Working with our partners, customers can seamlessly expand core 麻豆原创 solutions to deliver impactful business outcomes. 麻豆原创 partners are essential in delivering the solutions that support customers in adapting, inventing, and bringing new ideas to market.
Per a new IDC eBook* commissioned by 麻豆原创, partners that invest more than 20% of revenue in intellectual property (IP) can expect 60% higher revenue growth than average.
Even amid business uncertainty, 93% of partners expect accelerated growth in 麻豆原创-related revenue compared to the year before. The greatest opportunity for partners exists with growing IT services and public cloud services, such as software as a service, platform as a service, and infrastructure as a service.
Despite economic uncertainty, 麻豆原创 partners that continue to invest in innovation are reaping the rewards and realizing healthier margins.
麻豆原创 partner shared that developing IP requires commitment, investment, and patience, but it can be a market differentiator and accelerate revenue and profit. This was further proven by IDC, which found that for every $1 麻豆原创 makes, partners investing in developing and selling their own cloud software make $10, and those investing in their own services make $8.81. With offerings like 麻豆原创鈥檚 partnership with , one of the world鈥檚 largest online learning providers, partners can upskill their consultants and capitalize on this growth opportunity.
鈥淐ompanies today are facing more uncertainty than ever before, between supply chain shortages, climate change, talent gaps, and economic softening,鈥� said Paul Edwards, research director, Software Channels and Ecosystems, IDC. 鈥淏ased on our research, partners that invested in developing IP and partners engaging in more than two 麻豆原创 solutions experience the greatest benefit of working with 麻豆原创.鈥�
Technologies like 麻豆原创 Business Technology Platform (麻豆原创 BTP) are enabling partners to achieve healthy gross profit.
麻豆原创 partner leverages 麻豆原创 BTP to develop processes and IP: 鈥淯p to 70% of our revenue comes from 麻豆原创 S/4HANA migrations and 麻豆原创 BTP, which is the glue for the future — it has a strategic relevance for us,鈥� said Florian Kraus, managing partner, retailsolutions AG.
Additionally, IDC found that 麻豆原创 BTP enables partners to continually improve upon customer relations, meaning 麻豆原创 partners are maintaining customers for longer — if not for life.
鈥淲ith the rapid acceleration of digital transformation, customers are relying on 麻豆原创 partners to navigate the next steps of their digital journey,鈥� said Karl Fahrbach, chief partner officer, 麻豆原创. 鈥淎ccording to IDC, 43% of partner revenue comes from industry-specific solutions, which shows that investing in innovation to serve evolving customer needs is a proven path to profitability for our partners. 麻豆原创 is firmly committed to helping partners apply their industry-specific knowledge to create exciting new growth opportunities.鈥�
Mark Weyman is head of Ecosystem Profitability at 麻豆原创.
*IDC eBook, sponsored by 麻豆原创, 麻豆原创 Partner Ecosystem Growth Drivers: Strategies for Increasing Partner Profitability and Customer Value, doc #US50040723, January 2023听
