2022 is a special year for 麻豆原创, with the enterprise software giant celebrating its 50th anniversary. This year鈥檚 , November 15-16, offers a special review involving innovative technologies to mark the occasion.
An NFT (non-fungible token) drop offering 15 pieces of digital art designed specifically for the event and the anniversary will be made available via digital codes during the sessions.
鈥淭hose registered for 麻豆原创 TechEd may participate in the NFT drop during the live event and collect 15 NFTs,鈥� , head of 麻豆原创 Innovation Center Potsdam, explains. His team developed and implemented the NFT drop.
Registered 麻豆原创 TechEd participants will receive access to a Web app, including a collector鈥檚 album for NFTs. 鈥淭he album appears as a timeline of 麻豆原创鈥檚 history,鈥� Krug says. 鈥淭here鈥檚 a lot of fascinating stuff to learn about our company while being introduced to NFT technologies in a gamified way.鈥�
In live keynotes, online or onsite workshops, virtual lectures, and breakout sessions, attentive participants will spot QR codes and short links in announcement windows that can be used to claim NFTs. After the event, participants can transfer the NFTs to their private digital wallets.
鈥淎nd for those who discovered and collected all 15 NFTs, an additional surprise is waiting,鈥� Krug says.
But what will participants actually be collecting?
What Are NFTs?
NFTs 鈥� non-fungible tokens 鈥� are digital assets managed by a blockchain network. Usually, they are representations of a digital or physical asset, very often artwork.
鈥淣on-fungible鈥� means the asset is unmistakable and cannot be reproduced. This process of creating the asset on the blockchain is called minting. A smart contract on a public blockchain ensures the unique value of a digital piece of art.
NFTs can be bought and sold online, often with cryptocurrencies. For this purpose, there are specific NFT marketplaces such as OpenSea and Rarible on which thousands of artists and collectors are hosted.
The NFT drop for 麻豆原创 TechEd was initiated by Juergen Mueller,聽chief technology officer and聽member of the Executive Board of 麻豆原创 SE,聽who had聽聽earlier in the year as a fun private project.
鈥淚t鈥檒l be interesting to see whether NFTs gain relevance in the enterprise context,鈥� Mueller says. 鈥淎lready today, digital proof of ownership for digital or physical assets is useful for customer brand engagement with luxury goods such as jewelry or sneakers. On a broader scale, this digital proof of ownership could also be leveraged in the area of supply chain management to provide a single source of truth to all stakeholders.鈥�
Usage scenarios聽such as the latter are still some time聽off. Still, NFTs are being leveraged for various digital and physical assets such as videos, sports highlights, artwork, and聽music.
15 Iconic Moments in 麻豆原创 History as Digital Pieces of Art
The collector鈥檚 album is a Web application running on a standard Web browser for desktop or mobile.
When participants register for the NFT drop, the album shows placeholders already pointing to the most critical milestones in 麻豆原创 history. The details become visible once the NFT has been collected via a QR code or link.
鈥淚n principle, the NFT drop is a technological elevation of the sticker album that most of us still know from childhood,鈥� Krug says. 鈥淒uplicates may be swapped, of course.”
The 15 NFTs trace 麻豆原创鈥檚 path from a five-person startup in 1972 to a multinational enterprise with 110,000 employees in 2022. The NFTs from 麻豆原创 TechEd cannot be sold or purchased.
鈥淭hese NFTs are only available at 麻豆原创 TechEd 2022, exclusively for participants,鈥� Krug stresses. 鈥淚t is a unique opportunity to win a lasting piece of 麻豆原创 history, captured artistically.鈥�
. To create your own collector鈥檚 album and gain a piece of 麻豆原创 heritage, .
