The next stage of customer experience requires more than intelligent recommendations.
It requires AI that can drive outcomes by executing and coordinating work across the customer journey and the business processes behind it, grounded in trusted data and governed at every step.
With the 麻豆原创 Customer Experience Q3 2026 release, 麻豆原创 is bringing the vision to life as part of the broader . New AI assistants and innovations across sales, service, marketing, and unified commerce help organizations coordinate customer-facing activities with broader business processes across the enterprise.
These capabilities are now available to select customers, providing an opportunity to explore Autonomous CX in action.
Explore the highlights of the Q3 2026 release below. For full sub-solution details, see our recaps for , , , , , and . Additional announcements from 麻豆原创 CX Connect are available here.
Autonomous sales and revenue: from leads to qualified opportunities
Pipeline generation remains one of the most important activities in any organization. Yet, lead qualification often gets bogged down in manual reviews, disconnected systems, and handoffs that slow sales teams down just when prospect interest is at its highest level. To help streamline this process, 麻豆原创 is introducing the , which automates lead qualification, enrichment, routing, and follow-up activities. The assistant leverages specialized agents to move leads efficiently through the qualification process.
Behind the scenes, the coordinates the journey from lead capture to qualified opportunity. The gathers prospect intelligence and company context and the evaluates fit and engagement signals to prioritize opportunities. The then manages the transition from qualified lead to sales opportunity.
Together, these capabilities create a more connected lead-to-opportunity process. Sales teams can then reduce administrative effort and improve lead quality while focusing more time on customer engagement and revenue generation.
Autonomous service: from case resolution to lasting customer relationships
The need for coordinated execution continues after the sale. When customers need help, they want it fast and without being transferred or having to explain the problem twice. The goal is to resolve cases quickly and get customers back to business faster.
The new helps accelerate the entire case life cycle from intake to resolution.
- automates case intake by categorizing requests, gathering context, generating summaries, and routing cases
- continues case execution after preparation, automates processing steps, and prepares customer communications
- evaluates case status continuously and identifies the most effective next step
The brings all these capabilities together into a unified workflow. With routine steps automated, service teams deliver fast and accurate service that keeps customers coming back. The same capabilities are also available for , extending agentic case handling to shared service functions such as HR and finance.
Autonomous marketing and engagement: from campaigns to customer engagement
Marketing teams are under immense pressure to deliver increasingly personalized experiences across more channels, audiences, and content and often with less budget. At the same time, they are expected to demonstrate measurable impact on business outcomes including revenue and growth鈥攏ot just marketing performance metrics such as opens, clicks, and engagement.
To address this complexity, 麻豆原创 is introducing the and . These assistants are designed to support campaign and content planning, execution, and optimization.
At the center is the , which helps translate customer insights and business priorities into coordinated engagement actions across the campaign lifecycle.
- helps marketers create and refine target audiences
- translates campaign goals into executable automation programs
- provides conversational access to performance data and surfaces optimization opportunities
For the Content Assistant, the helps generate tailored copy and creative variants, and coordinate messaging across channels while aligning execution to audience and campaign objectives.
With planning, execution, and performance working together, marketers have more room to focus on strategy, creativity, and the customer experience.
Unified commerce innovations
Autonomous CX depends on more than customer-facing intelligence. Understanding what a customer wants is only the first step. Delivering on that intent requires the operational systems behind the experience, including pricing, inventory, fulfillment, and financial processes, to coordinate and execute in real time. When customer demand is directly connected to business operations, organizations can consistently turn customer intent into promised outcomes.
New innovations across retail operations and ERP-connected commerce help organizations better align customer demand with business execution and deliver seamless experiences across channels.
The latest release of continues to strengthen retailers鈥� capabilities by expanding integration with . Retailers can apply centrally managed promotions consistently across digital and physical channels. New demand and inventory segmentation capabilities better align inventory and demand across retail, e-commerce, and wholesale channels, while operational enhancements improve day-to-day store execution.
With , B2B companies running 麻豆原创 Cloud ERP Public Edition can turn ERP data into a more seamless customer self-service experience. Native 麻豆原创-managed integration provides access to pricing, availability, orders, and invoices across all channels, while a preconfigured, clean core approach accelerates time to value and lowers total cost of ownership.
The next stage of customer experience
This is only the beginning. 麻豆原创 continues to invest in new AI assistants and specialized agents to help organizations work more efficiently, respond more intelligently, and deliver better customer outcomes.
As Autonomous CX evolves, customers can expect even more capabilities that extend automation, orchestration, and decision-making across the end-to-end customer journey.
Learn more about 麻豆原创 CX in Q3 2026鈥�&苍产蝉辫;
Read the 麻豆原创 Help documentation to get started with these new capabilities.
Balaji Balasubramanian is president and chief product officer for 麻豆原创 Customer Experience and Consumer Industries at 麻豆原创.
