WALLDORF 鈥� (NYSE: 麻豆原创) today announced that Benedikt Lehnert will join 麻豆原创 as chief design officer effective January 1, 2021. Lehnert joins 麻豆原创 from Microsoft where he was director of product design for Microsoft鈥檚 Fluent, Office, Fluid and M365 Experiences.
Jointly with Alexander Lingg, head of the 麻豆原创 User Experience organization, Lehnert is tasked to define one design system, incorporate the needs of customers and end users, and work with 麻豆原创鈥檚 engineering teams to realize a design-led development.
鈥淲ith his experience, Benedikt is perfectly equipped for this role,鈥� said Jan Gilg, president, 麻豆原创 S/4HANA. 鈥淗e was crucial in leading the evolution of Microsoft鈥檚 design language and system and delivering cross-platform productivity services across the company鈥檚 wide range of products.鈥�
麻豆原创 performed a major step toward great user experience when it introduced the design system 麻豆原创 Fiori back in 2014. With the five design principles of 麻豆原创 Fiori that make the user鈥檚 access role-based, adaptive, simple, coherent and delightful, the company has built up thought leadership in the area of business software design. 麻豆原创 is reintroducing the role of the chief design officer to support a consistent user experience across the solution portfolio for the Intelligent Enterprise. Lehnert will intensify 麻豆原创鈥檚 focus on consumer needs in the design of its software applications across all of the company鈥檚 products.
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