Africa month Archives - Âé¶¹Ô­´´ Africa News Center News & Information About Âé¶¹Ô­´´ Mon, 13 May 2024 09:46:48 +0000 en-ZA hourly 1 https://wordpress.org/?v=6.9.4 #AfricaMonth: Dumisani Moyo, Marketing Director at Âé¶¹Ô­´´, Envisions Innovation in Africa /africa/2024/05/africamonth-dumisani-moyo-marketing-director-at-sap-envisions-innovation-in-africa/ Mon, 13 May 2024 09:46:48 +0000 /africa/?p=147424 Dumisani Moyo brings 20 years of experience to his role as the marketing director at Âé¶¹Ô­´´, a German multinational software company, where he leads the...

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Dumisani Moyo brings 20 years of experience to his role as the marketing director at Âé¶¹Ô­´´, a German multinational software company, where he leads the marketing strategy for the Africa region which includes South, East, West, Central and Lusophone Africa.

For Africa Month, µþ¾±³ú³¦´Ç³¾³¾³Ü²Ô¾±³Ù²âÌýspoke to him about his unwavering passion for innovation and development on the continent.

What unique challenges and opportunities do you encounter while leading marketing efforts in the diverse and dynamic landscape of Africa?

Africa is a unique blend of challenges and opportunities, shaped by its diverse history and dynamic landscape. However, as Albert Einstein once said, “in the midst of every crisis, lies great opportunity.” This sentiment resonates deeply in Africa. These challenges serve as fertile ground for developing innovative solutions, empowering us to transform obstacles into opportunities and drive positive change across the continent.

On the upside, Africa is witnessing exciting developments that present opportunities for the continent.

These include:

  • Rapid urbanisation
  • A growing population
  • A significant rise in mobile penetration rates

Rapid urbanisation is driving the growth of significant consumer markets within urban hubs. Moreover, the continent is witnessing the expansion of its middle class, resulting in a heightened demand for goods and services across various sectors. This trend is opening up new opportunities for marketers and businesses alike.

Lastly, Africa is witnessing significant growth in the number of people accessing the internet via mobile devices. Moreover, it is quickly evolving into an innovation hub, giving rise to unique solutions aimed at addressing local challenges. From fintech start-ups revolutionising mobile banking to renewable energy initiatives supplying power to remote areas, Africa is experiencing a growing and vibrant innovation ecosystem.

To effectively seize these opportunities, marketers must grasp local cultures and tailor their strategies to the diverse socioeconomic contexts across the continent. By embracing innovation, they can craft campaigns that resonate deeply with African audiences, fostering sustainable growth and impactful outcomes.

Could you share some insights into the strategies you employ to navigate cultural nuances and market intricacies across different regions within Africa?

Navigating the diverse cultural nuances and intricate market dynamics across various regions within Africa demands a flexible and nuanced approach. Start by thoroughly researching the region or country you are focusing on, delving into its business culture and socioeconomic context in relation to your industry and its unique needs.

It is important to tailor your approach and marketing strategies to suit the preferences and needs of the local market. This may involve adapting your offerings to align with local business norms, languages, and consumer behaviours.

Collaborating with local partners who have a deeper understanding of the local market can be powerful.

They can provide invaluable insights and help you establish credibility within the local market. Additionally, it is important to be flexible and open to adapting your strategies based on feedback and evolving market conditions. What works in one region may not necessarily work in another, so be prepared to adjust your approach accordingly.

Furthermore, taking a long-term view of your business strategy in the region is essential. Building a successful presence often requires patience, persistence, and a commitment to understanding and adapting to local dynamics over time. By combining these strategies and remaining sensitive to cultural nuances, you can effectively navigate the diverse markets within Africa and build a successful business presence in the region.

With your extensive experience across various sectors, how do you integrate cross-industry best practices into your marketing strategies at Âé¶¹Ô­´´ to drive innovation and growth?

At Âé¶¹Ô­´´, we take a multifaceted approach that emphasises adaptability, collaboration, and a keen awareness of market trends. Understanding our customers’ unique needs and pain points across industries is fundamental. By tailoring our strategies to resonate with diverse audiences, we can better address their challenges and aspirations effectively.

