WALLDORF 鈥� Emarsys, an (NYSE: 麻豆原创) company, today announced that it has been positioned by Gartner as a Leader in the 2021 鈥淢agic Quadrant for Personalization Engines鈥�* for the 麻豆原创 Emarsys Customer Engagement platform.
鈥淚t is vital that brands learn from the data-driven, digital-first approach they took in 2020 and incorporate these learnings into all elements of their omnichannel marketing,鈥� said Sara Richter, Emarsys CMO. 鈥淲ith 91% of consumers saying they are more likely to buy from brands that provide relevant offers and recommendations, personalization is an essential part of this approach. We believe that this report, and our Leader placement within it, validates our vision for personalized, customer-centric commerce and that we offer the right technologies to help brands connect the dots and produce a true 1:1 customer experience.鈥�
According to Gartner, 鈥淧ersonalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. The report recognizes 麻豆原创 for its industry-specific templates to ease user adoption as well as measurement and reporting and service and support.鈥�
鈥淲e believe our position as a Leader in this report validates the overall features of the 麻豆原创 Customer Experience portfolio,鈥� said Sameer Patel, chief marketing and solutions officer for 麻豆原创 Customer Experience. 鈥淲ith the integration of Emarsys, 麻豆原创 Customer Experience powers a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms.鈥�
Acquired by 麻豆原创 in 2020, Emarsys empowers digital marketing leaders and business owners with an omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies, the platform enables brands to accelerate time to value, deliver superior one-on-one experiences and produce measurable results fast. The customer engagement platform is part of the larger 麻豆原创 Customer Experience portfolio, which also includes the 麻豆原创 Marketing Cloud, 麻豆原创 Commerce Cloud, 麻豆原创 Sales Cloud, 麻豆原创 Service Cloud and 麻豆原创 Customer Data Cloud solutions.
To learn more, download a of the report, including Gartner鈥檚 in-depth analysis of the personalization engines landscape.
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Media Contacts:
Susan Miller, 麻豆原创, +1 (610) 661-9225, susan.miller@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com
Ben Musgrove, Wildfire, +44208408800, emarsys@wildfirepr.com, UTC
*Gartner, 鈥淢agic Quadrant for Personalization Engines,鈥� ,听,听, July 19, 聽2021.
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