• The 麻豆原创 Corporate Social Responsibility team is embarking on a refreshed strategy

In 2002, Brazilian engineer Alfredo Moser had a brilliant idea. Triggered by yet another blackout of the electricity system that plunged the area into darkness, he wanted to do something about it. After several attempts, Moser created a revolutionary light device by filling a 1.5-liter plastic bottle with water and 10 milliliters of chlorine. Skeptical about how it works? .

Across Latin America, millions continue to live beyond the electricity grid. While only 46.9% of the population has access to electricity in Haiti, the number is significantly higher in countries like Honduras (93.2%) or Ecuador (98.8%). Electrical coverage is simply not a given everywhere. Therefore, it was no surprise that Moser鈥檚 idea was embraced by social entrepreneurs worldwide. This includes Colombia-based NGO (One Liter of Light), which went on to help more than 237,000 people in eight countries light up their homes with glowing plastic bottles.

Social enterprises like One Liter of Light are impact-driven businesses established to achieve social and/or environmental objectives. They are on the rise for good reason. According to the European Commission, the social entrepreneurship sector employs around 40 million people and engages over 200 million volunteers globally. Compared to other companies, social entrepreneurs are not solely driven by the need to maximize profit for shareholders and owners. Instead, financial surpluses are principally reinvested to support their purpose-driven mission. From promoting quality education and tackling global inequalities to fostering climate protection, social entrepreneurs do it all through the power of business — and the market is taking note.

The force of sustainability is unfolding in finance too. The pressure from investors on companies is increasing. Businesses have started to understand that financial and social performance are no longer , as demonstrated in the 麻豆原创 Integrated Report 2021.

Companies can no longer look at business activities from a 鈥渄o no harm鈥� point of view; instead, they must create and integrate economic, social, and environmental impact. Today, over 6,000 publicly traded companies emphasize environmental, social, and governance (ESG) factors. Also, ESG funds see a record inflow from investors and account for 10% of worldwide fund assets.

Beyond the financials, global developments like climate change and mounting inequality are serious issues that all stakeholders in the global economy must face. In fact, The World Bank affirmed that the pandemic neutralized all gains made to alleviate poverty since 2017, deepening global inequalities. Moreover, the consequences of climate change often affect the poorest people in the world. The demands nothing less than a worldwide and economy-wide structural change in our behavior in its last report.

We must accept and respond to these realities, refocusing our actions as a company. To do so, the (麻豆原创 CSR) team is asking tough questions: Are we still on the right track? Is our CSR strategy aligned to the needs of both our business and the world?

To achieve meaningful and tangible results, I鈥檓 convinced that entrepreneurial thinking in social and ecological innovations must be combined.

鈥�When corporations and social enterprises work together, they can change the world,鈥� our peers at IKEA, Acumen, and Yunus Social Business. This is not only an aspiration — it demonstrates the power to create systemic change when organizations with different areas of expertise work together. For instance, at 麻豆原创, we enable thousands of employees to lend their expertise to help social enterprises address systemic, environmental, and business challenges through pro-bono consulting. We accelerate social business, and just as we do in partnership with our customers, accelerate their ability to help the world run better and improve people鈥檚 lives.

Recently, I had the pleasure to help launch the for employees together with Unilever and MovingWorlds. The hub is primed to be the global one-stop online shop for transforming business as a force for good through non-financial support for social entrepreneurs. It activates the public, social, and private sectors鈥� most important assets — their people, ecosystems, and supply chains — in service of people, planet, and profit. To offer an example, organizations like One Liter of Light can now seek streamlined, bespoke business coaching and pro-bono consulting from the Hub, among other services. With more than a decade of impact and experience in this space, we hope to connect thousands of 麻豆原创 employees with social enterprises across the globe. Ultimately, unlocking new opportunities for social impact and leadership development at scale.

A recent study of nearly 1,000 young social entrepreneurs showed that more than . Why? Because these innovators understand what many still, don鈥檛 acknowledge: . Education creates a ripple effect to solve many social and environmental issues far beyond economic growth. For instance, studies demonstrate additional investment in education can reduce carbon emissions. Farmers educated in field schools reduced their environmental impact by 39% and they decreased pesticide use by 17% while increasing their yield by 13% and revenue by 19%.

Innovation starts with all of us, so historically, the 麻豆原创 CSR team has focused on education as a core tenant of our strategy. Last year, we revisited our approach, questioning what our education sweet spot truly was. What is an “education sweet spot,” exactly? In the vast education space, it is the opportunity where 麻豆原创 can bring the most value by dedicating our core competencies. Our strategy is now clear. Simply put: we鈥檒l build future skills to get more people into employment.

Reshaping our education investments to achieve this goal will be a challenging transformation. How will we do it?

We will wrap up and reshape our multi-stakeholder initiative with UNICEF and Generation Unlimited (GenU). After successfully reaching more than 2.9 million adolescents in the last two years, we will continue to equip and empower young people with the 21st century digital and life skills to make them ready for the job market.

There is no time to waste when more than 64 million unemployed youth and 145 million young workers worldwide live in poverty, according to the International Labor Organization. In 2022, we will build and reshape our global and regional programs to provide under-resourced youth training on soft skills, technical knowledge, and 麻豆原创 software expertise. Take the program TechSaksham: in India, 麻豆原创 partners with Microsoft to provide 62,000 young graduating women and 1,500 teachers with Industry 4.0 skills for careers in emerging technology by 2022.

