MUNICH 鈥� (NYSE: 麻豆原创) today announced its first-ever fan experience鈥揻ocused startup accelerator program. From the latest , eight startups have been chosen to participate in the upcoming fall cohort held in collaboration with 麻豆原创 Garden, a multipurpose sports arena being built by Red Bull in Munich鈥檚 Olympiapark.
The collaboration aims to identify innovative technologies for use in in the stadium. 麻豆原创 Garden will be the new home for local top teams EHC Red Bull M眉nchen and FC Bayern M眉nchen Basketball as well as for public ice sports.
Red Bull and FC Bayern M眉nchen have been longtime 麻豆原创 customers. With a passion for innovation, creativity and success, the three stakeholders are coming together to pool their expertise to set new standards for the fan experience.
鈥淭ogether with our long-standing聽partners and customers Red Bull and FC Bayern,聽we want to create聽unforgettable fan experiences in the 麻豆原创 Garden,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE and聽responsible聽for聽麻豆原创聽Product Engineering. 鈥淭he 麻豆原创 Garden will聽show innovative聽solutions聽and technologies聽from 麻豆原创 and startups that put fans front and center. We are looking forward to working together with the cohort to聽build聽tailor-made聽solutions that聽elevate the fan experience in the聽麻豆原创 Garden.鈥�
is part of 麻豆原创鈥檚 strategic business unit designed to accelerate innovation and drive new business models for 麻豆原创. The 麻豆原创.iO Foundries program is a global network of equity-free accelerator programs located in strategic hubs. It provides startups with access to mentorship, exposure to 麻豆原创 technologies, and opportunities to meet and collaborate with 麻豆原创 customers.
The selected startups will work closely with mentors at 麻豆原创, Red Bull and FC Bayern to develop proofs-of- concept, access 麻豆原创 technology and application programmable interfaces (APIs), and identify opportunities to collaborate with 麻豆原创 executives and customers. The accelerator program will run for three months and conclude with a demo day in early December.
The cohort consists of the following startups:
- provides a crowd analytics platform enabling retailers to infer meaningful insights from traffic data and trends to optimize advertising and marketing, maximize sales and offer the best service to visitors.
- merges sports and gaming, using fully immersive interactive solutions that combine fitness, entertainment and education while providing marketing opportunities for businesses.
- is reinventing the sports fan experience using augmented reality, allowing spectators to visualize and interact with live data, which is directly overlaid on top of the pitch and even on top of the players 鈥� in stadium or at home.
- delivers a hardware-independent augmented reality indoor navigation system enabling precise 3D positioning, intuitive navigation and location-based AR content.
- turns engaged, anonymous online fans into identifiable customer profiles through personalized, one-to-one messaging, driving conversion from existing digital channels and increased revenue from enhanced sponsorships, tickets and merchandise sales.
- offers an emotion analytics software-as-a-service solution to capture and analyze human affective states driving consumer decisions and behavior.
- drives user engagement with interactive advertisements, allowing businesses to gain unique audience insights leading to more customized advertising options.
- enables retailers to quickly deploy frictionless shopping in their stores, by employing artificial intelligence, machine learning and sensor fusion technology to create the best consumer experience. In December 2019, Zippin raised a , in which the 麻豆原创.iO program was a contributing investor.
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