�鶹ԭ�� Marketing Cloud Archives - �鶹ԭ�� Africa News Center

�鶹ԭ�� Named a Leader in Gartner’s 2020 Magic Quadrant for Sales Force Automation

�鶹ԭ�� News — Thu, 06 Aug 2020 10:44:05 +0000

WALLDORF — (NYSE: �鶹ԭ��) today announced it has been recognized as a Leader by Gartner in the July 2020 Magic Quadrant for Sales Force Automation. This is the second year running that �鶹ԭ�� has been acknowledged. In its latest report, Gartner assessed products from 15 vendors, including the �鶹ԭ�� Sales Cloud solution.

�鶹ԭ�� Sales Cloud provides a technological framework for sales teams to take the pulse of each deal, monitor sales analytics, forecast sales revenues and improve sales strategy with content recommendations.

According to the report, �鶹ԭ�� was recognized for completeness of vision and ability to execute.

“In today’s competitive marketplace, there is no second chance at securing a deal — customers have freedom and options to look elsewhere if their needs aren’t being met,” said Paula Hansen, chief revenue officer of �鶹ԭ�� Customer Experience. “With �鶹ԭ�� Sales Cloud, sales organizations can manage the overall health of the business down to individual deals, ultimately driving successful sales results.”

The �鶹ԭ�� Sales Cloud solution is part of the larger �鶹ԭ�� Customer Experience portfolio, which also includes the �鶹ԭ�� Marketing Cloud, �鶹ԭ�� Commerce Cloud, �鶹ԭ�� Service Cloud and �鶹ԭ�� Customer Data Cloud solutions.

To learn more, download a of the report, including Gartner’s in-depth analysis of the sales force automation landscape.

Visit the . Follow �鶹ԭ�� on Twitter at .

Media Contact:
Janice Tsoules, +1 (650) 223-4817, janice.tsoules@sap.com, ET
�鶹ԭ�� 鶹ԭ�� Room; press@sap.com

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to �鶹ԭ�� are intended to identify such forward-looking statements. �鶹ԭ�� undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect �鶹ԭ��’s future financial results are discussed more fully in �鶹ԭ��’s filings with the U.S. Securities and Exchange Commission (“SEC”), including �鶹ԭ��’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2020 �鶹ԭ�� SE. All rights reserved.
�鶹ԭ�� and other �鶹ԭ�� products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of �鶹ԭ�� SE in Germany and other countries. Please see for additional trademark information and notices.

This article first appeared on the �鶹ԭ�� News Center.

The post �鶹ԭ�� Named a Leader in Gartner’s 2020 Magic Quadrant for Sales Force Automation appeared first on �鶹ԭ�� Africa News Center.

Massbuild Elevates Customer Engagement with �鶹ԭ�� Marketing Cloud Deployment

�鶹ԭ�� News — Wed, 08 Jul 2020 09:56:20 +0000

Companies today face pressure from a constrained economy and a customer base that demands relevant, personal and engaging marketing communications at every step of the customer journey. For Massbuild, one of South Africa’s leading building materials and DIY goods providers, rising to these challenges meant a transformation of how they engage with customers at scale using the latest �鶹ԭ�� technologies.

Massbuild is a subsidiary of Massmart and operates four complementary brands: Builders Warehouse, Builders Superstore, Builders Trade Depot and Builders Express. The company employs more than 8 000 people and generates annual turnover of R13.8-billion.

Massbuild chose �鶹ԭ�� Marketing Cloud to enable its marketing team of five users to reach and engage up to 224 000 customers per day via measurable, trackable email campaigns. “We wanted to improve the way we manage our customer communication and become more efficient, professional and reliable in our marketing engagements,” said Massbuild. “In light of regulatory requirements, we also wanted to make sure we were compliant to the Protection of Personal Information Act (POPIA) by accurately tracking marketing permissions, especially the opt-out functionality that is required by law.”

A strong business case for the project was developed upfront to ensure maximum return on investment. Buy-in was secured from key stakeholders, and a project sponsor drove the process from an executive management team to all levels of the organisation.

The project team’s change management process and strong link to business value ensured that end-users recognised the value the project would bring. The team also utilised simple engagement and communication channels, such as demos and show-and-tell sessions, to engage important internal stakeholders ahead of the implementation.

Organisational readiness was a key priority. Massbuild conducted stress-testing weeks prior to the go-live by uploading more than 70 000 customer records. The company also worked closely with implementation partner Consnet to ensure the team was properly skilled, and provided the marketing team with access to the test environment so they could familiarise themselves with how to navigate the solution ahead of time.

Considering the constrained economic conditions, cost containment was a key focus for Massbuild. The company had a well-defined business case with a clear return on investment model, and kept things simple by using standard �鶹ԭ�� functionality to avoid costly custom development. The implementation team also focused on getting the basics in place before adding richer functionality.

