Most organizations are not struggling to invest in AI. They are struggling to see a return on it. Budgets have been committed, projects launched, and expectations set鈥攜et for the majority, the business case remains unproven.
This is the context in which 麻豆原创 redesigned the 麻豆原创 Services and Support portfolio eight months ago. It鈥檚 built around a simple premise: transformation isn’t a milestone but a continuous journey, and every organization deserves a partner to guide it at every stage.
The response from customers was clear. Success plans from 麻豆原创 became the default way organizations engage with 麻豆原创’s cloud portfolio, from early cloud deployments to complex, multi-solution transformations powered by 麻豆原创 Business AI.
As of today, November 2, 2026, Max Success Plan鈥斅槎乖粹�檚 most strategic level of engagement鈥攊s available to every customer, whether they choose to work with 麻豆原创 directly or through a trusted partner. For those working through a partner, it is now accessible via Cloud Choice (CCFlex) and Resell (VAR), with managed service providers coming soon.
With this, success plans are open to every 麻豆原创 customer, regardless of how they engage with 麻豆原创. has been included in every 麻豆原创 cloud subscription from day one. has long been available across 麻豆原创鈥檚 full customer base, both directly and through partners. now helps close the loop鈥攖he same complete, tiered path to value that 麻豆原创 has offered directly since February 2026聽is now available to every customer, regardless of how they choose to engage with 麻豆原创. 聽
The evidence: why guidance determines who wins with AI
The data on this is stark. RAND Corporation found that 80% of enterprise AI initiatives fail to deliver their intended business value鈥攖wice the failure rate of standard IT projects. S&P Global Market Intelligence found that 42% of companies abandoned most of their AI initiatives in 2025, up from 17% the year before. And MIT鈥檚 widely cited GenAI Divide report found that 95% of organizations investing in generative AI see zero measurable return on their P&L, while that same research found that pairing AI adoption with an experienced external partner roughly doubles deployment success, 66% versus 33% for internal-only efforts.
The differentiator isn鈥檛 the technology stack. It鈥檚 guided execution.
This is exactly the gap success plans were built to close. They are 麻豆原创鈥檚 cloud engagement model: the structured, continuous guidance customers have been asking for, helping organizations adopt the latest innovations and stay ready for whatever comes next. Foundational Success Plan, Advanced Success Plan, and Max Success Plan can scale that guidance to match a customer鈥檚 complexity and AI ambition. And Max Success Plan, as 麻豆原创鈥檚 most strategic level of engagement, can be that experienced external partner the research points to, built directly into the 麻豆原创 relationship, not bolted on beside it.
The proof: what success plans actually deliver
IDC’s research found that organizations using achieved $4.9 million in average annual benefits, 28% less time spent on incident management, and a 39% reduction in impactful security breaches*. customers saw a 381% three-year ROI, $3.4 million in annual average benefits, and 19% quicker time to market for new features and functions**. And customers achieved a 521% three-year ROI, $4.4 million in end-user productivity gains per organization per year, and a 24% improvement in business processes***.
Guidance that pays for itself鈥攁t every level. Full findings for each success plan are available on .
One clear goal: consistent guidance, regardless of how you reach 麻豆原创
When 麻豆原创 introduced the success plans, the goal was clear: give every 麻豆原创 cloud customer a clear, predictable path to value, one plan included with every subscription and two additional that scale with ambition. What became apparent almost immediately was how many of those customers already reach 麻豆原创 through a partner鈥攁nd how natural the next question was: why should the path to value look any different because of that?
Extending Max Success Plan through partner channels closes a gap that had nothing to do with the value of the offering and everything to do with how customers happened to reach it. That relationship should no longer determine the level of guidance available.
