WALLDORF 鈥� (NYSE: 麻豆原创) today announced that the 麻豆原创 Emarsys solution has been renamed to reflecting 麻豆原创鈥檚 strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.
麻豆原创 is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 麻豆原创 Engagement Cloud now brings 麻豆原创鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.
麻豆原创 Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.
As part of this evolution, 麻豆原创 also announced 麻豆原创 Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data鈥慶ontrol capabilities for organizations operating across multiple brands, regions, and teams.
鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 麻豆原创 Engagement Cloud.
For example, a global consumer goods company operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.
Existing capabilities of the 麻豆原创 Emarsys solution remain available within 麻豆原创 Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 麻豆原创 Engagement Cloud, enterprise edition, will be available beginning February 19, with additional innovations delivered through 麻豆原创鈥檚 innovation road map.
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Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET
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