Simplifying things paid off. The project was delivered within 90 days, with five users going live just ahead of Black Friday. Go-live was achieved two weeks earlier than initially planned, allowing Massbuild to conduct proper segmentation of its customer databases and send out targeted campaigns ahead of the major shopping period. With advanced tracking of campaign performance, the teams also have full visibility of how its campaigns are performing in real-time, which can inform its customer experience strategies and improve how Massbuild engages with its customers.

As part of cost containment measures, Massbuild also wanted to in-source campaign management functions that were previously managed by a third-party vendor. In one campaign period stretching from November to May, Massbuild sent out more than 24 million emails via �鶹ԭ�� Marketing Cloud. With its previous provider this would have cost the business well over a million rand, but in-sourcing the work and using the �鶹ԭ�� Marketing Cloud enabled Massbuild to save nearly 90% of that cost without reducing the quality of its customer engagements.

Massbuild is planning further integrations to support the marketing team, and are currently exploring the implementation of customer insights and integrating Facebook and Google Analytics to ensure its teams have the intelligence and insight to adjust marketing activities based on real-time customer feedback. A future product roadmap also includes the integration of mobile payment functionality through a partnership with Zapper.

Cameron Beveridge, Regional Director: Southern Africa at �鶹ԭ�� Africa, says Massbuild has rapidly elevated its customer engagement capabilities with this latest implementation. “By building its customer experience strategy on the latest technology, Massbuild has enabled smarter decision-making for its marketing teams while unlocking welcome cost-efficiencies despite difficult macro-economic conditions. With the correct technology in place to deliver intelligence to marketing teams and with the support of a capable technology partner in Consnet, Massbuild is well-placed to build on its reputation as a market-leading brand in its industry.”

The post Massbuild Elevates Customer Engagement with �鶹ԭ�� Marketing Cloud Deployment appeared first on �鶹ԭ�� Africa News Center.

�鶹ԭ�� Recognized as a Leader in Gartner’s Magic Quadrant for Sales Performance Management for the Seventh Consecutive Year

�鶹ԭ�� News — Thu, 27 Feb 2020 08:38:03 +0000

WALLDORF — (NYSE: �鶹ԭ��) today announced that it has been recognized as a Leader in Gartner’s Magic Quadrant for Sales Performance Management (SPM) for the seventh consecutive year.

In its latest report, Gartner assessed products of 10 sales SPM vendors, including the �鶹ԭ�� Sales Cloud solution.

SPM software from �鶹ԭ�� is deployed as SaaS only and offers all the core SPM functionalities, including incentive compensation management (ICM) and territory and quota management. This SPM offering, along with salesforce automation and the �鶹ԭ�� CPQ solution, are part of the �鶹ԭ�� Sales Cloud portfolio.

With �鶹ԭ�� Sales Cloud:

Lenovo reduced its quota-setting time to one week from one month
Docker increased accuracy of payment compensation plans by 95 percent, nearly eliminating disputes
Pivotal Software reduced compensation inaccuracy by 72 percent

“In a competitive landscape it is critical for companies to set aggressive goals to ensure fast growth,” said Paula Hansen, chief revenue officer and co-head of �鶹ԭ�� Customer Experience. “But the truth is many companies don’t hit their revenue goals, with average quota attainment often falling in the 50–60 percent range. �鶹ԭ��’s SPM solution includes analytics with machine learning that increases operational efficiency and planning effectiveness, which helps turn sales professionals into a profitable sales machine.”

�鶹ԭ�� was also named a Leader in CPQ application suites and salesforce automation.

To learn more, , with Gartner’s in-depth analysis on the sales performance management landscape.

Visit the �鶹ԭ�� News Center. Follow �鶹ԭ�� on Twitter at .

Media Contact:
Michael Baxter, +49 151 1719 6185, m.baxter@sap.com, CET
�鶹ԭ�� 鶹ԭ�� Room; press@sap.com

Sources: Gartner, Magic Quadrant for Sales Performance Management, Melissa Hilbert, 18 February 2020. �鶹ԭ�� is previously listed as CallidusCloud because �鶹ԭ�� acquired the company in April 2018. Magic Quadrant for Configure, Price and Quote Application Suites, Christina Klock, Mark Lewis, 28 October 2019. Magic Quadrant for Sales Force Automation, Theodore Travis, Melissa Hilbert, et al., 26 June 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This article first appeared on the �鶹ԭ�� News Center.

The post �鶹ԭ�� Recognized as a Leader in Gartner’s Magic Quadrant for Sales Performance Management for the Seventh Consecutive Year appeared first on �鶹ԭ�� Africa News Center.