With a vision to transform a small annual in-person meeting into a virtual event open to all, last year a team at 麻豆原创 got to work and set a goal of attracting 10,000 online attendees. There was no playbook, and many risks were taken.
drew more than 51,000 live views and over 200,000 views over subsequent weeks, becoming 麻豆原创鈥檚 largest online event to date.
As a result, the company has been officially recognized by the 26th聽Annual with an 鈥淎ward of Distinction鈥� in the Live Events category and an 鈥淎ward of Excellence鈥� in the Technology category.
With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is one of the largest and most competitive award programs honoring creative achievements for communications professionals.
鈥淲ith Innovate LIVE, we tested new ideas ranging from content to technology to promotion,鈥� said Siddharth Taparia, then head of the Global Partner Ecosystem and Small and Midsize (SME) Marketing team at 麻豆原创. Now head of Experience Marketing, Taparia envisioned the event out of the necessity to reach a large group of customers and his desire to push the envelope by creating a unique experience in the industry. 鈥淚t was an experiment in unchartered territory, and there was no guarantee it would be a success,鈥� he shared. 鈥淏ut I鈥檓 glad it was. And I鈥檓 extremely proud of the team鈥檚 efforts in earning two Communicator Awards.鈥�
Produced November 5, 2019, Innovate LIVE was designed to drive SME awareness and demand generation by showcasing 麻豆原创 customer and partner stories. The 90-minute broadcast was hosted by media personality and small and midsize business influencer Ramon Ray, and livestreamed on the company鈥檚 event platform as well as Twitter, Facebook, LinkedIn, and YouTube. Special guest Gary Vaynerchuk, a social media evangelist and entrepreneur, offered advice for companies large and small on best practices for success.
鈥淏eing honored with two Communicator Awards is an excellent validation of our efforts,鈥� said Ira Simon, vice president of Global Partner Ecosystem and SME Marketing at 麻豆原创. 鈥淲e tried something completely new and different with Innovate LIVE, and the results were really powerful. Additionally, thanks to that event, we now have a model for many of the 鈥榲irtual鈥� events currently in development due to COVID-19.鈥�
鈥淲hat made Innovate LIVE such a unique experience for me was the amazing format: multi-camera shots, three stages, and a ton of great content packed into 90 minutes,鈥� Ray said. 鈥淧lus, I always enjoy working with the fantastic team at 麻豆原创: friendly, first-class, and focused. The Communicator Awards are a well deserved honor.鈥�
All winners for the Communicator Awards are hand-selected by the an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative, and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby鈥檚 Institute of Art, Time, Inc, Victoria鈥檚 Secret, Wired, and Yahoo! To learn more about the AIVA, visit .