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A Virtual High Five for the Fifth Anniversary of 麻豆原创 AppHaus Seoul

Established in 2015 as the first 麻豆原创 AppHaus location in Asia, 麻豆原创聽AppHaus聽Seoul聽is celebrating its fifth anniversary this year. Like its sister locations in North America and Europe, 麻豆原创 AppHaus Seoul combines聽human-centered design and development聽expertise to help聽customers leverage 麻豆原创 Business Technology Platform聽and聽make innovation real.

Five聽Years of聽Co-Innovation聽Work聽with 麻豆原创聽Customers

Under recent COVID-19 restrictions and聽realities,聽the team switched聽customer engagements and workshops聽into聽fully virtual and online聽experiences. In these engagements, the team applied聽helpful聽tools contained in the聽聽designed by 麻豆原创聽AppHaus,聽which can be downloaded for free聽by customers and聽the public聽at large.

What鈥檚 more, 麻豆原创鈥檚 human-centered approach to innovation is a powerful , and builds on the existing enterprise architecture of the respective customer or organization.

Interview with Christopher Han, Head of 麻豆原创 AppHaus Seoul

Q: Congratulations to you and 麻豆原创 AppHaus Seoul for five years of co-innovation work with customers and partners! How did you celebrate this event?

Christopher Han: Thank you. We all feel a sense of pride reflecting on the five years of customer engagements in our region that have shaped the perception of 麻豆原创 as an innovation partner of choice. To celebrate, we dedicated some time to remember the key events since 2015, and our designers captured those events in a beautifully crafted history wall.

Since our fifth anniversary is happening during COVID-19, we designed the celebration with social distancing in mind. Rather than hosting one large event for customers and internal stakeholders, we designed five mini celebrations. We invited a small group of select customers, such as Doosan Corporation whose chief digital officer is the former managing director of 麻豆原创 Korea. We also held a celebration with the senior leadership of 麻豆原创 in Korea 鈥 from both Customer Success and 麻豆原创 Labs Network.

What are some highlights from the early years?

During our first year as a newly established team, we explored candidate locations for our 麻豆原创 AppHaus location and designed the new creative workspace; all while continuously conducting customer projects in parallel. Creating the 麻豆原创 AppHaus Seoul space was clearly one of our highlights of year one. Since opening, we have conducted more than 120 projects, welcomed 12,228 visitors, offered 213 tours, and hosted 417 workshops 鈥 and counting.

Another memorable event was the 麻豆原创 AppHaus opening ceremony in July 2016, which involved the visit of the then President of Korea, Park Geun-hye. The launch received widespread positive media coverage on a national and international scale. While arguably impressive, the president鈥檚 attendance did not come as a big surprise, given that the inspiration for establishing the 麻豆原创 AppHaus location in Korea was sparked by her meeting with Hasso Plattner at the Presidential Mansion in Seoul in September of 2014.

Just a week after the opening ceremony, Adaire Fox-Martin, then president of 麻豆原创 Asia Pacific Japan (APJ), hosted her quarterly town hall meeting with employees in the region at our 麻豆原创 AppHaus location. The entire 麻豆原创 Customer Success APJ executive leadership team attended the event that was broadcasted live throughout the region. This event really helped put us on the map.

Throughout the years, many joint projects and collaborations with clients turned into long-standing customer relationships. We look back on numerous successful projects and 麻豆原创 implementations which, in many cases, led to continued innovation journeys.

A recent example is the collaboration with our customer Clair, 鈥.鈥 Woo Hun Lee, CEO of Clair, says, 鈥淲e gained confidence during our collaboration with 麻豆原创 AppHaus, who helped us advance our service model by deeply empathizing with users and capturing their insights through the design thinking workshop and field research.鈥

Those are amazing stories from the early years of 麻豆原创 AppHaus Seoul. How have things evolved over the years?

