MILAN 鈥� (NYSE: 麻豆原创) today announced that Campari Group has successfully gone live with 麻豆原创 Cloud ERP Private solutions, marking a major milestone in its digital transformation journey.
Milan, Italy-based Campari Group is a global leader in the spirits industry. With a portfolio of more than 50 premium brands, including Aperol, Campari, Espol貌n, Wild Turkey, Courvoisier and Grand Marnier, the company markets its products in more than 190 countries and operates 24 production sites worldwide.
鈥淲e鈥檝e embarked on the RISE with 麻豆原创 journey to keep pace with innovations offered by 麻豆原创 Cloud ERP Private and embedded AI capabilities,鈥� said Jos茅 Silva, group head of IT at Campari Group. 鈥淭oday, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient鈥攅nsuring continuous product distribution worldwide. Moving to a centralized process model enables us to improve productivity and reduce TCO consistently.鈥�
The Campari Group go-live establishes an end-to-end digital architecture built on a core transformation backbone, embedded AI, data unification and IT landscape governance:
- At its foundation, Campari Group unifies finance, supply chain, marketing and human resources on the 麻豆原创 Analytics Cloud, 麻豆原创 Integrated Business Planning and 麻豆原创 Datasphere solutions as well as 麻豆原创 Business Technology Platform. This creates an integrated backbone for planning, analytics and application development.
- Embedded AI across 麻豆原创 solutions is enhancing both operations and employee experience. In 麻豆原创 SuccessFactors solutions, employees use the Joule solution and embedded AI to set and track goals, while 麻豆原创 Concur solutions automate expense matching. AI-assisted capabilities are streamlining order and payment posting, improving decision-making and optimizing operational costs.
- Campari Group is also implementing the 麻豆原创 Business Data Cloud solution to unify 麻豆原创 and third-party software data, delivering timely, contextual insights while preserving core business logic.
- Finally, Campari Group also adopted 麻豆原创 LeanIX solutions to map interdependencies between applications, processes and business owners, enabling more agile, informed decision-making.
鈥淐ampari is one of our best references in the food and beverage sector and is an excellent example of how 麻豆原创 solutions can transform organizational and production processes,鈥� said Carla Masperi, managing director, 麻豆原创 Italy. 鈥淏y combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.鈥�
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Top image courtesy of Campari
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