Our journey begins with monitoring industry trends, analysing customer engagement and approaches to innovation while identifying emerging patterns and trends. Data forms the backbone of our strategy; and advanced technologies like analytics and AI enhance our understanding of customer behaviour for optimization.

Sharing thought leadership content and industry case studies positions us as trusted advisors, showcasing the applicability of our solutions. Content marketing is instrumental in sharing best practices and fostering customer engagement.

As a member of the Africa Senior Leadership Team, how do you collaborate with other functional areas within Âé¶¹Ô­´´ to ensure alignment and synergy in delivering value to customers and driving business success?

Collaborating effectively with other functional areas is paramount for ensuring seamless alignment and synergy in delivering value to our customers. This journey begins with nurturing a culture of regular and transparent communication among teams from the various functional areas such as sales, channel, customer advisory, presales, communications and others.

Moreover, active involvement in cross-functional projects that bring together multiple teams toward shared objectives is essential. By closely collaborating with colleagues from diverse areas, we break down silos, leverage each other’s expertise and resources to deliver comprehensive and compelling value propositions to customers.

Investing in training and development initiatives that champion cross-functional understanding and collaboration is imperative. Promoting a culture of continual improvement where teams are empowered to share best practices, learn from setbacks, and foster innovation is the key to success.

Could you share some examples of successful marketing campaigns or initiatives you have led at Âé¶¹Ô­´´?

At Âé¶¹Ô­´´ we sell software solutions, therefore our products are not tangible; I often liken them to magic. Broadly speaking, our customers typically pursue four primary objectives: enhancing their operational efficiency, addressing specific business challenges, creating new opportunities, or transforming challenges into opportunities. Therefore, the primary function of marketing is to create a seamless connection between our customers’ aspirations and the technological solutions that can enable or empower them.

This necessitates a deep understanding of how our customers create value for their own customers, enabling us to reciprocate by delivering value to them. Our most effective marketing campaigns are those that precisely achieve this alignment.

What inspires you every day?

What inspires me is the boundless curiosity and creativity of the people I interact with, whether they are customers or the internal teams I collaborate with. It’s evident in the questions they ask, the challenges they strive to solve, and the opportunities they seek to create.

Witnessing the breadth and depth of human ingenuity on the African continent serves as a profound source of motivation and inspiration for me. It fuels my ongoing pursuit for growth and development, and empowers me to want to better serve and support those companies and individuals capable of effecting positive change, progress and development on the African continent.

What do you hope for the future in your field in Africa?

I envision a future where technology transforms lives throughout Africa. This includes universal access to quality education, nurturing innovation and entrepreneurship, establishing start-up ecosystems that stimulate creativity, address challenges, and spur economic growth.

In essence, I hope for a future where technology acts as a catalyst for positive change, fostering inclusive growth and enhancing the quality of life for all across the African continent. I firmly believe that technology can serve as a true equaliser; where a young African child, armed with access to the internet and technology, can achieve comparable if not greater feats, akin to what our global counterparts have accomplished in the developed world.

This article first appeared on the website.

 

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Digging for Digital Gold: How Africa can Build a Prosperous Economy /africa/2023/05/digging-for-digital-gold-how-africa-can-build-a-prosperous-economy/ Mon, 29 May 2023 09:16:30 +0000 /africa/?p=144654 Continent on cusp of a new era, and it will be defined not by mineral wealth but by its talent and innovation Africa’s immense wealth...

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Continent on cusp of a new era, and it will be defined not by mineral wealth but by its talent and innovation

Africa’s immense wealth in mineral and natural resources has powered its economy for generations. But the world is moving rapidly to a more sustainable, less resource-intense future.

As we celebrate Africa Month the question is: can African economies adapt to ensure the continent can thrive and prosper well into the next century?

Africa’s mineral wealth is unmatched. UN data suggests Africa is home to 30% of global mineral deposits, 12% of all oil reserves and 8% of the gas reserves. As much as 40% of global gold deposits — and 90% of platinum and chromium — can be found under African soil.

