WATTENS, Austria 鈥� (NYSE: 麻豆原创) today announced that Swarovski, the world鈥檚 premier jewelry and accessories brand, has chosen the RISE with 麻豆原创 solution and the 麻豆原创 Commerce Cloud solution to move its complete 麻豆原创 software-based digital backbone and e-commerce landscape to the cloud to help save costs and improve efficiency.
The strategic partnership with 麻豆原创 supports Swarovski鈥檚 LUXignite strategy to cement its position in the luxury space and expand its presence in the fine jewelry market.
RISE with 麻豆原创 will enable Swarovski to realize its cloud strategy by giving it a future-proof digital core that has the flexibility and security to support continuous innovation in the cloud. 麻豆原创 Commerce Cloud offers a consistent foundation for cultivating unique Swarovski customer loyalty across all touch points and innovating to create unique customer experiences.
Swarovski and 麻豆原创 enjoy a partnership that began over 40 years ago. In this next chapter, 麻豆原创 will support the digital transformation of the 127-year-old company.
鈥淚nnovation, coupled with our unique savoir faire in creating beautiful products that bring our customers joy, lies at the heart of everything we do,鈥� said Lea Sonderegger, Chief Digital Officer, Swarovski. 鈥淲e are pleased to strengthen our technology backbone and customer experience with our partners at 麻豆原创 to implement our LUXignite 蝉迟谤补迟别驳测.鈥�
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Elisabeth Wursche, +43 128 8227 5634, elisabeth.wursche@sap.com, CET
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