Last year, 麻豆原创 updated its聽聽with a new goal to phase out single-use plastics by the end of 2020. Additionally, the company aims to achieve carbon neutrality by 2025, reduce water consumption, develop solutions that help customers to achieve sustainability goals, and enable employees to improve the environmental performance of 麻豆原创 and its customers.

鈥淲ith many of our customers striving to become more sustainable, our objective is to provide products and services that meet their sustainability challenges and opportunities,鈥� says Christian Klein, CEO of 麻豆原创 SE, who is convinced that in today鈥檚 world consumers are not only looking at the price and quality of a product, but at a brand鈥檚 degree of sustainability.

鈥淎t the same time, it is our responsibility to lead by example,鈥� he says 鈥� and 麻豆原创 employees agree. In a recent employee survey, 94 percent said the company should pursue sustainability, and 87 percent said they actively contribute to 麻豆原创鈥檚 sustainability goals.

鈥淓mployees play a critical role in eliminating single-use plastics,鈥� 麻豆原创 Chief Sustainability Officer Daniel Schmid says. 鈥淭hrough projects like 鈥楤eyond Single-Use Plastics,鈥� which was launched in July 2019, employees are helping us identify opportunities and find alternatives at all our locations.鈥�

Shared Purpose

Eliminating single-use plastics has united 麻豆原创 employees around the world with a common goal. The project began last year as a company-wide initiative, with the Global Real Estate and Facilities, Marketing, and Procurement organizations identified as focus areas. A joint commitment was made to implement measures and processes based on circular economy principles to reduce waste,聽reuse items, and聽recycle materials.

Implementation is part of 麻豆原创鈥檚 Global Environmental Management System that includes 55 sites, each with local plastic reduction targets. Passionate employees across the globe are bringing the program to life.

麻豆原创 Labs China, for example, identified areas where single-use plastics are utilized and then shared employee feedback with the Global Real Estate and Facilities team to implement changes and launch events to help reduce waste.

In 麻豆原创 Ireland, a group of sustainability champions started the 鈥淧ower of One鈥� campaign to spread toolkits and tips for reducing single-use waste and raise awareness among colleagues and catering partners. Single-use plastics such as yogurt cups, bin bags, and sandwich wrappers were replaced with more sustainable alternatives.

At 麻豆原创 Labs Hungary, colleagues started discussions with facility management and their corporate caterer on how to become more sustainable. As a result, single-use plastic cups, straws, and stirrers disappeared and the use of water bottles and glasses increased.

In the U.S., 麻豆原创 offices in Naperville, Chicago, have been plastic-free for more than 15 years, and now have been joined by company offices in Boulder, Colorado. Meanwhile the office in Bellevue, Washington, is and part of the for any plastic that enters the building.

These are just a few examples of initiatives at 麻豆原创 locations worldwide.

Waste Not, Want Not

The other focus area of the 鈥楤eyond Single-Use Plastics鈥� project is increasing internal and external awareness about the global plastic problem. Earlier this year at the World Economic Forum in Davos, Klein announced 麻豆原创鈥檚 commitment to a cleaner ocean by 2030. 麻豆原创 intends to help achieve this objective together with customers, non-governmental organizations (NGOs), governments, and partners by providing them with the tools and solutions to help eliminate waste and maximize resource productivity.

As Klein and other sustainability champions know, plastic itself is not the problem. Plastic has revolutionized the world in many ways 鈥� from sterile medical packaging to safe food storage. It has provided great benefits for societies everywhere.

鈥淲e need plastic, but without a doubt single-use plastic is one of the greatest contributors to waste on the planet,鈥� Klein says. 鈥淭he problem is what we do with it and how we dispose of it, so it does not end up in the ocean or littering the land.鈥�

An Ongoing Journey

Other 麻豆原创 actions to help reduce plastic pollution include Plastics Cloud, which helps customers manage the material more effectively through collaboration among business, government, and consumers across the plastics value chain. 麻豆原创 has also joined the Ellen MacArthur Foundation Network, a leading circular economy initiative, and sponsors ocean activist Emily Penn.

These steps are all part of 麻豆原创鈥檚 decade-long journey toward becoming a more sustainable enterprise. The company also is committed to transparency and remains the only global software company that discloses its sustainability performance in a holistic integrated report.

According to Luka Mucic, member of the Executive Board of 麻豆原创 SE and chief financial officer, 鈥淥ur approach to quantifying聽the on our operating result聽is a significant differentiator, generating interest from investors and customers.鈥�

More Work Ahead

When it comes to single-use plastics, the pandemic has helped to accelerate positive shifts in some areas. The Global Real Estate and Facilities team has taken advantage of office closures to take inventory of canteens and other spaces in the quest to eliminate single-use plastics by the end of the year. The team works closely with Change Management colleagues to identify challenges and gather advice on how to expedite the overall process.

