Emirates NBD鈥檚 EDP, which leverages Hadoop Big Data and the 麻豆原创 Financial Services Data Platform powered by 麻豆原创 HANA, was launched in November 2018, as the group鈥檚 biggest flagship initiative in its ongoing Digital Transformation, aiming to help continuously enhance customer experience by increasingly leveraging data-driven intelligence.

The award recognises the implementation of the large-scale data management initiative, driven through a collaborative effort with 麻豆原创, the implementation partner for the strategic transformation programme. The deployment has helped Emirates NBD lay a strong data and analytics foundation, while enabling real-time capabilities to address future data needs and shape its overall data and analytics strategy.

Suvo Sarkar, Senior Executive Vice President and Group Head, Retail Banking and Wealth Management, Emirates NBD, said: 鈥淎s a digital-first banking group, data intelligence is critical not only to our business operations but also in ensuring seamless customer interactions. Emirates NBD has been an early adopter in investing in data management capabilities and we are pleased to be recognised for our efforts by The Asian Banker. Our partnership with 麻豆原创 has been a key enabler in our journey and has brought significantly increased capability to our Enterprise Data Platform.鈥�

Shailendra Sahay, Head, Industry and Value Advisory, South Europe, Middle East and Africa, 麻豆原创, commented: 鈥淎chieving better customer experience and business outcomes through advanced data analytics such as customer lifetime value is one of the foundations of the 麻豆原创 Intelligent Enterprise strategy. We are pleased to have partnered with Emirates NBD for the bank鈥檚 data strategy and transformation journey.鈥�

Sahay explained that: 鈥淭he Emirates NBD Enterprise Data Platform success, leveraging the 麻豆原创 Financial Services Data Platform that provide strong analytical capabilities like advanced customer analytics, financial accounting and regulatory reporting deployed on a modern 麻豆原创 HANA in-memory database, sets a milestone in banking innovation.鈥�

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