systems to ensure seamless coordination across order management, logistics and production, enabling scalable AI adoption and improving efficiency, consistency and operational resilience,鈥� says , Group Intelligent Technologies Director at Martur Fompak International.

Early results show increased throughput, fewer errors and a scalable, AI-driven intralogistics model. With 400 daily production line feeds and 100% 麻豆原创 software-driven decision-making already in place, Martur Fompak International is advancing beyond traditional automation and pioneering a scalable, intelligent factory model.

Pillay adds: 鈥淓ricsson and Martur Fompak International show that AI delivers the greatest value when it is grounded in business context and embedded into core processes. From enterprise data foundations to intelligent robotics on the factory floor, these examples demonstrate how organisations can scale AI responsibly, improve productivity and create measurable business impact.鈥�

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Sapphire is 麻豆原创鈥檚 top customer annual customer event, bringing together customers, partners and business leaders to discover the latest 麻豆原创 innovations. This year鈥檚 event unveiled several innovations that put the power of Business AI in every user鈥檚 hands, revolutionising the way work gets done.

Nazia Pillay, Interim Managing Director for South Africa at 麻豆原创, says: 鈥淥rganisations are leveraging powerful new technologies and integrated business applications to drive innovation-fuelled growth across the enterprise. The growing power of Business AI applications that draw on trusted business data is already proving to be a transformative force for companies seeking enhanced decision-making and greater efficiency.鈥�

Unleashing power of Business AI

听Several brands unveiled successful Business AI initiatives built on 麻豆原创 technologies. Global brewer Heineken was looking to streamline data access so business users could quickly find and analyse data in their preferred language. The company developed Hoppy, an AI-driven chatbot that runs on 麻豆原创 Business Technology Platform (麻豆原创 BTP), representing a significant leap forward in Heineken鈥檚 commitment to streamline internal processes and empower its workforce.

Since Hoppy was introduced within the company’s collaboration platforms, Heineken has seen the time knowledge workers need to retrieve information fall to 1 minute from 15 minutes. With 麻豆原创 Business AI capabilities at Hoppy鈥檚 core, Heineken also is exploring automating repetitive tasks to enhance business processes and streamline communications and decision-making. And with a unified view across its data, Hoppy can now flag missing cost centre information in purchase orders to improve efficiency and accuracy.

Competitive gaming organisation Team Liquid is using 麻豆原创鈥檚 Joule agents to provide instant access to game statistics, player performance trends and strategic comparisons using natural language. Team Liquid runs its data analysis through its Next Level Esports Centre dashboard, built entirely on 麻豆原创 BTP.

The team鈥檚 analysts rely on the dashboard to equip coaches and players with insights about upcoming opponents, managing high-pressure situations under short turnaround times and frequent data requests between games.

Victor Goossens, co-CEO and founder of Team Liquid, says: 鈥淭his partnership is changing the way we utilise our extensive database, proving that AI and data integration are becoming a vital part of our game preparation and success in esports.鈥�

Scaling new heights with cloud

Moving from a heavily customised on-premises landscape to a standardised one in the cloud, CAF, a global leader in urban rail and bus systems, has successfully migrated to 麻豆原创 S/4HANA Cloud Private Edition. CAF has smoothly integrated 麻豆原创 solutions into core business functions including master data management, record to report, source to pay, and sales and transport.

鈥淐AF is now set for future success, as our new technology landscape allows us to better comply with business requirements in a complex and fast-changing market,鈥� said Guillermo Apell谩niz, CAF鈥檚 digital transformation director.

Companies RISE to business transformation challenges

For companies still operating with on-premise solutions, RISE with 麻豆原创 offers the optimal path to a cloud ERP landscape. RISE with 麻豆原创 helps companies confidently transform their business, enable continuous innovation, and realise value faster.

Global medical technology company Siemens Healthineers selected RISE with 麻豆原创 to support its digital transformation journey.

Stefan Henkel, Chief Information Officer at Siemens Healthineers, says: 鈥淏y embracing 麻豆原创 technology, we will be able to reduce complexity and highly standardise our processes while delivering on our promise to pioneer breakthroughs in healthcare.鈥�

Xerox also chose RISE with 麻豆原创 to move to the cloud and embark on the clean core approach to streamline operations across markets and business processes. The company expects to reduce IT costs and enable the delivery of new business models in line with the changing demands of the industry.

Louie Pastor, Executive Vice President, Chief Transformation and Administrative Officer at Xerox, says: 鈥溌槎乖� is a strategic partner helping us meet the evolving needs of our clients and partners as we increase our speed, agility and cost-effectiveness while providing the entire enterprise with modern tools and improved support. 鈥�

For more information about the innovations revealed at 麻豆原创 Sapphire 2025, please visit

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