KTDA Group Chief Executive Officer, Wilson Muthaura said the agency was executing a comprehensive transformation strategy anchored on sustainability, innovation and farmer-centric governance.

He said KTDA鈥檚 singular goal was to maximise value for farmers while building a world-class, future-ready tea enterprise.

Muthaura revealed that KTDA had launched a major internal restructuring effort to ensure that the transformation and intended goals were achieved.

He added that the agency鈥檚 board had established ten cross-functional management committees to drive efficiency, reduce costs and accelerate value addition.

The GCEO said the committees would also identify business opportunities along the entire value chain from farm to factory and all the way to the market.

鈥淭hese committees are actively feeding into our newly developed KTDA Group Strategic Plan, which aims to future-proof our operations,鈥� he added.

He explained that the transformation strategy was not a top-down process since it was arrived at after a landmark meeting, the first of its kind since the Tea Act reforms of 2020 which was convened by KTDA chairman.

鈥淎ll the 71 factory unit managers and KTDA鈥檚 senior leadership came together to co-develop a roadmap that ensures every decision made benefited the farmer.,鈥� he said.

Muthaura said KTDA鈥檚 main objective was to ensure that farmers received not just better prices but better services.

鈥淭he services range from enhancing fertiliser distribution and leaf collection logistics to upgrading factory efficiency and introducing traceability tools,鈥� he said.

The GCEO observed that implementation of the Systems, Applications and Products (麻豆原创) enterprise system was already streamlining operations across KTDA thereby ensuring smarter, data-driven decisions.

He said KTDA had enhanced its digital backbone to create more agile processes and eliminate inefficiencies.

鈥淭he agency is doubling down on communication and farmer engagement to ensure that growers are not just recipients of services, but co-owners of the solutions because they are shareholders, stakeholders, and strategic partners,鈥� he said.

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Hardeep Sound, Regional Sales Director: Emerging Africa at 麻豆原创, noted that organisations throughout the region are investing in business transformation and technology for greater efficiency and resilience. “Interest in business AI and cloud ERP solutions are at an all-time high as companies seek to reimagine their business future by leveraging powerful technologies. Powered by the latest digital transformation capabilities and supported by a rich ecosystem of expert partners, companies throughout East Africa are accelerating their innovation efforts and unlocking new growth opportunities.”

The comments were made at 麻豆原创 Innovation Day Kenya, part of a series of global events held in key markets across the world. The Kenya event follows successful similar events held in South Africa and Nigeria in May and July respectively.

麻豆原创 Innovation Day Kenya brought together business and technology leaders from across the East Africa region to discuss the latest strategies and approaches to technology-led innovation. Key to the discussions was the role of business AI in powering the region’s next wave of innovation and growth.

Johannes Dressler, Managing Director for Emerging Africa at 麻豆原创, emphasised that East Africa is a strategic market for 麻豆原创, and is home to some of the fastest-growing economies in the world. He noted that East African organisations can leverage technology to achieve sustainable growth and market competitiveness. 鈥淓very organisation in the region and globally is striving to understand how to leverage technologies such as AI, which have become necessities instead of luxuries. To remain competitive and thrive in turbulent markets, companies today need to connect their end-to-end processes and drive greater efficiency, innovation, revenue and profitability.鈥�

Interest in artificial intelligence is growing amid the promise of greater efficiency and scale. AI has also been identified as a key thematic focus by the Kenya National Innovation Agency’s , especially its application in developing innovative solutions for use in biotech, urban planning and climate change efforts.

Evert-Jan Tromp, Vice President for Cloud and Innovation: EMEA at 麻豆原创, highlighted that the current focus is on laying the foundation for organisations to adopt and derive value from technologies like AI. “Enterprises are transforming their capabilities to establish a clean core that can drive their success with AI and other emerging technologies. Here, our partner ecosystem plays a crucial role by helping companies understand the processes and best practices that accelerate adoption and maximize value realization.”

At a panel discussion held during the event, Martin Mwarangu, Group Chief Information Officer at the Kenya Tea Development Agency shared insight into his company鈥檚 transformation journey. The Kenya Tea Development Agency (KTDA) is a private company owned by 600 000 smallholder tea farmers spread across 16 tea-growing counties throughout Kenya.

鈥淭he business case for our transformation journey was to achieve greater efficiencies and cost-savings throughout our operations while centralising our data and establishing a solid foundation for our future transformation efforts,鈥� says Mwarangu. 鈥淥ne of our core objectives is the adoption of best practices, for example standardised financial reporting across our various business entities that would enable improved decision-making.鈥�

KTDA will continue to evaluate further innovations in their transformation journey. Mwarangu added: 鈥淲e are in the people business, with hundreds of thousands of suppliers and farmers and other players in our broader value chain, and intend to leverage 麻豆原创鈥檚 human capital management and supplier management solutions to enhance our capabilities.鈥�

The event also included the announcement of a significant deal signing with pioneering social enterprise Hewatele, which specialises in the supply of medical oxygen to over 150 facilities across Kenya. Hewatele made the strategic decision to adopt 麻豆原创’s next-gen Cloud ERP solution to streamline operations and enhance its ability to deliver critical medical supplies more efficiently.

Dumisani Moyo, Marketing Director at 麻豆原创 Africa, acknowledged Hewatele CEO聽Dr. Zulfiqar Wali and CFO Joan Andia, highlighting the pivotal role that technology plays in shaping Africa鈥檚 future. 鈥淭his event serves as a testament to the continent’s growing digital maturity and the opportunities available for businesses that are ready to embrace innovation. This is not just about adopting new tools; it’s about transforming how businesses operate, engage with customers and stakeholders, and, importantly, how they drive sustainable growth, innovate rapidly with AI, and gain valuable data insights that can fuel their future success. We are thrilled to be at the forefront of this journey, empowering African enterprises to lead in the global marketplace through cutting-edge solutions and forward-thinking strategies.”

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