During unprecedented times, 麻豆原创 is more committed than ever to helping customers and partners adjust to their new normal. The sports world is no exception, with 麻豆原创 supporting FC Bayern Munich, TSG 1899 Hoffenheim, and equestrian with a variety of technological tools and empowering them to continue connecting with passionate fans remotely.
For the Women鈥檚 Tennis Association (WTA), many new challenges have developed since the pandemic, with unique complications given its diverse global community and players regularly traveling to tournaments around the world. This summer, 麻豆原创 Litmos technology powered , an online platform providing live and on-demand access to educational courses for players during an extended stoppage in play.
Now that they have returned to the court, the WTA wanted to get a pulse check on the player community, with technology playing a leading role to create an ideal environment. In their quest for deeper insights, the league leveraged technology from Qualtrics, an 麻豆原创 company, to better understand how their players felt about returning to play. Through Qualtrics technology, the WTA distributed digital questionnaires and was able to analyze the data in real time.
鈥淚n a time when the thoughts, opinions, and trust of each stakeholder are paramount, 麻豆原创 and Qualtrics have given the WTA a new pathway to gather critical data from our players and tournaments so we can optimize our Tour operations,鈥� WTA President Micky Lawler said. 鈥淲ith smartphones and social media today, it鈥檚 never been easier to document our feedback. The technology of Qualtrics gives us the opportunity to harness responsiveness, identify key insights, and apply them decisively.鈥�
鈥淲e鈥檙e proud to support the WTA with 麻豆原创 and Qualtrics solutions to help the league better understand the real-time needs of players as they return to play,鈥� said Dan Fleetwood, vice president of Global Sponsorships at 麻豆原创. 鈥淏y gathering valuable feedback from players, this initiative will help the WTA navigate unique challenges with insights-driven thinking to empower future members.鈥�
Here are several key insights from the players:
- Sixty-eight percent of players stated that 鈥渓ove of the game鈥� was one of their top two motives for returning to the court after a five-month break. Other choices included 鈥渇inancial,鈥� 鈥渞anking,鈥� and 鈥渓egacy.鈥�
- Players cited 鈥渁tmosphere,鈥� 鈥渆nergy,鈥� and 鈥渃heering鈥� as the elements they missed most about not having crowds present during competition.
- 鈥淔itness鈥� and 鈥渕ental game鈥� were the two most popular areas where players said their training routine had changed since the start of the pandemic.
- Fifty-one percent of players said either 鈥渓earning a new skill鈥� or 鈥渢aking educational classes鈥� were areas they chose to explore during unexpected down time. This was encouraging to see given the rollout of the WTA University.
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Since 2013, 麻豆原创 has been a global partner to the WTA, providing innovative technology for the tennis community, helping to advance and grow the sport around the world.
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