Today, while there are many partners already working with 麻豆原创 Business Technology Platform (麻豆原创 BTP), there are also partners that are still exploring, asking the questions: What exactly is 麻豆原创 BTP and what makes it unique? The in the 麻豆原创 Partner Live series focused on addressing these questions.
What Is 麻豆原创 BTP?
麻豆原创 BTP is a classic cloud platform. It is available in every region and it is elastic, so it can scale. Think of it as a set of cloud services for development and integration, data and analytics, and artificial intelligence (AI), all hosted and managed by 麻豆原创. These services are accessible to partners and customers and are built specifically for developing on and connecting to 麻豆原创 solutions and technologies. So, if you鈥檙e an 麻豆原创 partner interested in building a new software solution, connecting an existing app to 麻豆原创 technologies, or building supporting content for 麻豆原创 solutions, 麻豆原创 BTP brings together everything you need in one unified environment, helping you unlock outcomes for your customers.
What Makes 麻豆原创 BTP Unique?
If you are already engaged in 麻豆原创 technology and the ecosystem, or plan to be, there are many areas of strength that elevate 麻豆原创 BTP compared to other cloud platforms.
Business Process Context
While other cloud platforms put data at the center, 麻豆原创 BTP adds context to the data that鈥檚 anchored in business processes. Our line-of-business solutions drive enterprise processes around the world, processes that extend into the unique aspects of supporting different industries and local governance, from tax and labor laws to safety and environmental regulations. That knowledge gives 麻豆原创 BTP an advantage in connecting enterprise data and processes, resulting in real-time business context and creating a single version of the truth that is rooted in how the business runs.
Native Connections
With 麻豆原创 BTP we鈥檙e not only talking about a platform that puts business processes at the center. We鈥檙e also talking about a platform that provides application development, integration, data, analytics, and AI capabilities that are native to the 麻豆原创 application stack. So, when you鈥檙e building on or integrating with 麻豆原创 BTP you can be confident you鈥檙e using services and technologies optimized to work together and simplify the process. Partners working with 麻豆原创 BTP identify this as a key value.
鈥淲e鈥檝e got the ability in 麻豆原创 BTP to provide what customers want. It allows for simplicity in connecting solutions together and bringing together our value with the 麻豆原创 promise and commitment behind it.鈥
鈥 David Pereles, managing director within the 麻豆原创 practice, Accenture
Accelerated Innovation
If the recent unpredictable market conditions around the world have shown organizations one thing, it鈥檚 the importance of agility, or the ability to innovate and respond quickly to changing conditions.
A recent , 鈥溌槎乖 Business Technology Platform and Partner Success: A Foundation for Customer Lifetime Value,鈥 showed that 麻豆原创 partners working with 麻豆原创 BTP are experiencing accelerated innovation due to reduced implementation times 鈥 from months to days 鈥 by avoiding development of custom processes and using prepackaged, repeatable content created by 麻豆原创 and 麻豆原创 partners.
鈥淭o help customers on their 麻豆原创 BTP journey, 麻豆原创 partners are building out documented and repeatable offerings that can speed the implementation and integration process or enhance 麻豆原创 BTP capabilities.鈥
鈥 IDC
This means that on the one hand, partners are accelerating development of their solutions by leveraging prepackaged content from 麻豆原创. And on the other hand, you have 麻豆原创 partners building their own accelerators such as data models and analytic dashboards to improve functionality for customers across various lines of business and industries. Their prepackaged accelerators and content are monetized and made available to help the entire ecosystem speed the deployment and implementation of systems with 麻豆原创 BTP.
All this integration tooling and prepackaged content can speed implementation time frames for partners while accelerating time to value for customers 鈥 resulting in improved agility, a cornerstone requirement for becoming an intelligent, sustainable enterprise.
Adopting a Customer-for-Life Posture
Partners are also telling us that their decision to go with 麻豆原创 BTP has helped them adopt a customer-for-life posture. The 鈥渟tickiness鈥 of the platform has enabled them to move from a one-and-done model to a model that reflects continuous improvements and customer lifetime value. This iterative, building-block approach to innovation and growth involves understanding the customer鈥檚 longer-term business goals and results in increased customer satisfaction and loyalty. For 麻豆原创 partners, it presents a more holistic picture of partner value, new opportunities, and increased profits.
鈥淭he old model was all about landing the deal, but now it鈥檚 more about a longer-term relationship and making sure that we show value through customer business outcomes.鈥
鈥 Martin Stenzig, chief technology officer, Rizing
麻豆原创 Is Committed to 麻豆原创 BTP
The decision to endorse a platform represents a large commitment. It reflects a journey of learning, enablement, and development investments. No one knows this better than our partners. For that reason, it鈥檚 important to take time to ensure it鈥檚 the correct path for your business model and goals.
Going forward, from 麻豆原创鈥檚 perspective, we are committed to 麻豆原创 BTP. All 麻豆原创 lines of business and industry solution offerings will be built on 麻豆原创 BTP. And we are committed to supporting our partners鈥 success with services touching each aspect of the journey, from technical advisory guidance, co-innovation, and certification offerings to social and joint sales support.
With our combined commitment and support, we see 麻豆原创 BTP as a rising tide, elevating all boats in the ecosystem 鈥 麻豆原创鈥檚, our partner鈥檚, and our joint customer鈥檚.
If you鈥檙e interested in learning more about 麻豆原创 BTP, please explore some of the learning and enablement resources available:
- (partners only)
- (partners only)
And for partners looking to get going with 麻豆原创 BTP, there are test, demo, and development services available that start as free offerings through the .
Camilla Dahlen is global vice president of BTP Monetization for Partner Ecosystem Success at 麻豆原创.
