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A wave of racial justice protests in the U.S. in 2020 — sparked by the tragic murder of George Floyd — triggered nationwide discourse on the role of power and race in society. 鈥2020 was a hard year,鈥 recalled Baratunde Thurston, a writer, producer, and TV host.

He remembered how his phone lit up with messages of outreach from people who wanted to express their lament — in a personal way — to Thurston, who is Black, for four centuries of racial injustice. 鈥淚t was real. It was awkward. And it was beautiful all at once.鈥

The events of 2020 inspired Thurston to channel that energy into activating societal change for liberty, justice, and belonging. He said, 鈥淚鈥檝e learned a lot since then and I feel that I claim to teach, which is the best form of teaching, to learn at the same time.鈥

Thurston recently took his message of empowerment and inclusion to people and culture leaders at in Las Vegas. He appealed to them to embrace the challenges and opportunities of their leadership roles as they endeavor to change work for good through policies and programs. This message resonated with the audience, who were attending the keynote to learn how leaders and employees can co-create a future of work that cultivates productivity, well-being, and innovation by building a culture of belonging.

鈥淏elonging is something that organizations still struggle with,鈥 said Aaron Green, chief marketing and solutions officer of , which hosted SuccessConnect 2022. 鈥淲hen we talk about things like internal mobility, reskilling, and truly unleashing human potential at work, none of this is possible if people don鈥檛 actually feel like they belong. Creating a culture of belonging is the first step in creating a truly sustainable workforce.鈥

Citizen Is an Active Verb

In the podcast 鈥,鈥 Thurston explores how societal themes of equity and fairness influence government and how people can reclaim their collective power to bring about change. 鈥淭o citizen鈥 is an active verb that mandates participation, said Thurston, who emphasized that every person should have the feeling of liberation, justice, and belonging. 鈥淚nclusion means everybody.鈥

鈥淭o citizen,鈥 he said, we must do four things: show up and participate; invest in relationships with ourselves, others, and the planet; understand power and the ways we have access to it; and value the collective self, not just the individual self.

Three Lessons for Liberty, Justice, and Belonging

As an activist with a message of hope for sociopolitical empowerment, Thurston said experience has already taught him some lessons about the dynamics of power. 鈥淥ne of the first things I learned in this is to adjust our expectations,鈥 he said, noting that systems in place for hundreds or thousands of years cannot be changed in one election cycle. 鈥淲e鈥檝e got to set a different type of goal, maybe not instant completion, instant gratification; maybe gratitude to participate in a journey that began well before us and will continue after us.鈥

He has gained an understanding for how various groups cling to power. 鈥淎s we engage in this epic quest to level up and extend liberty and justice to all, I鈥檝e also learned to be sensitive to the real feelings of dispossession, of loss, of fear for those who are positioned as the insiders,鈥 he said, identifying a false charitable mindset, grounded in assumptions of superiority, as just one of the pitfalls that can arise when people are not authentic in their commitment to inclusion.

Thurston asked audience members to do their part to distribute the power of technology for societal good, saying 鈥淲e鈥檙e too long in the game to pretend that we can make all of this better by just adding technology.鈥 He expressed his thoughts about how technology is used and for what purpose. 鈥淚 think about crypto and blockchain and I get very excited 鈥 and very skeptical 鈥 because we use the same language: minting, mining, even chains. We want to financialize everything. But what if we could use those tools to actually help build stronger bonds?鈥

Enriching the Journey Through Human Connection

Joining Thurston on stage at SuccessConnect 2022 were executive leaders who are advancing diversity, equity, inclusion, and belonging (DEI&B) initiatives at global organizations. Their goal is to create a more sustainable workforce by putting in place policies and initiatives that support the workforce. Shelley Zalis, CEO, , said that more needs to be done, especially to protect employee retention. 鈥淲e need to get smart about this and just ask our employees, what do you need to stay?鈥 Speaking to the senselessness of , as called out by Arianna Huffington of , Zalis said, 鈥淲e pay more attention to the people that are leaving than the people that are here.鈥

A lack of belonging is among the frequently cited reasons for employees to leave an organization. Leaders can take steps to bolster employee retention by providing an environment of psychological safety that allows employees to bring their whole selves to work. Supriya Jha, chief diversity and inclusion officer, , noted, 鈥淭he beauty of psychological safety is that you don鈥檛 necessarily understand it unless you鈥檝e gone through that feeling of being the only one, that feeling of not being able to speak up, that feeling of needing to blend into the background so you鈥檙e not seen. If you鈥檝e gone through it, you start realizing the true value of psychological safety.鈥

鈥淛ust watch and observe,鈥 advised Prerna Ajmera, general manager, HR Digital, Transformation Programs, . 鈥淚f you鈥檙e in a meeting and you find two people sitting quiet, why are they quiet? Is it because their superiors are in the meeting and culturally, they won鈥檛 speak? Or is it something else? Are they not feeling like they鈥檙e the in-crowd? Encourage them 鈥 be their ally.鈥

Jha shared with the people and culture leaders in the audience her perspective on the value of the difficult and enriching work required to create a workplace that fosters authentic connection and belonging. 鈥淲hen we talk about diversity and inclusion being a journey, and being a long journey, please also look at it in another way,鈥 she said. 鈥淵ou are travelers on this journey. You are enriching yourselves with the entire experience.鈥

Watch a recording of the SuccessConnect 2022 keynote:
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