More jobs, more revenue. If you are in the business of technology consulting, software development, or solutions integration, you must like the sound of that forecast 鈥� especially now when businesses everywhere worry about their future.
Based on what they have experienced of late, strategically positioned tech companies are optimistic. Consider a forthcoming study from a leading U.S. trade association, which finds that one in four partners enjoyed an unexpected sales boost after the global pandemic set in.
Another study released in mid-October 2020 by IDC should give 麻豆原创 partners a reason for confidence. The study, 鈥�Partner Opportunity in a Changing World,鈥� anticipates that the 麻豆原创 partner ecosystem will grow into a $260 billion market by 2024, up from $141 billion today. Employment within the ecosystem during this time is expected to increase by 600,000 to 1.6 million professionals.
Several factors are driving the growth in high tech. This includes the global pandemic itself, which fueled a summer-long jump in the sales of PCs, monitors, and enterprise software to displaced workers and their employers, who rushed to set up home offices after the pandemic hit. In August 2020, HP Inc. CEO Enrique Lores told CNBC, 鈥淲e have聽.鈥�
Then there is digital transformation. Rather than slow momentum, COVID-19 triggered an acceleration in digital transformation projects according to several studies. In May 2020, for example, business consultant BDO published a report that concluded 鈥渋t鈥檚聽鈥� for many organizations.
鈥淲ith rare exception, operating digitally is the only way to stay in business through mandated shutdowns and restricted activity,鈥� BDO said.
Similarly, a study published in May 2020 by Wind River found that COVID-19 is influencing the specific technologies within end customer organizations that are attracting increased interest. Not surprisingly, they are 5G, containers, and cloud innovations.
This brings us back to 麻豆原创.
鈥淎s the pandemic continues to impact the global economy, I see business opportunities,鈥� said 麻豆原创 Chief Partner Officer Karl Fahrbach. Speaking during a 鈥淲hat鈥檚 Next鈥� business insights seminar for 麻豆原创 partners in mid-October, Fahrbach said there would be plenty of new business for the 22,000 members of the 麻豆原创 ecosystem.
IDC鈥檚 study, which was sponsored by 麻豆原创, backs up Fahrbach鈥檚 belief.
Of the 600,000 new jobs forecasted to be created within the 麻豆原创 ecosystem, 280,000 are expected to be high-wage consultant positions. Between now and 2024, digital transformation projects are expected to create as many as 1 billion billable hours for these and other 麻豆原创 experts.
Growing interest in cloud technology, of course, will drive much of the new business. Of the more than $300 billion in net-new revenue expected to be generated through 2024 within the 麻豆原创 ecosystem, 68% is expected to be driven by cloud investments.
These investments are helping customers of all size and ilk embrace digital innovation that only the largest of organizations had the manpower and money to buy a mere few years ago. This broadening of the market for 麻豆原创 technology is made possible by the members of the 麻豆原创 ecosystem, which are collectively expected to generate $5 in 麻豆原创-related revenue for every $1 that 麻豆原创 itself creates. This is roughly on par with other elite tech giants.
As the number and scope of 麻豆原创 opportunities increases, so do the capabilities of 麻豆原创 partners. Today, 60% or more of an 麻豆原创 partner鈥檚 revenue comes from services that it creates on top of the 麻豆原创 platform. In many instances, these services amount to partner-generated intellectual property, according to Steve White, program vice president of Channels and Alliances at IDC. Effectively, 麻豆原创鈥檚 best partners are creating a complete, finished solution for customers.
Partners are also helping customers manage their way through what IDC calls 鈥渢he five stages to enterprise recovery.鈥� These start with the pandemic, economic slowdown, and feared recession, and finish with a return to growth and the next 鈥渘ormal.鈥� During these stages, organizations often take specific measures to cushion the blow from COVID-19. These include drafting plans for business continuity, cost optimization, business resiliency, targeted investments, and future enterprise initiatives.
麻豆原创 has programs and strategies designed to help partners assist customers through these uncertain times. Several were showcased during the October webinar, including LACE, which is short for the land, adopt, consume, and expand framework.
Within the LACE framework are several initiatives and platforms for partners, including Drive2Deliver, packaged partner solutions, role-based, integrated Learning Journeys, as well as a shared partner demo environment and the 麻豆原创 Learning Hub. For more on these and other programs, visit the聽.
鈥淐ustomers do not want to spend endless hours upgrading or integrating systems. Instead, they want to quickly wrap projects and get the utility out of their software investments so they can better compete in their respective markets,鈥� said Hans Georg Uebe, global head of Ecosystem Delivery Success for the Global Partner Organization at 麻豆原创. 鈥淧artners must, in turn, think in terms of continuous innovation and improvements.鈥