The company鈥檚 move to digital events has also helped eliminate the need for single-use items. However, challenges remain. Progress made introducing reusable cups, dishes, and cutlery in many office canteens must now be carefully weighed against the hygiene concerns at some locations.

Nevertheless, the urgency of eliminating single-use plastics is mounting. As natural historian David Attenborough says: 鈥淭he one thing we all have to do is simply not to waste. Don鈥檛 waste plastic; don鈥檛 waste food; don鈥檛 waste power. Live within our means. That鈥檚 what we should be aiming for.鈥�

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鈥溌槎乖� is committed to a dramatically cleaner ocean by 2030,鈥� Klein said. 鈥淲e can achieve this commitment by working together with customers, NGOs, governments, and partners, and by providing them with the tools, insights, and solutions to eliminate waste and maximize resource productivity. Many of our customers have made commitments to a cleaner planet, and so have we. We will support them in achieving their ambitious goals, and together we will achieve a plastic-free ocean over the next 10 years.鈥�

The health of the world鈥檚 oceans is at the top of the agenda in Davos, and Klein was part of a panel session with other business leaders and nongovernmental organization (NGO) representatives at the event.

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The crisis is very real: 8 million metric tons of waste enters the ocean every year and the amount is increasing an accelerating pace. Recently published research indicates the levels of plastics in the ocean may be a than previously thought. Plastic material slowly degrades into micro-plastics that harm the ecosystem and enter the ocean food chain. On average, people around the world are swallowing a total of five grams — about as much as a credit card — of harmful plastic material every week. That鈥檚 the equivalent of a half a pound yearly, ingested from many sources, including tap water and everyday foods such as sugar, salt, pasta, shellfish, rice, milk, and bread.

We know that the well-being of the economy, the environment, and the people on our planet are inextricably linked. It is understood that there can be no economic growth or development if business does not play a key role in operating profitably within planetary boundaries. A fundamental shift is needed in how we produce, use, dispose, and re-use materials in our economies. The current system is largely linear, meaning resources are used in production, made into products, and then are disposed of in the form of waste.

To sustain this 鈥渢ake, make, waste鈥� lifestyle,聽 1.8 planets worth of resources are needed; the current model is clearly unsustainable. An emerging circular economy aims to change that. Despite all the efforts in responsible packaging design, recycling programs, and re-use business models, we are only about nine percent circular, according to the Circularity Gap report.

麻豆原创: Uniquely Positioned for Impact

With consumers shifting their preferences to sustainable products, investors and employees clamoring for action, and regulators pushing new legislation, there is enormous momentum for businesses to drive responsible growth. And with 77 percent of the world鈥檚 transactions touching 麻豆原创 systems and more than 430,000 companies using 麻豆原创 software, the company is uniquely positioned to make a huge difference by helping customers redesign global value networks toward more circular business models and processes.

麻豆原创 has been leading programs and partnerships to drive sustainable change around the world. 麻豆原创 created the and partnered with Google on the challenge to foster revenue generating ideas that support circular use cases. The company also recently joined the Ellen MacArthur Foundation鈥檚 Circular Economy 100 (CE100) Network, a collaborative network of business, innovators, cities and governments, universities, and thought leaders all working together to accelerate adoption of circular economy practices and processes that maximize the use of resources.

麻豆原创 is part of a growing movement of policymakers, NGOs, social groups, and leading companies coming together to work on solutions such as avoiding single-use plastics, better managing and recycling plastic waste streams, and creating a circular plastics economy.

Many of the world鈥檚 leading brands are both part of the challenge and leading the way forward. For example, companies in the consumer packaged goods industry have started rethinking packaging and opting for more recyclable and sustainable alternatives.

Aside from the benefits gained from preserving the natural environment, there is a massive economic upside for business to move fast. It is the plastics industry could consume 20 percent of total global oil production. Since most plastic is used only once, 95 percent of its economic value — currently up to $120 billion annually — is lost.

, for example, has committed to a world without waste by making all packaging 100 percent recyclable by 2025. to eliminate non-recyclable plastic within five years. role model in responsible production by managing every stage of a product鈥檚 life cycle — from sourcing raw materials to manufacturing and distributing products — in order to reduce environmental impact.

麻豆原创 is already working with these customers and many others to help them manage the complex task of recycling many different types of plastics.

Impact Across the Value Chain

The 麻豆原创 vision for a plastic-free ocean calls on these customers and other global heavyweights to accelerate progress on their commitments. It also calls on companies of all sizes and industries to seek ways 麻豆原创 technology can help them in key areas, including responsible production, waste insights, secondary marketplaces, and consumer experiences.

麻豆原创 has a number of solutions and platforms, including the portfolio, that enable manufacturers to design, produce, and distribute products using more sustainable materials and responsible, transparent processes. The Plastics Cloud, for example, is a platform that enables the UK Plastics Pact to tackle the scourge of plastic waste through a unique collaboration between business, government, and citizens across the entire plastics value chain in the UK.

