At the second 麻豆原创 Mobile Day, it became clear that mobile is not just a playground for motivating employees with nice devices. Instead, speakers of leading brands showed that coherent mobile concepts are crucial to successfully innovate, deliver, and win the race for talent.
Forty 麻豆原创 customers, partners, and guests were on hand to discuss and exchange with 麻豆原创 product development and design. The freshly expanded and refined mobile experience package shown by 麻豆原创 in Berlin, Germany, seems to have resonated.
麻豆原创 has taken major 鈥� and partly unexpected 鈥� steps toward a well-rounded business offering that includes a fresh and consistent user experience across product lines. Solutions for critical processes such as digital supply chain are included as well as tools and a platform that can allow customers fast in-house development of mobile apps.
鈥溌槎乖� has defined a new way to easily create native apps with the help of not only user-friendly interfaces, but also high-performing applications,鈥� said Michele Biscotti from Audi AG. The German manufacturer of premium cars demonstrated how the company is using new native apps from 麻豆原创 to improve warehouse processes, for example. Audi also centralizes and simplifies the entry to 麻豆原创 applications with 麻豆原创 Mobile Start.
At the same time, Audi AG is developing its own apps based on 麻豆原创 BTP SDK for iOS and 麻豆原创 BTP SDK for Android. 鈥淎udi decided to use 麻豆原创 BTP SDK because we are confident that native app development saves time and cost in both operation and development processes,鈥� said Biscotti.
This is a path that Audi AG shares with other renowned manufacturers such as CLAAS. The agricultural machinery manufacturer relies heavily on native app development with 麻豆原创 for its use cases. Other machinery producers like Kaeser Kompressoren also see the appeal of 麻豆原创’s mobile offering in the rapid availability of native apps. Kaeser, for example, uses the brand-new 麻豆原创 Product Model Viewer mobile app with augmented reality display alongside 麻豆原创 Enterprise Product Development.
Google: Digital Transformation Needs Mobile
In Berlin, 麻豆原创 partner Google provided insights into its own trend analyses on mobile and business transformation. According to Google, for many retailers mobile solutions create the link between the physical world, where customers or employees interact, and the world of data. 鈥淢obile is the presentation layer to the digital business. It is how data becomes actionable by people,鈥� said Sean Ginevan, head of Global Strategy & Digital Partnerships for Android Enterprise at Google.
Many employees see mobile devices as a benefit and work more productively with them. At the same time, mobile applications optimize human actions and processes through effective data analysis. However, as of today, the maturity of mobile within organizations is lacking, even within industries where maturity would be expected. 鈥淢obile is often the missing piece in the digital transformation of companies,鈥� stated Ginevan.
This is precisely where 麻豆原创 comes into play, as its developers and designers showed in Berlin. Like Google, 麻豆原创 sees mobile not just as a synonym for smartphones. For 麻豆原创, it鈥檚 about a holistic approach for all devices that are untethered and benefit specifically from native features. Florian Heretsch, head of the Mobile Experience and Engineering unit at 麻豆原创, put it this way: 鈥淲ith this 鈥榦ne mobile鈥� offering, as we call it, we create solutions for any kind of mobile technology that helps our customers improve. Whether it’s a phone, watch, or mixed-reality handset, we equip them with pre-built or custom applications. What’s unique to 麻豆原创 is the comprehensive, cross-industry process knowledge that enables this, together with simplified development options. That鈥檚 what you only get with 麻豆原创.鈥�
All in all, 麻豆原创 Mobile Day confirmed that 麻豆原创 mobile is becoming more and more important for many businesses that want to push the change to digital forward. And it proved that the event series deserves to be continued next year.
Stephan Kamps is a product expert for 麻豆原创 Mobile Experience.