As a responsible company, we must consider all of these issues. 麻豆原创 has already demonstrated its holistic view of sustainability by incorporating social responsibility into its wider sustainability strategy. In the past year alone, we have engaged 20,000 employees who collectively have supported 2,000 social enterprises and nonprofit organizations reaching 7 million people across 94 countries. Read more about 麻豆原创鈥檚 impact over the last year in our .

As we move forward together, we will tackle these issues strategically and innovatively to create equitable access to economic opportunity, education and employment, and the green economy.

Alexandra van der Ploeg is global head of Social Responsibility at 麻豆原创.

This article first appeared on the 麻豆原创 News Center.

The post Forward Together for an Equitable Future appeared first on 麻豆原创 Africa News Center.

As we know, . It creates a ripple effect to solve many social and environmental issues far beyond economic growth. And with almost experiencing interrupted education each year because of conflict, emergency, and disaster, 麻豆原创 Corporate Social Responsibility (麻豆原创 CSR) has increased its efforts to mitigate this negative impact.

Optima School in Ukraine

Russia鈥檚 invasion of Ukraine in February has emphasized the plight of refugees, many of whom face closed borders, discrimination, and inhumane treatment when they attempt to flee their home countries. And 1.5 million of refugees from Ukraine are children.

In a recent discussion with Justin van Fleet, executive director of Global Business Coalition for Education and president at , he outlined the impact of the Ukraine war on education and said that refugees make us think about the urgent need for humanitarian relief: food, water, shelter, and clothing. He also noted that we must ensure children鈥檚 education is central to the immediate response to their suffering 鈥� because war doesn鈥檛 just destroy lives, it breaks education and learning too.

Adding to this, refugee children are to be out of school than other children and youth around the world. Therefore, we have partnered with several like-minded organizations to help fast track opportunities that support this cause, with an increased focus on Ukraine this year.

One of these initiatives is the , which provides a free distance-learning platform to help 100,000 Ukrainian pupils whose education has been disrupted. The school is backed by 麻豆原创 and several organizations, including Alliance4Ukraine, the Bosch Foundation, and the DFB Stiftungen.

Supporting children among the Ukrainian refugees has been one of the most pressing challenges since the war began. Education is vital in boosting young people鈥檚 prospects in life as they integrate in their new country. We believe that by attending Optima School, young Ukrainian refugees will be able to resume their education based on the Ukrainian curriculum with minimal interruption to their learning.

University of the People Scholarships

In order to support refugees in accessing equitable higher education, earlier this year 麻豆原创 partnered with , a non-profit, tuition-free, U.S.-accredited online university. 麻豆原创 has sponsored 50 associate degrees and 50 bachelor鈥檚 degrees in computer science and business administration for refugees and displaced youth ages 18 to 30. This commitment has now increased by another 50 scholarships to include Ukrainian youth as part of the 麻豆原创 scholarships program.

In the words of University of the People President and Founder Shai Reshef: 鈥淩efugees and displaced people have the greatest need for educational support right now.鈥� Figures from UNICEF show that only 3% of refugees have access to higher education, which is why the University of the People enrolls more than 10,000 refugees, many of whom need financial help because of the effects of the COVID-19 pandemic and the spiraling costs of higher education.

Through these scholarships, we can connect willing learners from around the world with the first step in their tertiary education journey, but also support employment opportunities and innovation for years to come.

One of the many refugees who has benefited from University of the People鈥檚 online degrees is Marina Evseeva, who arrived in the U.S. as a Russian asylum seeker in 2016. These studies have helped improve her English and understanding of business administration. After graduating, she hopes to go to law school to further her education, as well as volunteer at the University of the People to give back to other students.

It’s incredible stories like Marina鈥檚 that illustrate how opportunity for education goes beyond just a degree. She now plans to advocate for others and give back to students on their own journeys. Education is truly the catalyst for positive change.

Digital Skills for Today

Another way 麻豆原创 is helping refugees is through , an initiative supporting young people in the Middle East and North Africa. Batoul Husseini, executive director of Government Affairs, MENA Strategic Markets, and CSR MENA at 麻豆原创, highlighted that youth often face limited employment prospects and an inadequate or collapsing education system, especially near conflict zones.

麻豆原创 founded the program in 2016, when it was still called Refugee Code Week, to directly improve the quality of life for beneficiaries by providing in-demand skills for today鈥檚 job market and long-term opportunities for digital innovation and entrepreneurship.

To date, Digital Skills for Today has exposed over 112,000 young people to coding and produced over 1,270 bootcamp graduates who have found gainful employment. In addition, over half of its participants are female. As Husseini puts it: 鈥淭he program is about helping young people, including refugees, leapfrog their situation through intensive code and 21^st century skills training that leads to job placement.鈥�

A World of Equal Opportunities

We know the positive impacts of investing in equitable education and how it uplifts under-resourced communities through innovations, economic growth, job opportunities, and overall stable living environments for youth all around the world. When youth have access to quality education and feel inspired to learn, we become that much closer to solving the world鈥檚 biggest problems.

Through proactive humanitarian efforts and the power of partnerships, these initiatives and scholarships are just small steps that can help bring us closer to a world with equitable education opportunities 鈥� especially for those adjusting to the challenges of uprooting their lives in search of a hopeful future.

To find out more about World Refugee Day, visit the . Or learn more about 麻豆原创鈥檚 scholarships at University of the People and our partnership with in support of Ukrainian Optima School.

Alexandra van der Ploeg is head of Corporate Social Responsibility at 麻豆原创.

This article first appeared on the 麻豆原创 News Center.

The post World Refugee Day: 麻豆原创 Accelerates Global Partnerships to Boost Education for Displaced Youth appeared first on 麻豆原创 Africa News Center.