If we were to fast-forward to this current year, the biggest difference is the unexpected appearance of COVID-19 in the world. South Korea was one of the countries hit by the coronavirus early in February 2020, and it felt scary at the time. Fortunately, the country has managed the outbreak remarkably well as evidenced by the low case counts and fatalities per capita. In any case, the experience with the pandemic has added challenges to the way we work, and our global 麻豆原创 AppHaus team has responded with empathy and creativity.

One concrete example has been the way we switched workshops and customer engagements to be fully virtual experiences with helpful online tools and methods 鈥 some of which 麻豆原创 AppHaus created. To provide a seamless experience with customers, the global 麻豆原创 AppHaus team designed templates with MURAL that could be readily adopted for online workshops. Given our success, MURAL has recognized the commitment of 麻豆原创 AppHaus on its website.

The work of helping customers innovate with 麻豆原创 Business Technology Platform continues whether online or offline. We can support the different phases in an innovation project as efficiently as before. Clearly, the pandemic could not stop us from collaborating with teams across 麻豆原创 to continue our future-oriented work with customers!

What are the plans for 麻豆原创 AppHaus in Asia over the next five years?

From a strategic perspective, our focus area continues to be the adoption and scaling of 麻豆原创 Business Technology Platform as the foundation for the digitalization and future growth of our customers. We are all passionate about supporting our customers on their innovation journeys to becoming truly intelligent enterprises while relying on a solid and flexible foundation. With 麻豆原创鈥檚 human-centered approach to innovation, we are well-equipped to support our customers and make their transformation projects a success.

When we look ahead to the next five years, I am delighted to share that the 麻豆原创 AppHaus Network continues to grow globally and in Asia. The network is a community of like-minded 麻豆原创 partners helping to humanize business software and ensure that鈥痠nnovation gets into the hands of people. We are currently onboarding our first member of the 麻豆原创 AppHaus Network in China, and the announcement will be made soon. There is also the possibility of reviving our plan to establish an 麻豆原创 AppHaus location in Shanghai 鈥 a plan that was put on hold early this year due to COVID-19. It鈥檚 an exciting time to be working at 麻豆原创 in Asia.

Messages of Congratulations

鈥淐ongratulations to the 麻豆原创聽AppHaus聽Seoul team for five years of successful聽customer聽co-innovation work in聽the聽Asian region!聽Thanks to the team for the passion to聽always put our customers at the center of all that聽you聽do. Your engagements聽help聽elevate聽the perception of 麻豆原创聽to聽be the聽trusted聽innovation partner聽of choice.聽Let us continue聽this innovation journey聽and support many more customers聽to make聽the Intelligent Enterprise聽real聽by applying 麻豆原创鈥檚 human-centered approach to innovation.聽Team, you聽rock!鈥

鈥 Andreas Hauser, senior vice president, 麻豆原创 AppHaus Network

鈥淎sia is a聽high growth聽region,聽and the聽麻豆原创聽AppHaus聽Seoul聽team聽is playing a pivotal role in聽helping our聽customers聽innovate on聽top of聽麻豆原创 Business Technology Platform.聽Congratulations to the team on your first five years. The next five will surely be even more exciting聽as you聽help聽more customers in Asia聽become intelligent enterprises.鈥

鈥 Anja Schneider, senior vice president and head of 麻豆原创 Customer Innovation

鈥淭he 麻豆原创 AppHaus Seoul team provides me with such fond memories. It all began when I was president of 麻豆原创 Asia Pacific Japan. I remember how the聽 members facilitated my leadership team offsite in 2015. Together, we designed and launched the strategic 鈥 and very successful 鈥 鈥淎sia Rising 2020鈥 initiative. Congratulations to the聽 team! I wish you the very best and continued success in helping customers in APJ run best with 麻豆原创.鈥

鈥 Adaire Fox-Martin,聽member of the Executive Board of 麻豆原创 SE, Customer Success


Imke Vierjahn is communications lead for 麻豆原创 AppHaus.

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