Africa produced more than half the world’s diamonds in 2020, with countries such as Botswana and SA continuing their leading role in the global diamond market. In the 1970s SA alone produced two-thirds of the world’s gold, a legacy that continues, though the country has been overtaken by China, Australia and, closer to home, Ghana.

The continent isn’t endowed only with abundant legacy resources such as diamonds and gold. Many of the minerals needed to power next-generation technologies are also abundant in Africa.

The Democratic Republic of Congo alone accounted for nearly two-thirds (63%) of the world’s cobalt in 2019. Its production of lithium — a crucial manufacturing component of smartphones, laptops and electric vehicles — is expected to grow from 40,000 tonnes in 2023 to nearly half a million tonnes by the end of the decade. However, Africa’s resources are finite. African countries will eventually have to move away from their reliance on resource extraction to power their economies.

Some experts already suggest the world has reached peak gold production and that the volume of gold produced per year will decline from now. This is bad news for a continent that heavily relies on the revenue generated by its natural resources. A UN report says Africa’s mining sector contributed nearly 7% of the continent’s GDP in 2017. Minerals represented 62% of exports in 2019.

But what if Africa was already endowed with a natural resource to beat all others, one that can end the continent’s reliance on digging for wealth and power its economy through innovation, ingenuity and productivity?

What if the continent’s abundance of youthful talent could be mobilised? Africa’s population will grow with astonishing speed throughout this century. While populations in more developed regions stagnate and decline, Africa’s youthful population thrives. From 2020 and 2050 1.2-billion people are expected to be added to Africa’s population. By 2100, UN data predicts that the continent’s population will reach 4.3-billion, more than three times more than now.

Most of this growth will be in younger age groups. Africa’s working-age population is set to rise by two-thirds, reaching more than 600-million by 2030. As millions of increasingly well-educated young Africans join the workforce every year, global organisations are likely to rely on African talent to fill critical skills shortages. In fact, the World Economic Forum estimates that up to 85-million jobs will remain unfilled by 2030, creating an $8.5-trillion gap between possible and actual revenues.

Bear in mind that the revenue gap is not due to technical limitations on realising the effect of the next wave of technological innovation — artificial intelligence, connected devices, intelligent enterprises — but rather a lack of skilled talent to implement and manage these technologies. It’s therefore not a stretch to say Africa’s greatest natural resource is its talented, youthful workforce. A study by Gallup found that digital skills generate $18.5-trillion in annual economic value, or 12% of global GDP. The same study found that advanced digital workers have higher rates of job satisfaction and feel more secure in their jobs than less digitally-able workers.

Mobilising the youthful workforce through rapid and extensive digital skills development holds the key to unlocking the continent’s vast economic potential. African countries should invest some of the revenue generated from their natural resources in building digital skills capacity. Infrastructure such as 5G internet and extensive mobile coverage is essential, especially in countries where legacy fixed-line infrastructure is lacking.

A government-led national digital skills strategy should be a priority for every education department all over the continent. Public-private partnerships that enable collaboration between governments and the corporate sector can help focus efforts, ensuring that any digital skills development initiatives meet real-world business needs and produce talent that can easily be absorbed into the formal economy.

Private sector organisations can partner with social enterprises and non-profit organisations that build or enhance digital skills. Âé¶¹Ô­´´â€™s partnership with the Siyafunda Community Technology Centres, for example, has benefited 30-million youth and adults through digital programmes at 240 centres.

Organisations should also champion their own digital skills development efforts to ensure they have access to work-ready digital skills. The Âé¶¹Ô­´´ Skills for Africa training programme delivered nearly 2,000 work-ready graduates in 22 African countries, with a 95% employment rate post-graduation.

Efforts at expanding access to digital learning opportunities should also continue. For example, Africa Code Week has provided basic coding training to 14.6-million African youth in 48 countries. And with a girl participation rate of 47%, the initiative has also made great strides in enabling digital learning opportunities for all who can benefit.

The African continent stands on the cusp of a new era, one not defined by its mineral wealth but by its extraordinary talent and innovation. Preparing and mobilising the continent’s youthful workforce should be a top priority for every public and private sector organisation in every African country. Smart investments in digital skills now will pay dividends for generations to come, and help the continent build a prosperous life for all.