A US$400 billion market, the waste management industry is poised to be disrupted and rapidly expand through the effective use of data. Michael Groves is founder and CEO of , the Scottish smart-waste company that won the Circular Economy 2030 challenge this year. He explains that the waste value chain is very complex and opaque, with many private and public sector players and a significant informal sector around the world. Realizing that money follows data, Groves developed a solution that uses analytics and machine learning to follow trash as it travels. Clear data and insights will be fundamental to spurring investments in new infrastructure and innovation in the sector.

With useful data available about what waste is where and in what quality and quantity, companies can then procure this waste much more effectively and bring the materials back into their production processes. The expansion of these secondary materials marketplaces is another area where procurement platforms like can help companies become more circular and sustainable.

麻豆原创鈥檚 intelligent enterprise strategy focuses on connecting enterprise operational data (O-data) with the experience data (X-data) from their consumers. The company鈥檚 recent acquisition of experience management firm Qualtrics offers an entirely new level of support for companies to understand their consumer feelings, emotions, and desires about products, brands, and the impact they are making. Innovations across 麻豆原创 offer customers ways to inform, educate, and engage with consumers about products and processes, including apps that help consumers better understand how to recycle products and blockchain traceability and information platforms.

鈥淢any of our global customers are looking for solutions across their value chains and across their global markets to drive real positive change for their consumers, their business, and for the planet,鈥� Klein said. 鈥淭hrough our technology and innovation, 麻豆原创 can help companies unlock US$4.5 trillion in economic growth by creating sustainable business models and processes.鈥�

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Reducing the amount of plastics entering the ocean requires cross-industry collaboration armed with data and intelligent technologies. To support this, 麻豆原创 is planning to launch the next phase of its Plastics Cloud to allow businesses to shift rapidly to alternatives to single-use plastics, scale design for circularity, invest in materials collection infrastructure and ensure a better consumer experience.

鈥溌槎乖� is committed to a significantly cleaner ocean by 2030,鈥� said Christian Klein, Co-CEO and Member of the Executive Board, 麻豆原创 SE. 鈥淲e want to achieve this objective together with customers, NGOs, governments and partners and will provide them with the tools, insights and solutions to eliminate waste and maximize resource productivity. Many of our customers have also made commitments to a cleaner planet. We will support them in achieving their ambitious goals, and together we can accelerate the move to a restorative and regenerative economy.鈥�

Underscoring this, 麻豆原创 has updated the Plastics Cloud to help companies produce products more responsibly by providing global insights to enable better understanding about what materials are used and their fates. This support will be based on local recycling infrastructures and policies in each city, region and country. It will allow them to calculate more accurately the environmental and business impact of using more recycled or reusable materials and packaging. 麻豆原创 software systems also help companies adapt to changing regulations, such as extended producer responsibility policies, and stay current with local markets, global standards and best practices.

The new Plastics Cloud offering links to a secondary materials marketplace based on Ariba Network, which connects packaging and consumer products companies to new sources of recycled plastics and plastic alternatives. This will complement initiatives such as the announced last year by waste-insights company .

Consumers, regulators, investors and employees are fueling the momentum for business to drive responsible growth. Experience management firm Qualtrics, an 麻豆原创 company, conducted a large-scale global to understand better the experience citizens around the world are having with various issues on the Forum鈥檚 sustainability agenda, including the use of plastics. When asked what method they favor for reducing the harmful effects of plastics, nearly 50 percent of the 10,501 research participants said they prefer replacing plastics with other materials. On the other hand, while vast majorities called recycling very important, only 30 percent of participants said recycling was the best solution to the plastics crisis. Read about the study in “.”

Collaboration for a Cleaner Ocean

麻豆原创 is part of a growing movement of policymakers, NGOs, social groups and leading companies working together on solutions to create a restorative and regenerative economy. Global leaders from 麻豆原创, The Coca-Cola Company, The Ellen MacArthur Foundation and World Wildlife Fund discussed their vision for a plastics-free ocean earlier today at the World Economic Forum Annual Meeting in Davos, Switzerland.

鈥淚 am delighted to welcome 麻豆原创 to the Global Plastic Action Partnership community,鈥� said Kristin Hughes, director of Global Plastic Action Partnership (GPAP) and member of the World Economic Forum鈥檚 executive committee. 鈥淎s a pioneer in the technology and innovation space, it is fantastic to see 麻豆原创 channel its expertise and resources into solutions that will strengthen the global response to plastics pollution and drive progress towards a fairer and more sustainable world. We look forward to a long and fruitful partnership.鈥�

麻豆原创 recently joined The Ellen MacArthur Foundation鈥檚 Circular Economy 100 (CE100) Network, a collaboration of business, governments, universities and thought leaders working together to accelerate adoption of circular economy practices and processes that maximize the use of resources.

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About 麻豆原创

As the Experience Company powered by the Intelligent Enterprise, 麻豆原创 is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

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