Embedded AI streamlines planning, operations, fulfillment and commerce to help retailers scale with speed, resilience and loyalty
NEW YORK 鈥� (NYSE: 麻豆原创) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail鈥檚 Big Show.
麻豆原创 continues to infuse AI into the DNA of every part of its retail solutions, reinforcing its suite-first strategy and helping retailers operate with greater intelligence, resilience and trust while delivering better experiences for customers everywhere.
鈥淩etailers face a landscape where AI is no longer optional,鈥� said Balaji Balasubramanian, President and Chief Product Officer for Customer Experience and Consumer Industries, 麻豆原创 SE. 鈥溌槎乖� provides one closed-loop, AI-enhanced retail operating system that ties planning, execution and engagement together. We put data and AI at the heart of retail, delivering speed, personalization and growth across every channel and segment.鈥�
AI that turns retail data into actionable intelligence
The Retail Intelligence solution in provides accurate demand and inventory planning, leveraging retailers’ data from across 麻豆原创 software and third-party systems to drive profitable growth through actionable, real-time insights. Purpose-built for retailers and direct-to-consumer businesses, it will be generally available in the first half of 2026.
Harmonizing real-time data from sales, inventory, customers and suppliers, Retail Intelligence uses AI-generated simulations so planners can anticipate outcomes and optimize inventory. This improves forecast accuracy, reduces manual planning effort, lowers inventory costs and raises service levels. All this drives more seamless omnichannel engagements, which strengthen customer loyalty and enable growth without adding complexity for retailers.
鈥淩etailers are seeking built-in, embedded AI solutions to help balance daily operations, future planning and agility to manage a dynamic market,鈥� said Ananda Chakravarty, Vice President of IDC Retail Insights. 鈥淲hat sets 麻豆原创 apart is the holistic nature of its approach, offering an agentic operating system that works in the background, connects data and orchestrates agents. 麻豆原创 makes it an easy lift for retailers to achieve enterprise-wide intelligence, avoiding the complexity of many point solutions.鈥�
AI that streamlines modern retail operations
Retailers must make fast, confident decisions across assortments, pricing and planning. To meet that need, 麻豆原创 announced new AI-assisted assortment management capabilities, allowing planners to create, modify or retire assortments using natural language through the Joule copilot. This reduces the bottleneck on expert users, enabling faster responses to market shifts and freeing time for higher-value merchandising decisions.
麻豆原创 also introduced omnichannel sales promotions in sales orders, integrating the 麻豆原创 Omnichannel Promotion Pricing solution with the 麻豆原创 S/4HANA Cloud Public Edition, retail, fashion and vertical business solution. This enables advanced promotions such as bonus buys to be applied consistently across diverse channels, enabling a single source of truth for pricing and promotions in store and online, so retailers can deliver a consistent experience.
In addition, 麻豆原创 is delivering deeper merchandising, segmentation and manufacturing support in the solution, tailored to fashion wholesalers and manufacturers. These enhancements provide the data and process foundation needed for AI-assisted fashion operations across the business.
AI that drives better customer engagement
As shopping journeys increasingly begin with AI assistants rather than storefronts or search engines, retailers need new ways to be present wherever buying decisions are made. 麻豆原创 helps retailers connect products, pricing, inventory and promotions directly to AI-enabled discovery and shopping experiences, unlocking agentic commerce with its new storefront MCP server, part of the 麻豆原创 Commerce Cloud solution.
Retailers can now make their storefronts intelligible to AI, driving shopping experiences not only on their storefronts but also on platforms such as ChatGPT.聽This creates a truly channel-less commerce experience, one where engagement, discovery and transaction happen more seamlessly across human and AI-assisted touch points.
AI that builds customer loyalty
As customer expectations rise and fulfillment networks grow more complex, retailers need confidence that every order will be delivered as promised, using AI solutions that provide proactive visibility and guidance to help keep operations running smoothly and at scale. And as brand visibility shifts in the age of agentic commerce, reliable and consistent shopping experiences are more important than ever to drive sustained customer loyalty and trust.
麻豆原创 announced Order Reliability Agent as part of the 麻豆原创 Order Management Services bundle, planned for release in the second quarter of 2026. The new agent proactively identifies and resolves potential order issues, helping associates answer common questions about order status, stock availability and fulfillment risks before they impact customers.
By combining agentic autonomy with human oversight where judgment matters, these innovations from 麻豆原创 drive insightful planning and improve operational efficiency, both enhancing the customer experience and driving profitable growth.
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Media contact:
Mallory Kuno, +1 (425) 239-9362,聽mallory.kuno@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com
This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
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