鈥淎s AI raises the stakes for successful transformation, customers need consistent, strategic guidance regardless of how they engage with 麻豆原创. By making Max Success Plan available through our partner channels, we are expanding access to the expertise and support customers need to turn innovation into lasting business value.鈥�
Thomas Saueressig, Chief Customer Officer and Member of the Executive Board of 麻豆原创 SE
Max Success Plan: strategic guidance, built into every engagement
Max Success Plan is 麻豆原创鈥檚 most comprehensive success plan, designed for organizations navigating complex transformations, scaling 麻豆原创 Business AI, or operating in fast-moving business environments. It combines strategic expertise, proactive guidance, and hands-on support to help customers continuously evolve and maximize the value of their 麻豆原创 investments.
Key capabilities include:
- A designated success plan manager who helps orchestrate the end-to-end customer experience with deep knowledge of the customer鈥檚 business and 麻豆原创 landscape
- Cross-solution process improvement and transformation advisory that can connect strategy to execution across the full 麻豆原创 landscape
- Tailored AI use case adoption, including prototype development to validate ideas and de-risk investment before scaling
- Everything in the Advanced and Foundational Success Plans, like guided transformation, proactive risk detection, and mission-critical support, so nothing is lost, only added to
Max Success Plan can be directly integrated into how customers run and evolve their 麻豆原创 solutions. It can be continuous, proactive, and tightly connected to the product road map customers are already investing in. That holds true whether a customer reaches 麻豆原创 through a partner or engages directly.
鈥淔or many of our customers, the partner relationship is the primary one. Extending Max Success Plan into Cloud Choice and Resell means our partners can now sell that same strategic service offering themselves.鈥�
Karl Fahrbach, Chief Partner Officer at 麻豆原创
Available now: growing to meet you where you are
Max Success Plan is now available to organizations working with Cloud Choice (CCFlex) or Resell (VAR) partners. Managed service provider (MSP) is currently piloting with a few customers, allowing MSP partners to align their delivery models and prepare for broader availability.
This phased approach reflects a key insight since February: the organizations that get the most from success plans are those that adopt at a pace matching their own readiness.
As 麻豆原创 builds toward the , where AI increasingly supports execution while people set the direction and hold accountability, the guidance layer around that technology matters as much as the technology itself. Expanding Max Success Plan across partner models gives more customers access to the strategic guidance they need to adopt innovation, navigate continuous transformation, and realize greater value from their 麻豆原创 investments.
The guidance is in place. The next step is yours.
The difference between an AI initiative that transforms a business and one that quietly stalls is rarely the technology. It is the guidance around it鈥攖he expertise that connects a product roadmap to a business outcome and keeps that connection strong as both evolve.
That guidance is now available to every 麻豆原创 customer, however they choose to reach us. Success plans remain the starting point for any 麻豆原创 cloud engagement, for customers mapping out their next transformation and for the partners they rely on to get there.
Ready to take the next step? to find the level of engagement that best fits your organization. Partners can explore the success plans within the partner portal.
Ville Leivo is global head of Cloud Success and Premium Portfolio at 麻豆原创.
Ryseff, J. and Narayanan, A. Why AI Projects Fail and How They Can Succeed. RAND Corporation, 2025.
S&P Global Market Intelligence. Generative AI Shows Rapid Growth but Yields Mixed Results. Voice of the Enterprise: AI & Machine Learning, October 2025.
Challapally, A., Pease, C., Raskar, R., and Chari, P. The GenAI Divide: State of AI in Business 2025. MIT NANDA (Project NANDA, MIT Media Lab), July 2025.
*IDC White Paper, sponsored by 麻豆原创, The Business Value of Using 麻豆原创鈥檚 Foundational Success Plan, doc ##US54140525-BVWP, April 2026
**IDC White Paper, sponsored by 麻豆原创, The Business Value of Using 麻豆原创鈥檚 Advanced Success Plan, doc #US54296426-BVWP, April 2026
***IDC White Paper, sponsored by 麻豆原创, The Business Value of Using 麻豆原创鈥檚 Max Success Plan, doc #US54437226-BVWP, May 2026