This article first appeared on .

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African Enterprises: Build Your Boat Now Before the Next Tsunami Hits /africa/2021/05/african-enterprises-build-your-boat-now-before-the-next-tsunami-hits/ Thu, 13 May 2021 08:22:03 +0000 /africa/?p=142332 Much has been written about the pandemic’s impact on business and its role as a once-in-a-generation catalyst for accelerated digital transformation. Across the continent –...

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Much has been written about the pandemic’s impact on business and its role as a once-in-a-generation catalyst for accelerated digital transformation. Across the continent – in enterprises large and small, and in every industry – business leaders have had to adapt with great urgency to survive the immediate disruption and ensure the long-term viability of their businesses.

Organisations that had already embarked on the journey toward becoming intelligent enterprises – those enterprises that seamlessly blend data, technology, systems and processes to enable real-time insights and decision-making across the business – would have had the benefit of a warship when the pandemic tsunami first struck.

Their greater resilience and adaptability not only cushioned them from the worst impact, but in many cases enabled quick pivots to new business models that secured their survival and accelerated their success.

The less prepared would have been floundering in their makeshift canoes, often tossed and turned with little means to steer their organisations through stormy seas.

There is no doubt that we are sailing in uncharted waters and towards an uncertain future.

Having the capability to quickly deploy new technologies – such as AI-assisted processes or scalable cloud applications – empowers organisations with agility and adaptability, both essential elements of success in our turbulent times. What’s more, it lends a sense of certainty to the decisions they make, as such decisions are grounded in accurate data.

New world of work = new challenges, opportunities

The hybrid work environment most organisations have had to adopt has created new challenges for managers and leaders to effectively motivate, guide and manage their teams. While challenging, this fundamental cultural shift toward more flexible work holds the promise of finally unlocking the possibilities of the digital workplace, which .

Organisations need real-time insight into employees’ current state of mind, their perception of their work, challenges keeping them from performing at their best and gaps in processes such as onboarding. This allows business leaders to make quick adjustments and maintain a positive and fulfilling employee experience at every step.

Using an experience management tool that produces measurable, data-driven insights can bring structure and consistency to how organisations respond to employee expectations. Technology is an invaluable tool here: that their performance is managed in a way that motivates them to do outstanding work.

New modes of leadership are also needed. I strongly believe the time is over for one-dimensional organisations that focus purely on chasing quarterly revenue targets.

Analysts estimate that purpose-driven organisations have and 40% higher levels of talent retention. What’s more, one study found that , compared to a 4.1% average for the S&P 500 over a ten-year period.

Employees also value purpose: 84% of millennials in one study said that .

Empowering the next generation of digital workers

The matter of skills development, while long a priority of governments and organisations across the continent, is of even greater importance today. As organisations drive greater digitisation in their business models, the urgency of having a steady supply of work-ready digital skills grows.

Organisations will need to collaborate with public and private sector partners to ensure Africa’s growing youth population is equipped with the key digital skills that can support their growth and success. Initiatives such as Africa Code Week that bring together hundreds of partners from government, NGOs and the private sector have already introduced millions of kids to coding while empowering local teachers with vital digital skills training.

Africa Month an opportunity to chart new course

Our recent shared experiences across the African continent should teach us that no one is immune to disruption.

The world already faces the consequences of climate change which could disrupt the global economy in ways that far outweigh the impact of the pandemic. Scientists believe the COVID-19 pandemic is almost certainly not the last one we’ll see, especially if we persist with unsustainable ways of living.

However, the same challenges also hold the promise of transforming the way we work and live to bring us toward more sustainable, innovation-driven and fulfilling ways of working.

The pandemic has been a tsunami that has swept across the globe. We are still feeling the ripple effects through every industry and in every country.

As we celebrate Africa Month, we must also take stock of how we are preparing for the next inevitable disruption.

Investment into building intelligent enterprise capabilities in our public and private sectors could hold the promise of a tsunami-proof lifeboat that can protect organisations and their employees, customers and partners from the worst effects of the next wave, while bringing us all closer to calmer shores.

 

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