What do milk consumers from Germany, sugar cane harvesters from Royal Swaziland, and truck drivers on the streets of Moscow have in common?
鈥淭hey are the end users three of our co-innovation projects were aimed at,鈥� says , global head of 麻豆原创 Co-Innovation Lab, a developer network spanning 16 locations worldwide. The network works with its global ecosystem of customers, partners, and startups to develop solutions that make people鈥檚 lives a little bit easier.
These solutions are three examples of more than 1,000 co-innovation projects that 麻豆原创 Co-Innovation Lab completed successfully over the last 13 years. 鈥淐o-innovation is a part of our DNA here at 麻豆原创,鈥� says Held. 鈥淚t鈥檚 been one of the foundations for 麻豆原创鈥檚 success. With the launch of the network, we took it to the next level.鈥�
There are various departments at 麻豆原创 that focus on co-innovation and help the Walldorf software giant stay ahead of the game. But 麻豆原创 Co-Innovation Lab鈥檚 approach is unique. In each of its co-innovation projects, a partner, a customer, and experts from 麻豆原创 are involved.
Enabling Partners, Answering Customers鈥� Business Needs
鈥淲e facilitate and support co-innovation between 麻豆原创 and its ecosystem of startups, 麻豆原创 partners, future partners, and customers. Co-innovation opens a world of possibilities,鈥� Held says. 鈥淲hat counts is making the most of an idea 鈥� together. Technological change has become so rapid and today鈥檚 tech scene is so diverse and specialized that it would be neglectful not to join forces to bring the greatest possible value to a customer.鈥�
Founding 麻豆原创 Co-Innovation Lab in 2007 was a strategic decision. 鈥淎t 麻豆原创, we realized that a strong ecosystem can create value for customers by providing complementary solutions and adding functional gaps for 麻豆原创 products,鈥� says , head of 麻豆原创 Co-Innovation Lab in Shanghai.
, solution specialist from Brazil, explains, 鈥淪ome solutions might not be feasible or profitable for 麻豆原创, but for our partner ecosystem they are. That鈥檚 why it is so important to keep a trustful relationship with our partners.鈥�
The emotional side of working with customers and partners is also important, says , program director at 麻豆原创 Co-Innovation Lab in Dubai. 鈥淲orking with our partners and customers we want to find the best way to enhance the way they work and come up with agile solutions. To connect with them on an emotional, technical, and practical level, we make strong use of design thinking, ideation, and prototyping sessions to help us generate ideal outputs.鈥�
This mindset also shows in the way collaboration takes place. And its engagement model offers developers the chance to work in complementary teams with employees from other 麻豆原创 units, the customer, and the partner.
鈥淓veryone brings their specific technical expertise, and we are all smarter after the project than we were when we started it,鈥� says , senior software engineer with 麻豆原创 Co-Innovation Lab in Paris. 鈥淔or me, as a software engineer, 麻豆原创 Co-Innovation Lab is a dream-come-true working environment. We get to play with the latest technologies and solutions and build innovative prototypes, all while constantly improving our own skills as well as the partner鈥檚.鈥�
, technology innovation architect also from 麻豆原创 Co-Innovation Lab in Paris, points out the need to tackle global problems on a global scale: 鈥淚nnovation today differs from models adopted in the past that focused mainly on profit and targeted one specific society at a time. Looking ahead to future societies, it is crucial to foster innovative solutions that generate social and public value.鈥�
Co-Innovation: Integral Part of Intelligent Enterprise Survival Kit
鈥淕aining a common understanding of what the partner can and would like to do [and] how this can then be technically implemented with our products,鈥� is the greatest daily challenge, says , co-innovation architect at 麻豆原创 Co-Innovation Lab in Zurich. 鈥淓xpectations, technologies, and requirements change in every project. But if it鈥檚 done right, customers receive what was promised by the partner 鈥� plus the integrated and extended added value of their 麻豆原创 installations.
鈥淐hange is no longer a choice as we are in the middle of the fourth industrial revolution, which has a scale and complexity like nothing we have experienced before,鈥� says Labidi.聽鈥淚 see what 麻豆原创 Co-Innovation Lab is doing 鈥� sharing knowledge, collaborative thinking, and complex system prototyping 鈥� as a key part of the Intelligent Enterprise survival kit.鈥�
All of this makes 麻豆原创 Co-Innovation Lab an attractive and well-known entry point for partners, according to Rigo. 鈥淚t is the best way a partner can start an engagement with 麻豆原创 鈥� whether they are new to the 麻豆原创 ecosystem or an existing partner exploring a new solution.鈥�
For customers who want to do proof of concept or pilot projects using 麻豆原创 products with low initial investment and risk, 麻豆原创 Co-Innovation Lab is an excellent option as well, says , head of the lab location in Seoul. 鈥溌槎乖� Co-Innovation Lab provides partners and customers not only with technical support but also with business advice. In a company as large as 麻豆原创, it can be challenging to find the right contact person. The lab gives partners and customers access to its network of product and solution experts.鈥�
Continuous Learning and Diversity: Recipe for Success
As 麻豆原创 Co-Innovation Lab employees cannot be experts in each and every 麻豆原创 product, they constantly need to bring their knowledge up to date effectively and quickly.
鈥淚鈥檓 relatively new,鈥� says , innovation engineer at 麻豆原创 Co-Innovation Lab in Johannesburg. 鈥淏ut what I noticed right from the beginning is that I have to continuously keep learning about new technologies that 麻豆原创 partners might want to use in a co-innovation project. And I often have to revise my understanding of technologies I鈥檓 already familiar with.鈥�
While this is challenging for the 麻豆原创 Co-Innovation Lab developers, it adds to the speed at which their co-innovation projects are executed. 鈥淎s we all stay up to date with the latest technological advancements, this helps us to deliver solutions quickly,鈥� Phiri adds.聽鈥淔or our customers, this reduces the risk of partnering with 麻豆原创. They get to build a solution quickly and affordably before attempting to tackle the rest of the partnering journey.鈥�
, data scientist at 麻豆原创 Co-Innovation Lab in Johannesburg, says, 鈥淲ithin the network, there is this enormous sense of collaboration. Different ideas are exchanged in a global team of experts in diverse fields. Customers can rest assured that the team effort in every project is steered towards achieving customer success.鈥�
鈥淚 love how at 麻豆原创 Co-Innovation Lab we are never serving just one line of business or working with just one kind of technology,鈥� says , co-innovation intern at the lab location in Dubai. 鈥淚nstead, we get to use the most innovative technology in every challenge brought to us and help the customer evolve in their own business.鈥�
She considers diversity one of the network鈥檚 most important assets. 鈥淎ll my colleagues come from different parts of the globe. So do our customers and partners. That is essential to how ideas are shared, developed, and innovated upon.鈥�
To Phiri, diversity plays an integral role in his daily work as well. 鈥淚 think 麻豆原创 Co-Innovation Lab might be one of the most diverse teams within 麻豆原创,鈥� he says. 鈥淚鈥檓 a Black person from South Africa, and I get to work with colleagues from various other backgrounds 鈥� Indian, Chinese, Japanese, Korean, Latinx, European. Not only is everybody made welcome and fostered in the same way, we make this diversity part of our strength.鈥�
Held emphasizes the need to have a diverse team in order to develop solutions that will improve the lives of different people in different countries. 鈥淚t broadens everybody鈥檚 horizons, leads to a better understanding of the world and the potential users of our solutions. To me, the fact that we have 50 brilliant people in 麻豆原创 Co-Innovation Lab 鈥� from different countries and backgrounds with different genders and different expertise 鈥� is the key to our success.鈥