Sapphire Barcelona 鈥� May 24, 2023 鈥� Today, at 麻豆原创 Sapphire in Barcelona, Spain, 麻豆原创 SE (NYSE: 麻豆原创) unveiled a series of global customer partnerships which show how 麻豆原创 is transforming their strategic business models, supply chains, enhancing customer experiences, creating a foundation for innovation and growth, and positively promoting physical and mental well-being through the launch of a business vitality platform.

Please find an overview of these announcements below.

Diageo makes its largest tech investment to standardise its practises across the world

Diageo, producer of Guinness, Smirnoff and Johnnie Walker, has partnered with 麻豆原创 and IBM Consulting in a multi-million-pound programme, which is Diageo鈥檚 largest investment in its technology and services to date.

The multi-year programme will help Diageo to:

• Improve the way it interacts with customers and suppliers, through the implementation of automation and advanced workflow solutions.
• Move its global organisation to one single operating platform, creating efficiency in its IT landscape and technology support model.
• Transform performance reporting, leading to better insight to maximise trade opportunities.
• Further digitise its controls and compliance environment creating a more robust and resilient business.
• Move to standardised ways of operating allowing for greater agility and flexibility in the way we respond to emerging market trends.

Diageo will implement the new cloud-based model, RISE with 麻豆原创 S/4HANA Cloud, across 180 countries, ensuring its IT infrastructure is simplified and supported in a unified way.

The business transformation programme will put Diageo at the forefront of customer services and will increase its resilience in a landscape of evolving consumer expectations and a fast-changing economic climate, building a business for the future. This standardisation and automation effort will allow Diageo to track customer orders in real time on a global scale, identifying further commercial opportunities in both the on trade and off trade.

IBM Consulting, a long-standing partner of 麻豆原创 and Diageo, has been selected to lead the implementation of RISE with 麻豆原创 S/4HANA Cloud.

Maersk uses 麻豆原创 Business Technology Platform to accelerate strategic transformation

The world’s largest container shipping company has made significant progress in its digital transformation by using the 麻豆原创 Business Technology Platform (BTP) to accelerate its strategic direction and automate business processes, increase efficiency and ease of use.

With a wide range of business areas including container shipping, port terminals, logistics and supply chain businesses, Maersk, headquarted in Denmark, operates more than 700 vessels and covers around 343 ports in over 100 countries worldwide. Strategically, Maersk is moving away from being a shipping company to becoming an end-to-end supply chain provider.

Specifically, Maersk has used 麻豆原创 BTP to develop and implement applications and solutions in areas such as:

• Customer Credit Management: Previously, a lot of manual activity was involved in the process, which could lead to errors and delays. Now Maersk uses 麻豆原创 BTP to automate and differentiate their customer credit management process
• Vendor Account Reconciliation: Maersk used 麻豆原创 BTP’s automation layer and intelligent robotic process automation (麻豆原创 iRPA) to perform automated actions such as scanning emails and extracting attachments, converting unstructured data into structured data, and building validation logic into the rules within the 麻豆原创 BTP platform, thereby reducing manual processes in Maersk’s shared service centres
• Treasury Guarantees: Previously, this process was quite paper-intensive and could cause data quality issues, which in turn led to delays. Now, through 麻豆原创 BTP, Maersk has automated the process and created two specific roles: bank guarantee applicant and approver. The solution also includes integration with external banks
• Customer Cargo Release: Maersk also has customers who are cargo customers, i.e., they pay before cargo is released. This requires a very time-sensitive process to ensure that payment has been received before the cargo is released. The workflow is triggered across multiple backend systems. Through built-in AI and process automation in 麻豆原创 BTP, the payment is matched against the invoice, the bill of lading and the container release events. Maersk has created an AI trust quota that automatically authorises if everything is 100% correct
• Planning and analysis: Maersk’s entire finance, planning and analysis is in the process of being moved to 麻豆原创 Analytics Cloud. This enables Maersk to provide end-to-end financial planning and analysis, including budgeting and forecasting.

Versuni creates solid foundation for innovation and growth with 麻豆原创 and TCS

Versuni, home to some of the world鈥檚 most renowned domestic appliance brands, embarked on a journey to realise a completely new technology landscape within just 18 months. With RISE with 麻豆原创 and Tata Consultancy Services (TCS) as its strategic partner, Versuni managed to migrate to a wall-to-wall 麻豆原创 environment in 55 countries on time. With 麻豆原创 S/4HANA as a solid foundation for innovation and growth.

Versuni was presented with a major challenge. Within just 18 months, there had to be a solid foundation – a “minimum viable product” – for the company’s operations and continued growth. To achieve this, Versuni launched the Exuviate programme. This is a reference to the process by which animals such as insects, reptiles and some mammals shed their old, too-cramped skin or shell to make room for growth. The programme was based on the principles ‘麻豆原创, unless’ and ‘cloud, unless’, and used RISE with 麻豆原创 to transition to ERP in the cloud. The aim is to create a company that is digitally focused and drives innovation and growth with data-driven decision-making.

Versuni has relied on 麻豆原创 for more than 30 years by using 麻豆原创’s suite of applications, has benefitted from integrated end-to-end processes, robust data management and advanced analytics and artificial intelligence. Those components are essential for driving innovation, operational efficiency and better insights.

The biggest challenge was to lay the foundation for running and scaling the business within a very tight timeframe of 18 months. Versuni replaced or removed every system from email to accounting, marketing to production and supply chain to customer-facing systems. This was the largest programme of its kind – anywhere, in any industry.

