A ginger shot, fresh off the line, was the first stop for many visitors at 麻豆原创鈥檚 booth at Hannover Messe. But the real takeaway was seeing AI in action. From mixing the ginger shot to packaging and warehouse delivery, visitors saw how 麻豆原创 is turning AI ambition into real-world manufacturing execution, delivering end-to-end supply chain management processes, and building the resilience every manufacturer needs.
Held from April 20鈥�24, Hannover Messe is the world鈥檚 leading industrial trade fair.
On day one, Christian Klein, CEO of 麻豆原创 SE, stopped by the 麻豆原创 booth before joining German Chancellor Friedrich Merz and other industrial leaders on the center stage to discuss the importance of moving from AI ambition to real-world execution.
And visitors to the 麻豆原创 booth experienced that shift firsthand, following the production of the ginger shot.
Packaged in a neat blue box, the ginger shot was refreshing but that wasn鈥檛 the only takeaway. The real takeaway was how 麻豆原创鈥檚 new set of AI-powered manufacturing and supply chain innovations can deliver connected .
Supply chain orchestration
From AI and data and then using 麻豆原创鈥檚 agentic AI, visitors saw what supply chain orchestration looks like in practice. 麻豆原创 uses , trusted data, and applications to help manufacturers聽sense, analyze, and act in real time.
At the booth, visitors saw human operators interact with an ANYbotics robot through Joule using natural language to run live, remote field service inspections; Uhlmann鈥檚 high-tech glass-fronted packing machine, PacXplorer, in action opposite the CNC machine from DMG MORI that was creating spare parts for the PacXplorer; and, at end of the production cycle, AIMBO鈥檚 robot handling the picking and packing of the ginger shot. Both AIMBO and ANYbotics are part of 麻豆原创鈥檚 growing network of physical AI partnerships.
In addition to many tours held in German and English, day one also saw tours in Japanese, Chinese, and Portuguese鈥擝razil was the partner country at Hannover Messe 2026.
Equipped with headphones to block out the noise of the crowds at the booth, visitors heard how 麻豆原创鈥檚 AI can deliver trusted orchestration and smarter execution for and .
Live AI use cases demonstrate functions and benefits
Operations and insights use case
Here, visitors experienced 麻豆原创鈥檚 vision of supply chain orchestration. In this vision, supply chain orchestration acts as the nerve center of the enterprise. It uses external alerts such as natural disasters, port congestions, or supplier routes to optimize enterprise logistics and planning using agents.
Benefits can include faster response times with AI-assisted monitoring and automated alerts; improved decision-making with data-driven, operational decisions powered by integrated business AI capabilities; and seamless integration with end-to-end connectivity from supply chain planning through to manufacturing execution and quality control.
Top AI functions
- can assist with order release and real-time monitoring.
- A physical AI robot inspects hazards, analyzes inspection data, and identifies root causes.
- Supply optimization analysis helps summarize insights, analyze, and explain the time-series optimization planning run.
Smart production use case
DMG MORI demonstrated production at its CNC machine鈥攁s part of an end-to-end process鈥攆rom engineering to planning to production.
As the white robotic arm of the CNC machine silently moved the pusher spare part聽after the milling process, visitors learned about the benefits of integration, from design to tool management, CNC programs to as part of a seamless, integrated process. The production operator dashboard offers the operator on the machine AI capabilities and insights to operational and maintenance information.
The process then continues through to logistics execution with 麻豆原创 Logistics Management, which helps combine warehousing and transportation capabilities for smaller warehouses.聽 This聽features an AI-powered logistics assistant that can cut through the noise, automatically gathering, summarizing, and prioritizing critical shipment information. It can also provide real-time shipping prices, bringing to life trusted orchestration and smarter execution.
Top AI functions
- uses natural language to help streamline warehouse and transportation operations.
- can provide manufacturing information and support decision-making throughout the workflow.
Intelligent packaging use case
Uhlmann’s PacXplorer and 麻豆原创 highlighted a fully integrated, high-speed packaging line from 麻豆原创 S/4HANA, to 麻豆原创 Digital Manufacturing, down to Uhlmann鈥檚 automation layer to produce the packaged ginger shot. The ginger shots were moved away from the line by a mobile autonomous robot from Symovo. This use case showed visitors how 麻豆原创 supports regulated industries such as pharma and life sciences. 聽
Highlighted benefits include increased operational speed with higher throughput thanks to decreased order processing time, built-in regulatory compliance, reduced manual intervention, inventory transparency, and data integrity across the entire production chain.
Top AI functions
- Condition monitoring-led services can enhance asset uptime and service efficiency by combining AI-driven insights and seamless collaboration across the service ecosystem.
- AI-empowered flow analysis enables quick process modeling and engineering optimization.
- Intelligent exception handling is embedded in agent-driven processes.
- Joule’s integrated AI agents can support decision-making throughout the workflow.
- Joule can help power order and line insights.
Humanoid use case
At the final stop before getting their ginger shots, visitors watched an intelligent humanoid robot perform physical tasks at the end of the packaging line, bridging the gap between digital planning and physical execution, highlighting 麻豆原创鈥檚 Project Embodied AI.
Benefits of humanoids include increased operational speed with higher throughput due to a decreased order processing time; increased business uptime and cost efficiency especially in areas dangerous or difficult for humans; inventory transparency with real-time data integrity across the warehouse; and physical-digital alignment eliminating misalignment between planning and execution.
Top AI functions
- Joule and Joule Studio can enable robots to understand the physical world, make autonomous decisions, and learn from their environment for smarter operations.
More than a quick refuel
At the end of their visit, visitors got so much more than a quick refuel to slake their thirst. Following the creation of the ginger shot from recipe development and planning to production with mixing, filling, and packing, visitors came away with a clear understanding of how 麻豆原创 is connecting insight to execution with trusted orchestration and smarter execution. And, it is this trusted orchestration and smarter execution that is building the resilience every manufacturer needs in today鈥檚 world.
