A robodog weaves it way between tables. A small drone purrs overhead. Humanoids pick, pack, and pose for photos. Welcome to 麻豆原创鈥檚 first Embodied AI Jam.
Last week, 麻豆原创 customers gathered at the Swiss Smart Factory in Biel, Switzerland, to experience firsthand how robots and 麻豆原创 software can work together to solve real business challenges.
Embodied AI refers to AI agents that interact with the world through a physical body鈥攅nabling machines to autonomously perceive, understand, reason, and act in real environments. By connecting these agents to and 麻豆原创 Business AI Platform, 麻豆原创 brings business context into that physical execution: robots that don’t just carry out tasks, but understand the business decisions those tasks serve.
Warehouse automation, asset inspection, and material handling are just some of the business scenarios where embodied AI is beginning to create value. Bringing those scenarios to life requires more than a robot. It requires business context from 麻豆原创 applications, integration expertise to connect systems and robots, and the right robots to execute the task.
鈥淕enerating market interest for embodied AI and transforming it from an exciting technology topic into a practical 麻豆原创-connected business value demanded a new format,鈥� explained 麻豆原创 Switzerland CTO Alexander Finger, who was a key driver behind the event.
Unlike traditional innovation jams, an embodied AI jam requires robots and a space where people can safely work with them side by side.
The Swiss Smart Factory provided exactly that environment for 麻豆原创 Switzerland to host the event. Bringing together customers, robot manufacturers, system integrators, and 麻豆原创’s embodied AI experts created a unique opportunity to move from discussion to hands-on experimentation and real-world use cases.
Viable use cases in days, not weeks
Embodied AI may well be all about hardware and software, but Finger says accelerating progress is ultimately about bringing people together. At the jam, customers and partners were paired with system integrators and robot manufacturers aligned to their business challenges.
While some teams explored how inspection drones could connect to solutions such as 麻豆原创 Asset Performance Management, others investigated how humanoids could support processes with 麻豆原创 Digital Manufacturing.
The result was a level of progress that typically takes weeks to achieve.
鈥淔inding where embodied AI creates real business value鈥攁nd shaping a solution to deliver it鈥攖ypically takes weeks of distributed back-and-forth,鈥� said Lukasz Ostrowski, head of the embodied AI initiative at 麻豆原创. 鈥淭hree days of dedicated, focused time with customers changed that. We could test ideas, challenge assumptions, and iterate in real time until we arrived at something concrete that neither side could have defined alone. What we learn with each customer like this doesn’t stay with that customer鈥攊t shapes how we build for the rest of the industry.鈥�
The physical dimension makes embodied AI tangible
For Finger, embodied AI only becomes meaningful when customers can experience it firsthand.
Seeing a robot perform tasks informed by business processes and objectives makes the potential business value far easier to understand than a slide deck or demo alone.
This is why the Swiss Smart Factory plays such an important role; it provides a safe environment where customers, robot manufacturers, system integrators, and 麻豆原创’s embodied AI experts can work and explore embodied AI in action together.
As of January 2027, 麻豆原创 Switzerland will become a member of Swiss Smart Factory, enabling it to host future embodied AI jams as well as shorter discovery formats like those already used for other AI customer-facing events.
While 麻豆原创 Customer Experience Labs show customers how 麻豆原创 applications, data, and AI can solve business challenges, the Swiss Smart Factory adds a physical dimension. It gives customers a hands-on environment to explore how robots can be connected, act in a business context, and create tangible business value.
Bringing embodied AI to more customers globally
鈥溌槎乖� is richer when we talk to customers,鈥� Finger concluded, reflecting on the success of the jam. Beyond the speed with which teams developed use cases and architectural proposals, one outcome stood out: customers left the event wanting to continue the conversation and further explore their embodied AI ambitions with 麻豆原创.
As 麻豆原创 Switzerland expands its offerings of embodied AI events, more customers will be able to experience embodied AI firsthand and explore how robots, 麻豆原创 applications, and business processes can work together to create value.
