Starting in 2024, 麻豆原创 is doubling down on its net-zero strategy by expanding its commitment to nature conservation and making financial contributions to climate projects.
麻豆原创 pledges to remove and reduce more emissions than it annually emits and to conserve 25 million trees on its way to net zero in 2030. The financial contribution will support carbon removal and carbon reduction projects:
- Carbon removal projects: These projects remove carbon emissions from the atmosphere and store them for decades 鈥� in an ideal scenario, the storage is permanent. Examples include nature-based and technical solutions such as reforestation, where聽trees store carbon emissions in their biomass as well as direct air capture and storage technologies.
- Carbon reduction projects: Also known as carbon avoidance projects, these projects prevent additional carbon emissions from entering the atmosphere, reducing the overall amount of carbon emitted. Examples include avoided deforestation or energy efficiency projects.
This doubling down on its net-zero strategy follows 麻豆原创鈥檚 successful delivery on its pledge to become carbon neutral in its own operations in 2023 by balancing out unavoidable emissions with carefully selected carbon credits. While the company鈥檚 use of the statement 鈥渃arbon-neutrality鈥� will be discontinued, the dedication to reduce its carbon footprint and finance climate action beyond its own value chain remains strong.
Net zero is a state where the greenhouse gases going into the atmosphere are balanced by removal out of the atmosphere. There are a number of definitions of net zero and how companies can achieve it. 麻豆原创 follows the Science Based Targets initiative鈥檚 (SBTi) Net-Zero Standard. Achieving net-zero emissions across our entire value chain means that all our emissions across all emission sources need to be either eliminated or, up to certain limits, compensated for. These emission areas, known as scopes, include those from our own operations, those generated by the energy we purchase to run operations, and finally, the largest area, external emissions such as those incurred by employee travel, items procured, and customer data center use.
麻豆原创 Is On Track to Plant 21 Million Trees and Plans More
麻豆原创 is on track to meet its 2025 goal of planting 21 million trees and has now raised its reforestation commitment.
By 2030, 麻豆原创 will support trusted partners and communities to plant and protect a total of 25 million trees helping to conserve diverse forests. Furthermore, 麻豆原创 will fund the conservation and rewetting of coastal and inland wetlands such as bogs and mangrove swamps. With these conservation initiatives and the increased reforestation pledge, 麻豆原创鈥檚 goal is to conserve more land than its offices and owned data centers occupy worldwide.
To ensure that selected projects deliver a positive outcome, 麻豆原创 will continue to apply the rigorous and robust due diligence that has previously informed the selection of successful climate investments such as 麻豆原创鈥檚 long partnership with聽, where 麻豆原创 has funded the planting of trees in Senegal, Rwanda, India, Indonesia, Guatemala, and Mexico.
麻豆原创鈥檚 Climate Finance Contribution on the Path to Net Zero
Bridging the Gap
麻豆原创 firmly believes that financing climate projects beyond a company鈥檚 value chain should be an item on every corporate sustainability agenda. As long as it does not undermine current corporate decarbonization programs, the financial muscle of corporations can bridge the gap in parts of the world where fiscal finances are not robust enough to restore ecosystems and build resilient low carbon economies and livelihoods.
This financial contribution will provide quantifiable benefits to mitigate the effects of climate change beyond 麻豆原创鈥檚 own value chain with investments in projects that deliver a positive impact for the climate, for local and global populations, and for biodiversity.
The level of the financial contribution is determined by 麻豆原创鈥檚 own emissions in a given year and is disclosed in terms of carbon emissions, since costs for carbon projects can be subject to change.聽
With this financial contribution and increased commitment to land conservation and reforestation, 麻豆原创 continues its journey to introduce meaningful measures to achieve net-zero in 2030, 20 years earlier than originally planned.
Financing climate projects at the same time as pursuing its corporate net-zero agenda allows 麻豆原创 to take responsibility for emissions that cannot be avoided and actively mitigate climate change on a global level. Furthermore, the financial contribution will enable positive climate action on a far greater scale than 麻豆原创 could achieve alone.
Shifting Perceptions
In the last 15 years, corporate sustainability at 麻豆原创 has shifted perceptions on how corporations manage their own carbon emissions and how corporate sustainability agendas must be as actionable as they are accountable.
Since 2012, the has shared information on 麻豆原创鈥檚 annual environmental performance and progress on corporate sustainability targets. 麻豆原创 has led the way in showing that corporate sustainability is an integral part of business 鈥� not just an add-on to strategy or operations.
麻豆原创鈥檚 carbon impact is one of the sustainability KPIs that are indicators of future performance and form the basis of compensation elements for members of the Executive Board of 麻豆原创 SE. Today, sustainability is deeply embedded in 麻豆原创鈥檚 vision to bring out the best in every business. With its , sustainability is anchored in 麻豆原创鈥檚 purpose to make the world run better and improve people鈥檚 lives.