�鶹ԭ�� Customer Data Cloud Archives - �鶹ԭ�� Africa News Center

And That’s How the Marketing Cookie Crumbles

�鶹ԭ�� News — Wed, 14 Jul 2021 07:10:25 +0000

The end of third-party cookies is set to transform targeted advertising; changing how companies collect and store customer data. Here’s how you can manage the change without disruption.

��The massive increase in online activity due to the coronavirus pandemic has created a customer data gold mine that advertisers and marketers can leverage to better tailor their campaigns. But as of 1 July 2021, accessing, and making use of, this personal information is set to get a little bit more complicated. Why? Because that’s when businesses need to start complying with South Africa’s Protection of Personal Privacy Act (POPIA), which sets out various conditions that must be followed in order to lawfully process personal information.

Global and local privacy legislation like the General Data Protection Regulation��(GDPR) and the Protection of Personal Information Act (POPIA) dictates that for brands to use this personal data, there needs to be an element of customer consent. With the power now sitting in the customer’s hands, individuals have greater control over how their data is collected and used. But what does this mean for brands and advertisers who have predominantly been using third party cookie data to identify consumers and track their online activity?

While POPIA does not explicitly regulate the use of cookies, these “online identifiers” do fall under the definition of personal information. As such, how we use cookie data is set to fundamentally change; particularly relating to the collection of third-party data.

Third-party cookies��allow advertisers to track users as they move across the Internet and target advertising at these individuals wherever they go. “With global privacy legislation gaining traction, the likes of Google and other providers are fundamentally changing how they use cookie data to collect customer related information. Subsequently, third party cookie data becomes less relevant and first party data – rich data around an individual’s behaviours; actions and interests demonstrated across online properties – becomes significantly more powerful,” explains Marc Emert, Customer Experience Sale Lead for �鶹ԭ�� Africa.

Add a dash of customer data management

Privacy legislation like POPIA doesn’t prevent you from collecting customer data, continues Emert. But it does mean that any data collection must be done in a GDPR/POPIA aligned manner. “Going forward, while you’re collecting this rich, contextual data that can be used for marketing engagements and targeted advertising, you need to also make sure that you’re collecting the consent directly from the customer. If a marketer or brand is sending something to a consumer, they’re sending it because that person has opted in to receive it.”

�鶹ԭ��’s Customer Data Cloud (CDC) solution makes the process of gaining this consent easier, he adds. “With CDC, marketers and brands can gather first party data from customers across various digital channels and make sure that they are also securing consent throughout the engagement process. Customer provided consent is then integrated into an existing automated marketing solution, which delivers one-to-one personalisation at scale and is based on trust.”

CDC also makes progressive profiling possible, adds Emert. As a customer engages with a brand, they’re being asked to provide different pockets of information about themselves, he says. So, while I’m selling a mother a certain type of baby formula for her new-born, I’m gaining insights that allow me to market other products to this mom as her baby grows up.�� “Basically, you’re progressively collating more and more first party data that can be used to engage with customers broadly and through different stages of their lives.” And the results speak for themselves.

�鶹ԭ��’s CDC has helped a global academic and educational publisher manage the data of over 4.5 million users and achieve 100% GDPR compliance in 40 countries. And in just four months, a German supermarket chain got up and running on the �鶹ԭ�� CDC system, centralising omnichannel customer data to GDPR standards and boosting membership to their loyalty programme by 25%.

“Similarly, for three years the Technology Centre of Excellence team in Wunderman Thompson South Africa has been using �鶹ԭ��’s CDC solution to do just that”, notes Niel Mouton, MD of Wunderman Thompson Technology SA. “Home to over 4,000 technology specialists across the globe with 54 technology centres in 33 countries, we support forward thinking businesses to design, build, run and operate digital programmes wherever they are.”

“With the onus in a cookieless world now falling on brands to collect and build their own first party data, Wunderman Thompson has used �鶹ԭ��S’s CDC solution across 30 implementations for brands like Nestle Purina, Bayer Pharmaceuticals, Colgate and the International Olympic Committee (IOC). ��Our teams used �鶹ԭ�� CDC to create customised solutions for their clients, allowing these businesses to collect first party data, while protecting privacy and complying with personal information legislation,” he continues.

According to Mouton, conversations around privacy, data collection and POPIA/GDPR centre around trust, which is fitting because the Wunderman Thompson partnership with �鶹ԭ�� is also about trust. “With �鶹ԭ��, we can trust the quality and standard of the product. There are no teething issues on a product as mature as this. All we have to do is understand the client’s business need and adapt the �鶹ԭ�� product to their requirements.”

While Mouton admits that it would be possible to be compliant without a solution like CDC, it’s near impossible for enterprise businesses like banks or pharmaceutical companies to manage the scale of personal data they’re dealing with, while keeping their customers and their business safe, without an automated offering.

Customer experience has become a major market differentiator. The following white paper highlights why modern businesses need to understand the importance of customer identity. to find out more.

