The pandemic has upended life 鈥� professionally and personally 鈥� and driven massive technological change over the past 18 months. Who knew the world would embrace new terms like 鈥渮ooming,鈥� mRNA, and contact-tracing, while flex-scheduling has caused many businesses to think very differently about what being a digital enterprise really means.
In today鈥檚 business landscape, access to high-quality data is no longer enough for companies to innovate; it is the ability to quickly respond to changing dynamics that allows enterprises to thrive. This agility to address market and global disruptions, such as changing customer needs and behaviors and evolving employee requirements, is a key indicator of future success and applies equally to small businesses and international enterprises.
That鈥檚 why 麻豆原创 Business Technology Platform (麻豆原创 BTP) is laser-focused on helping customers achieve faster time to value from their business applications, allowing them to stay competitive in their respective markets. By bringing agility and innovation to the application portfolio, 麻豆原创 BTP provides the real business agility and value companies require today. This is even more true now as they make the rapid and sometimes dramatic changes needed to keep pace with today鈥檚 rate of technological change.
Utilizing 麻豆原创 BTP empowers companies to quickly attain key benefits, such as the following.
Driving Data-Informed Decisions
shows that 80% of data-driven businesses have gained a critical advantage during the pandemic. 麻豆原创 BTP solutions like 麻豆原创 analytics and 麻豆原创 Data Warehouse Cloud are enabling customers to perform all necessary steps to make sense of data for a business, creating advanced insights that facilitate quick decision-making.
For example, 鈥� a more than century-old candy company that includes iconic brands such as SweeTARTS and Nerds 鈥� realized that to remain competitive required integrating data insights into business decisions in real time. By implementing 麻豆原创 HANA and 麻豆原创 analytics, the company achieved a 50% increase in overall efficiency and a decrease in development costs by 70%. 麻豆原创 analytics focuses on impacting real business processes and helped this storied brand to break down business silos to turn data insights into rapid action and to faster integrate 鈥� from years to days 鈥� systems acquired through mergers and acquisitions. And this implementation paved the way for future business success by creating a solid data foundation for machine learning, planning, and predictive analytics and by creating new abilities to uncover consumer preferences and predict market trends.
鈥溌槎乖� HANA and 麻豆原创 analytics allow us to move quickly when it comes to analyzing information and making decisions, and that鈥檚 really our biggest differentiator,鈥� said George Lesko, vice president and CIO, Ferrara. 鈥溌槎乖� has been a great partner for us.鈥�
Creating Unified Processes
Achieving agility requires unifying processes, especially when it comes to application systems that are fragmented and include time-intensive manual systems. 麻豆原创 BTP accelerates business outcomes by creating unified processes across the business from one single trusted enterprise foundation, refining business operations and integrating applications, data, and processes along the entire value chain.
When UK transportation bodies were struggling with consolidating infrastructure project data from disparate, siloed sources, they turned to Costain, a leading smart infrastructure solutions company, for help. To improve data management and enhance analytics across the UK鈥檚 拢600 billion capital infrastructure investment portfolio, Costain proposed a common data platform called the intelligent infrastructure control center (IICC). The goal was to increase visibility and insight so teams could make faster, data-driven decisions that would streamline planning, increase equipment performance, improve financial tracking, and reduce carbon footprint.
enlisted the help of 麻豆原创 and Keytree, a Deloitte business, to co-develop the IICC using 麻豆原创 BTP. The 麻豆原创 HANA Cloud database utilizes data federation to connect to various data sources and aggregate information in real time, while 麻豆原创 Integration Suite is used to integrate and replicate from 麻豆原创 and third-party data sources to assist in providing the best analysis possible for Costain. This allows data held by suppliers and customers to be complemented with externally available APIs for air quality, weather, and more. Through the Keytree partnership, 麻豆原创 helps Costain remain agile by leveraging 麻豆原创 BTP to turn data into real value for both the public and the planet.
Offering Real-Time Insights
With today鈥檚 rapid and unpredictable rate of change, real-time insights provide a competitive advantage and help businesses stay agile to meet the challenges of unexpected new technology or work environments. That鈥檚 why 麻豆原创 BTP is unlocking the power of live data to deliver real-time insights and build new business models.
For example, the marketing team was struggling to measure campaign ROI across different channels. The organization was looking for a way to incorporate multiple data points from disparate data sources, which are traditionally difficult to integrate, such as ticketing and fan activity and behavior, so it could better understand and engage fans and pack the arena for every home game. 麻豆原创 delivered not only cutting-edge technology, but the real-time insights needed for effective marketing targeted to the right audience at the right time.
麻豆原创 BTP solutions — including 麻豆原创 Data Warehouse Cloud, 麻豆原创 Analytics Cloud, and 麻豆原创 Integration Suite — provided the Sharks with the ability to leverage valuable, multisource fan data using a holistic, intelligent data management and analytics platform. By unifying e-mail, website, ticketing data, and even parking arrival data, the San Jose Sharks now have greater visibility into fan activity, leading to more effective marketing that delivers a better fan experience. Targeted upselling and cross-selling to subscribers is resulting in higher opt-in rates and fewer unsold seats. All of this is expected to improve season ticket holder renewals and revenue.
Because 麻豆原创 BTP begins with a customer-centric view and stays with customers through go-live moments, these services provide real transformation on a business level, not IT changes that may or may not deliver business outcomes. While each of these benefits of 麻豆原创 BTP 鈥� data-driven decisions, unified processes, and real-time insights 鈥� are vital individually, together they are greater than the sum of their parts, allowing modern enterprises to achieve maximum agility and faster time to value in this uncertain age.
Dan Lahl is global vice president of Product Marketing at 麻豆原创.