The programme included implementing 40 new networks, replacing 4,700 laptops and desktops, 60+ new cloud applications, migrating more than 300 data objects and redesigning 400 reports and 3,500 processes. Versuni succeeded in making the switch to the 麻豆原创 Best of Suite within the deadline. On 1 May 2023, Versuni went live with the new environment globally in one ‘go’.

Fitcoin launches pilot with University of California

A vitality platform developed on 麻豆原创 technology, where people can earn digital coins with exercise, which can be redeemed for healthy rewards, has set foot in the US. The Fitcoin business vitality platform positively promotes physical and mental well-being is starting a pilot with UC Davis, part of the University of California.

Fitcoin’s concept is smart and innovative. Users save digital coins (Fitcoins) via an app on their smartphone that they earn by exercising including walking and cycling or by participating in special workshops and sports activities. Users can then exchange the saved Fitcoins for healthy rewards that they choose themselves in the online Fitcoin catalogue on their smartphone.

Commenting on the announcements, Christian Klein, CEO at 麻豆原创 said: 鈥淎ll over the world, success for our customers requires them to innovate to overcome market disruptions, shifting regulatory landscapes, and critical skills shortages. The partnerships we鈥檝e unveiled at 麻豆原创 Sapphire showcases the role that our groundbreaking enterprise technology plays every day to help our customers thrive. Whether it鈥檚 insight-driven automation, simplifying a customer鈥檚 technology platform, or enhancing the customer and employee experience, we鈥檙e here to help our customers navigate the challenges they face.鈥�

麻豆原创 Sapphire News Guide 2023

More details on all news, launches and updates in the Sapphire News Guide. Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter at @麻豆原创News.

ENDS

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit www.sap.com.

# # #

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漏 2023 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

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Sapphire Barcelona – 24 May, 2023 鈥� Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, today announces a five-year business transformation program in partnership with 麻豆原创 (NYSE: 麻豆原创) and IBM (NYSE: IBM). This new initiative, which marks the company鈥檚 most significant ever investment in technology and services, will redesign and improve Diageo鈥檚 processes across the 180 countries where it operates.

Fully global in nature, the programme will revolutionise Diageo鈥檚 IT environment by introducing intuitive processes, powered by market-leading technology, to provide more information to enable the company to make better and quicker decisions. This transformation will enhance Diageo鈥檚 business resilience in a constantly evolving external landscape, improve its customer service offering and help the company adapt to a fast-changing consumer base.

The programme involves a move to RISE with 麻豆原创 S/4HANA Cloud, with the support of IBM Consulting. Diageo鈥檚 implementation of the new cloud-based model will ensure its IT infrastructure is simplified and supported in a unified way.

IBM Consulting, which has been selected to lead the project, has a proven track record in the consumer sector and supporting client transformations and migrations to the 麻豆原创 S/4HANA Cloud platform. Diageo, 麻豆原创 and IBM will work together to apply the latest technology to make Diageo鈥檚 business more efficient.

The five-year programme will transform Diageo鈥檚 business finance operations in a number of areas:

• Advanced workflow solutions will allow orders to be tracked in real-time on a global scale and facilitate more effective customer engagement and better customer service.
• By moving to a single operating platform, Diageo will simplify its technology support model and IT landscape, making it easier for the company to do business and evolve amid changing consumer trends and market needs.
• The program will transform Diageo’s performance reporting capabilities, giving the company better insight into trade and growth opportunities.
• The digitisation of controls and compliance will make the business more robust, resilient and adaptable to changing market conditions.

Lavanya Chandrashekar, Chief Financial Officer, Diageo, said: 鈥淭his partnership with IBM and 麻豆原创 demonstrates our continued investment in digital transformation. It will enable greater agility in how we respond to our global consumer and customer needs. It will provide us with world-class actionable insights and enhanced data capabilities to support growth whilst allowing us to be more efficient in our day-to-day operations.鈥�

Scott Russell, Executive Board Member, Customer Success at 麻豆原创, said: 鈥淚n today’s disruptive consumer goods industry, success lies in navigating unpredictable supply chains, managing ongoing macro-economic volatility and staying one step ahead of ever-shifting customer demands. Through our continued partnership with Diageo, one of the world鈥檚 leading brand builders, we鈥檙e proud to support them in building a more resilient business that is enhancing the customer experience and can adapt to rapidly changing market pressures, realising its vision to revolutionise the consumer goods industry.鈥�

Rahul Kalia, Managing Partner, IBM Consulting, UK & Ireland, said: 鈥淭he consumer goods industry is striving to address the challenges posed by inflationary pressures and supply chain disruptions, while staying focused

on delivering exceptional products and services for its customers and consumers. IBM is proud to partner with Diageo and 麻豆原创 to bring our global business and digital transformation experience on this exciting journey.鈥�

Media relations:

Rebecca Perry +44 7590 809 101

Isabel Batchelor +44 7731 988 857

press@diageo.com

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan鈥檚 whiskies, Smirnoff, C卯roc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo鈥檚 global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit www.sap.com.

About IBM Consulting

IBM Consulting is the catalyst for business transformation. With deep industry expertise spanning strategy, experience design, technology, and operations, we have become the trusted partner to over 3,000 of the world鈥檚 most innovative and valuable companies. Our 160,000 consultants embrace an open way of working, bringing a diverse set of voices, experiences and technologies like Hybrid Cloud and AI together to accelerate business transformation. Supported by IBM Garage, our proven co-creation method, we bring speed and scale to innovation with an enduring ecosystem of technology leaders to deliver solutions for some of the world鈥檚 most complex challenges. We collaborate closely, ideate freely, and apply breakthrough innovations that drive sustainable change and re-invent how business gets done. Find out more at IBM.com/consulting.

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