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�鶹ԭ�� Named a Leader in Gartner’s 2020 Magic Quadrant for Sales Force Automation

�鶹ԭ�� News — Thu, 06 Aug 2020 10:44:05 +0000

WALLDORF — (NYSE: �鶹ԭ��) today announced it has been recognized as a Leader by Gartner in the July 2020 Magic Quadrant for Sales Force Automation. This is the second year running that �鶹ԭ�� has been acknowledged. In its latest report, Gartner assessed products from 15 vendors, including the �鶹ԭ�� Sales Cloud solution.

�鶹ԭ�� Sales Cloud provides a technological framework for sales teams to take the pulse of each deal, monitor sales analytics, forecast sales revenues and improve sales strategy with content recommendations.

According to the report, �鶹ԭ�� was recognized for completeness of vision and ability to execute.

“In today’s competitive marketplace, there is no second chance at securing a deal — customers have freedom and options to look elsewhere if their needs aren’t being met,” said Paula Hansen, chief revenue officer of �鶹ԭ�� Customer Experience. “With �鶹ԭ�� Sales Cloud, sales organizations can manage the overall health of the business down to individual deals, ultimately driving successful sales results.”

The �鶹ԭ�� Sales Cloud solution is part of the larger �鶹ԭ�� Customer Experience portfolio, which also includes the �鶹ԭ�� Marketing Cloud, �鶹ԭ�� Commerce Cloud, �鶹ԭ�� Service Cloud and �鶹ԭ�� Customer Data Cloud solutions.

To learn more, download a of the report, including Gartner’s in-depth analysis of the sales force automation landscape.

Visit the . Follow �鶹ԭ�� on Twitter at .

Media Contact:
Janice Tsoules, +1 (650) 223-4817, janice.tsoules@sap.com, ET
�鶹ԭ�� 鶹ԭ�� Room; press@sap.com

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to �鶹ԭ�� are intended to identify such forward-looking statements. �鶹ԭ�� undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect �鶹ԭ��’s future financial results are discussed more fully in �鶹ԭ��’s filings with the U.S. Securities and Exchange Commission (“SEC”), including �鶹ԭ��’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
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�鶹ԭ�� and other �鶹ԭ�� products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of �鶹ԭ�� SE in Germany and other countries. Please see for additional trademark information and notices.

This article first appeared on the �鶹ԭ�� News Center.

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�鶹ԭ�� Recognized as a Leader in Gartner’s Magic Quadrant for Sales Performance Management for the Seventh Consecutive Year

�鶹ԭ�� News — Thu, 27 Feb 2020 08:38:03 +0000

WALLDORF — (NYSE: �鶹ԭ��) today announced that it has been recognized as a Leader in Gartner’s Magic Quadrant for Sales Performance Management (SPM) for the seventh consecutive year.

In its latest report, Gartner assessed products of 10 sales SPM vendors, including the �鶹ԭ�� Sales Cloud solution.

SPM software from �鶹ԭ�� is deployed as SaaS only and offers all the core SPM functionalities, including incentive compensation management (ICM) and territory and quota management. This SPM offering, along with salesforce automation and the �鶹ԭ�� CPQ solution, are part of the �鶹ԭ�� Sales Cloud portfolio.

With �鶹ԭ�� Sales Cloud:

Lenovo reduced its quota-setting time to one week from one month
Docker increased accuracy of payment compensation plans by 95 percent, nearly eliminating disputes
Pivotal Software reduced compensation inaccuracy by 72 percent

“In a competitive landscape it is critical for companies to set aggressive goals to ensure fast growth,” said Paula Hansen, chief revenue officer and co-head of �鶹ԭ�� Customer Experience. “But the truth is many companies don’t hit their revenue goals, with average quota attainment often falling in the 50–60 percent range. �鶹ԭ��’s SPM solution includes analytics with machine learning that increases operational efficiency and planning effectiveness, which helps turn sales professionals into a profitable sales machine.”

�鶹ԭ�� was also named a Leader in CPQ application suites and salesforce automation.

To learn more, , with Gartner’s in-depth analysis on the sales performance management landscape.

Visit the �鶹ԭ�� News Center. Follow �鶹ԭ�� on Twitter at .

Media Contact:
Michael Baxter, +49 151 1719 6185, m.baxter@sap.com, CET
�鶹ԭ�� 鶹ԭ�� Room; press@sap.com

Sources: Gartner, Magic Quadrant for Sales Performance Management, Melissa Hilbert, 18 February 2020. �鶹ԭ�� is previously listed as CallidusCloud because �鶹ԭ�� acquired the company in April 2018. Magic Quadrant for Configure, Price and Quote Application Suites, Christina Klock, Mark Lewis, 28 October 2019. Magic Quadrant for Sales Force Automation, Theodore Travis, Melissa Hilbert, et al., 26 June 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This article first appeared on the �鶹ԭ�� News Center.

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