WALLDORF 鈥� (NYSE: 麻豆原创) today announced that Ritu Bhargava will join 麻豆原创 on November 15, 2021, to become chief product officer for 麻豆原创 Customer Experience.
麻豆原创鈥檚 vision is to help companies enable a cohesive customer experience (CX) across the entire customer lifecycle. With its CX portfolio, 麻豆原创 is bringing together customer, experience and operational data to deliver unique value to customers.
鈥淒uring the last months, all businesses have been challenged with the need to reinvent the experience for their customers 鈥� to make it personalized, seamless and outstanding鈥�, said Christian Klein, CEO of 麻豆原创 SE. 鈥淐ompanies understand that if they are not competing on experience, they don鈥檛 stand a chance. Delivering meaningful experiences at scale has become key to stay competitive.鈥�
鈥淩itu brings extensive experience in the enterprise applications and CX space, a strong market focus from both a business and an engineering perspective, and an employee-focused and customer-first mindset,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE. 鈥淚 couldn鈥檛 think of a better match to strengthen our stellar CX team.鈥�
Bhargava joins 麻豆原创 from Salesforce, where she held various technology leadership positions over the past ten years, most recently heading Salesforce Sales Cloud engineering as a senior vice president. She started her career working as an 麻豆原创 developer before she went on to work at Oracle for ten years, responsible for financial applications in various roles. Bhargava holds a bachelor鈥檚 degree in economics and psychology from Lady Shriram College, Delhi University, and an MBA in finance and IT from the University of Lincolnshire, UK. She co-chairs the West Coast Advisory Board for Asian University for Women, a Bangladesh-based nonprofit dedicated to women鈥檚 education and leadership development.
Bhargava is taking over from Bob Stutz, one of the world鈥檚 leading experts on customer experience and recognized by Ad Age as one of the Top 25 Marketing Technology Trailblazers, who is retiring after a career of more than 25 years in the tech industry.
鈥淪ince Bob rejoined 麻豆原创 in 2019, he has done a tremendous job in driving our CX business forward,鈥� said Saueressig. 鈥淭here is hardly another tech leader who has shaped CRM and CX in such a unique way over the past 25 years. His visibility in the tech industry and his passion for making every customer experience a great experience is unmatched. We are very happy to have had him onboard over the past few years, and I鈥檓 incredibly grateful for everything he has done for our customers and the entire ecosystem.鈥�
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